Candidly’s cover photo
Candidly

Candidly

Financial Services

Discover what’s new, now, and next in workplace benefits with our AI-driven solutions for student debt and beyond.

About us

Candidly is on a mission to empower Americans to pay off debt while simultaneously building wealth. Since our founding in 2016, we’ve been defining what’s new, now, and next in financial wellness — with solutions ranging from comprehensive employee benefit offerings that help the modern workforce repay student debt, plan and pay for college, build emergency savings, and save for retirement, to sophisticated AI systems that enable financial and workplace services providers to deliver personalized guidance at scale. Through our partnerships with leading employers, workplace service providers, and financial institutions, Candidly is positioned to serve 1 in 2 U.S. workers. Candidly is backed by leading investors including Aflac, Equal Opportunity Ventures, Impact Engine, Rethink Impact, Salesforce Ventures, UBS, Unum, and Vulcan Capital. We’ve been recognized on a number of industry lists, including Fast Company’s Most Innovative Companies (2024), Forbes Fintech 50 (2023), and honored as a World Economic Forum Technology Pioneer (2025), an Inc. Magazine Best in Business Award winner (2023), a Wealth Management Industry Award winner (2023) and four-time Fintech Breakthrough Award winner (2022 - 2025). Visit getcandidly.com to learn more.

Website
https://getcandidly.com
Industry
Financial Services
Company size
51-200 employees
Headquarters
New York City
Type
Privately Held
Founded
2016
Specialties
Employee benefits, Fintech, Retirement benefits, Financial wellness, and Talent acquisition and retention

Locations

Employees at Candidly

Updates

  • Student debt doesn’t exist in isolation — and the right repayment strategy can have a positive impact on every other area of a borrower’s financial wellbeing. In our latest community webinar, Candidly Coaches Carli Coyne Reddy, CSLP and James Sheridan, CSLP® offered tactical guidance balancing student loan repayment with other financial wellness priorities — including insights like: 💪 How to build a strong financial foundation that provides stability for today and for tomorrow ⚖️ Smart strategies for balancing debt payoff with retirement savings and emergency funds 💡What to know before major milestones like buying a home or getting married 🏛️ Critical incoming policy changes that every borrower should understand

  • Candidly reposted this

    View profile for Laurel Taylor

    Founder & CEO, Candidly, the category leading AI-native student debt and savings platform | Reimagining how Americans navigate and take control of their financial future

    Honored to invest time with so many of our clients as well as speak at the The SPARK Institute, Inc.'s annual Forum. Top takeaways across four sessions: 💡 Keynote: Judy E. Nelson from SS&C Technologies and Matt Britton set the tone: GenAI has moved from promise to operating reality. The opportunity now: pairing ambition with responsibility and a practical roadmap for adoption. 🔝 Leadership: Leaders with experience in the field interfacing with customers across the "B" and the "C" are invaluable - even more so when the "range" of experience includes additional functional expertise like product, technology, and operations, always framed in service of business context, revenue, and improving participant outcomes. Ed Murphy of Empower, Lauren Valente of Vanguard, David Musto of Ascensus, and Joe McCabe of Korn Ferry emphasized evidence-based pipelines for the next generation of executives. Also, this esteemed panel emphasized those who are poised to be most effective mobilizing around #AI - leaders who pair strategic clarity with empowered teams, and clear the way for faster, better decisions on critical transformations. ♾️ Beyond the 401k: Jeff Thoms of Inspira Financial, Orlando Cruz of Ameritas, Laurie Lombardo of Voya Financial and I discussed improving financial outcomes via integrated worksite benefits, enabled by AI. Providers that connect and personalize the journey by unlocking data across health, wealth, and lifestyle will wow & win participant trust. The industry is poised to harness data, served up via deterministic reasoning capabilities to deliver personalized experiences with mathematical precision AND empathy. The opportunity is there for the taking for recordkeepers who partner to accelerate execution. ⛹♀️ Gen AI + Financial Literacy: My favorite insights from day two came from Tamara Moellenberg who encouraged us to help workers build "financial intuition" like "kicking a ball" and Michael Ellison who walked through key insights from an in depth survey of financial literacy across high school students, college students, and workers below the age of 40. Finally, incredible fellow founder Ana Mahony of Addition Wealth, Snezana Zlatar of Redwood Consulting, and Candidly are birds of feather, on a mission to move into practical application in-market. Tamara Moellenberg closed out the afternoon for me, bluntly addressing the audience, "make no mistake - you are competing with ChatGPT; move bravely." As the category leader, this is exactly where we’re investing at Candidly: multi-agentic AI and conversational AI tools (Cait) makes holistic guidance possible. Thank you to the speakers and moderators for a substantive, forward-looking dialogue. And, thank you to Tim Rouse for the incredible work and community. #GenAI #Retirement #HRTech #Benefits #FinancialWellness #Leadership

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  • Candidly reposted this

    View organization page for Brex

    287,808 followers

    Efficiency is the new growth strategy in tech. As teams scale through hiring freezes and tighter budgets, finance leaders are finding new ways to move fast and stay in control. Join Brex, Candidly, and HappyCo on Nov 6 in NYC for a finance + ops happy hour. Come for the conversation, stay for the drinks (and a few fun giveaways!). RSVP Today: https://bit.ly/4o98fZn

  • Candidly reposted this

    View profile for Laurel Taylor

    Founder & CEO, Candidly, the category leading AI-native student debt and savings platform | Reimagining how Americans navigate and take control of their financial future

    Only 40% of U.S. workers have a “quality job,” per a new survey of 18,400 workers. And financial well-being sits at the top of how “quality” is defined. Kudos to Jobs for the Future (JFF), The Families and Workers Fund, the W.E. Upjohn Institute, and Gallup for this eye-opening study. One data attribute that was missing in the measurement of financial well-being: debt. Today, 43 million Americans carry student loans and roughly 100 million report medical or dental debt at some point. Looking only at assets and ignoring the liabilities side of the balance sheet is, quite literally, one-sided. The study finds just 27% of employees “living comfortably,” while 29% are “just getting by” or “finding it difficult to get by.” And pay alone does not necessarily equate to peace of mind. The unlock is first-mile guidance. Providing holistic guidance that *also* addresses the blocker to wellness and wealth (debt) in personalized, actionable, plain english is key. Automate the action and outcomes at work - where most workers experience financial services - and via the systems the employer already uses - payroll, 401k, insurance providers, etc. Show the math for those that want to double click. Most importantly, make it easy for HR and end user alike to deploy and adopt. Debt-aware financial well-being is how a “quality job” becomes a quality life.

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  • Employees report feeling an average of 79% more confident about their student debt after they meet with a member of our Coaching team — so it's easy to see why Candidly users are saying they LOVE this benefit. 🤝💙🎓

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  • October is National Retirement Security Month 🗓️🔒 With 8 in 10 borrowers reporting that their student debt impacts their ability to save for retirement, it's critical to raise awareness of this widespread barrier — and to highlight how employers can help their workers move beyond their student loans and into a financially secure future. By offering a SECURE Act 2.0-enabled student loan retirement match program, employers can empower their workforce to make simultaneous progress toward debt payoff and building for the future — and early adopters of this workplace benefit are already reaping the rewards. Get our tips for operationalizing — and optimizing — your student loan retirement match program on our blog: https://lnkd.in/gpP78h3m

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  • View organization page for Candidly

    6,458 followers

    We’re excited to officially unveil our latest AI innovation, the Candidly Intelligence Center.  🚀✨ The Candidly Intelligence Center is a sophisticated backend system that coordinates specialized AI agents across numerous financial domains — including college planning and student loan optimization, retirement planning, emergency savings, and benefits analysis — and layers seamlessly with user-facing interfaces (like Cait, our Conversational AI Tool). This two-part architecture enables financial service and workplace providers to deliver human-centered guidance at scale. In doing so, the Candidly Intelligence Center can help to close the accessibility gap between the traditional advisory model that disproportionately serves high-net-worth clients, and mass-market solutions that lack the technical sophistication needed to provide meaningful insights and actionable strategies. Read our press release to learn more about how the Candidly Intelligence Center is transforming financial services for the AI era: https://lnkd.in/gzm8Sg6y

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Funding

Candidly 7 total rounds

Last Round

Series B

US$ 20.5M

See more info on crunchbase