GPTrends

Are today’s websites ready for AI agent visitors? 🤖 To find out we ran repeated simulations with ChatGPT Agent Mode to identify what's blocking agent discovery and conversion. 2025 has been the year of the AI agent. Companies like OpenAI are investing heavily in both agentic products and the ecosystem overall. Yesterday they announced Agent Builder UI and tooling to deploy agentic workflows. Consumers are already offloading product discovery to AI agents that browse the open web, but most websites are poorly positioned to be discovered effectively. As a test, we repeatedly prompted ChatGPT Agent Mode to find customized car insurance quotes. While it provided useful results after visiting 50+ sites each run, what surprised us was how often it got stuck and abandoned websites built for humans, not robots. Each simulation faced an average of 5.6 issues that caused abandonment: → Access issues (25%) - Page blocked, restricted (403), or inaccessible → Content too long (21%) - Site too long to parse → Dynamic content (21%) - Data hidden behind JavaScript-rendered elements → Location issues (11%) - Geographic restrictions (IP-based filtering) → Design limitations (11%) - Layout prevented data extraction → Other: slow loading, network issues, etc. From a tech perspective, the agent switched between direct network requests (ChatGPT-User bot) and spinning up a browser to act more like a human. When not in browser mode, the agent is cheaper to run but is less capable, most AI bots don't run JavaScript, hence the dynamic content issues. What does this mean for businesses seeking new customers? The high abandonment rate could translate to significant potential customers and revenue left on the table. According to Cloudflare, ~29% of web traffic is already non-human. A shift will need to happen: - Implement accessible communication: structured data, agent verification, open APIs - Rethink analytics: if agents replace direct traffic, how do you measure visit quality? New metrics (agent sessions, conversion funnels) will be necessary. Tools like Google Analytics, Amplitude, etc aren't positioned for this. Duane Forrester summed it up well in a recent post: "Building and maintaining a site will increasingly mean structuring it for agents to retrieve from, not just for people to browse." If you're interested in the future of the open web, agents, and the implications for SEO and analytics, I recommend following these folks: Duane Forrester, Glenn Gabe, Dan Hinckley, Pieter Serraris 🍉 & Lily Grozeva. PS: At GPTrends, we're building Agent Analytics to help companies identify these issues, boost discovery in AI chat apps, and ensure content efforts don't go to waste. Always up for a chat, hit me up!

Is your sitemap structured properly for AI Crawlers? A clean setup makes sure crawlers (including AI bots) can find, index, and prioritize your most important content. ✅ Categorize pages by update frequency (daily, weekly, monthly, yearly) ✅ Keep your sitemap relevant — no dead links, automate updates where possible ✅ Reference your sitemap in robots.txt and block low-value/duplicate pages 💡 Tip: Only include live pages in your sitemap. We also put together a full technical SEO guide for AI visibility (six tips to make or break your visibility from a technical POV) — link in comments.

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵, 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸 𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗿𝗮𝘄𝗹𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆. 🔍 Unlike Google, most AI bots don’t run JavaScript; they only read the initial HTML. If your site relies on client-side rendering, chances are you’re invisible. ✅ AI-friendly stacks: WordPress / PHP frameworks Next.js (with SSR or SSG) Static site generators (Hugo, Astro, Gatsby, Jekyll…) Builders like Webflow, Framer, Wix ❌ Risky stacks: React / Vue / Angular with client-side rendering only, Legacy CRA, Vite + React, Vue CLI, etc. If you’re on an “unfriendly” stack, migrate at least your homepage to server-side rendering or static to stay discoverable. We put together a full technical SEO blog on our website for AI visibility (sitemaps, robots.txt, llms.txt & more) 🔗 link in comments

AI Crawlers, how do they work? Together with Vlad, we have published a practical Notion guide on the 6 technical factors we identified to make or break your brand visibility. Real insights based on verified external research and what we've observed working best for our customers. You can find the 🔗 in the comments of this post!

What started as a test about 5 months ago has rolled out to 180 countries as of yesterday 🌎 It looks like this will be the future user experience for Google. The user experience clearly has its advantages: → Clear and direct answers → Follow on actions and agentic capabilities → Easy to do deep research for product and service discovery But for businesses, the tactics for showing up in Google “search” are changing rapidly. It’s less about backlinks and more about delivering direct high context that answers that are genuinely useful to people (and AI). Content format and technical structure also appear to be important factors. Has Google AI Mode rolled out for you already, and if so, how is the experience for you? At GPTrends, we started tracking AI Mode visibility last month. You can check if your brand or product appears there for free 👀

Last Thursday OpenAI released GPT-5 in ChatGPT, connecting the most popular AI chat app with the most powerful underlying large language model. → Beyond the performance improvements, OpenAI also made a key strategic decision: all ChatGPT users (free and paid) can now access GPT-5, killing the old approach of reserving top models for exclusively for paid users. They've also removed the ability to select legacy models. → This consolidation matters. GPT-5 becomes the singular lens through which millions discover and evaluate products and brands through AI. Still growing fast and further chipping away at Google’s search dominance, the company announced last week that ChatGPT is up to 700 million weekly active users. → If you manage a newer brand or product, there's also opportunity in this shift. GPT-5 is trained on more recent data, meaning GEO and content production efforts from the past year should translate into better visibility in the new model. 👉🏼 If you’re curious how the update may have impacted your product or brand you can check for free with GPTrends

July Feature update! It’s been two months since our launch, and we’ve recently rolled out some powerful new features. Let's take a look at what's new in July. Check out the demo video below with the biggest updates of this month, including: ✅ 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲! - Track product visibility on the second most-used AI app, which also powers Google AI Overviews and AI Mode 🧠 𝗖𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻t – find out which sources AI apps reference when mentioning your brand. Analyze citations by page, property, or product to identify new placement opportunities. 🎯 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗯𝗲𝘁𝗮 – early access to actionable insights across Content, Authority, and Technical areas, available now 🎨 𝗨𝗜 𝘂𝗽𝗴𝗿𝗮𝗱𝗲𝘀 – new Rank metric, filters by prompt/tag, and prompt search to make analysis faster 👀 𝗕𝗼𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 – Now available! Track AI crawlers by page, platform, and type, and get key insights into what makes it into AI responses when it comes to your brand. This feature is now available to all users in the Alpha phase. Try it out and let us know if you need help with the implementation. Check out the video and let us know what you think. #AISEO #GEO #ProductUpdate #GPTrends #Gemini #ChatGPT #AIsearch

Which platforms are essential for #GEO? We did a deep-dive analysis 👇🏼

One month in the books since the GPTrends beta launch and we've been heads down working on some of the most requested features. Here's what's new: 𝗙𝘂𝗹𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 🔍  See complete AI responses from ChatGPT & Perplexity - understand exactly how your product is positioned, what features AI associates with your brand, and which sources get cited. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 🌍  Track your AI visibility across 23 languages and 32 countries. Language detection is automatic for initial analysis. 𝗧𝗮𝗴𝗴𝗶𝗻𝗴 & 𝗧𝗼𝗽𝗶𝗰𝘀 🏷️  Tag your prompts to find patterns in your visibility data. View metrics by topic, use-case, urgency, or any split that's useful for your team.  🔜 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁? Enhanced competitor analysis and tailored actionable recommendations to improve visibility will be rolling out in the coming weeks, but message us if you’d like early beta access! Checkout these features and more at gptrends.io #AISearch #AIO #AEO #GEO #SEO

Business Insider recently spotlighted GPTrends as an emerging start up in the world of AI Search! Check out the full article below👇🏼 https://lnkd.in/dST_S2MJ