Great Question

We’ve raised $13M USD in Series A funding, led by Inovia Capital, to accelerate our mission of democratizing UX research for enterprises. Research at scale usually means trade-offs: more tools, more complexity, less consistency. Teams juggle too many tools and are slowed down by fragmented workflows and disconnected insights. Great Question unifies the entire research process—from recruitment to analysis—with governance for researchers and accessibility for product, design, and marketing teams. The result: high-quality studies that move faster, are shared more widely, and shape better decisions. This investment enables us to go further: 🔹 Expand access to AI-powered study creation, moderation, and validation 🔹 Bring enterprise-grade governance and scalability to research democratization 🔹 Empower every team to run rigorous research and unlock insights instantly Watch our founders, Ned Dwyer and PJ Murray, share what this milestone means for the future of UX research.

In the fifth and final instalment of our 8 Pillars, 8 Years Later series with The ResearchOps Community, we’re closing the loop on how ResearchOps has evolved, and where it’s headed next. This session takes a deep dive into two foundational elements of mature research operations: Tools and Governance. Join us as we explore: ➡️ The evolving research tool landscape—what’s working, what’s not, and how AI is transforming it all ➡️ How teams are approaching governance, ethics, and compliance ➡️ What sustainable, scalable tooling looks like for the next era of ResearchOps Featuring: Pert Eilers, Research Operations Program Manager, Adobe Brad Orego (they/them), UX Researcher and Coach Ned Dwyer, Co-Founder and CEO, Great Question And moderated by Holly Cole. Sign up at the link in the comments.

Check out Fuego UX's latest episode featuring Ned Dwyer! 🔥🎙️ Ned shares his thoughts on the impact of AI in product and design, and why it requires more need for research, not less, and what this means for the next generation of UX researchers. 🎧 Tune in at the link in the comments.

Learners NYC research roundtable brings together some of the brightest minds in UXR to share best practices, challenge assumptions, and explore the future of how organizations learn from their customers. At Great Question, we believe that great research starts with great conversations. And that's why we're so excited to support the Research Roundtable and connect with the NY community during next week's events. Who'll be there? Drop us a note, we'd love to meet you in person. 👇

We're hosting a holiday party in SF, and you're invited! 🪩 Join Great Question and Steve Portigal for a festive evening on December 4th at Tacolicious SF, bringing together the Bay Area’s top research leaders and community for a chance to connect, share stories, and toast to the end of another amazing year. Come hungry and ready to mingle! Spots are limited, save yours at the link in the comments.

I love building beautiful, thoughtful interfaces. What really matters to me is building UI together with a good UX that people like to use and help people do meaningful work. At Great Question, I get to do both. Every component I craft, every interaction I refine - it's helping researchers surface insights faster, collaborate better, and ultimately help their teams build products people love. There's something special about building tools for people who are trying to understand and help their users. And working with a team that genuinely cares about sweating the details makes this work even more fulfilling. Great Question

Save your spot for Great Question's next webinar: More AI, More UXR: An Economic Case for Optimism, featuring Caleb Furlough and hosted by Tara Tressel, PhD. We'll be diving into what the future of AI in UXR really means for the careers of the people behind this important work. Spoiler alert: Caleb Furlough is far more optimistic than fearful💡 Learn why on November 25th.

"Researchers as orchestrators"—that idea from my recent chat with Ned Dwyer (Great Question) won't leave my head. We're moving fast from running every study ourselves, to designing the entire research system—setting the guardrails, making sure people don’t get survey fatigue, and curating insights so teams can actually use them. Key topics from this conversation include Ned's perspective on: - Researchers as orchestrators, not just executors. Our job is to shape the process. - Defensible, trustworthy AI insights. Themes in data now link right back to real quotes and timestamps. No more "just trust me." We can show our work—and leadership can see for themselves. - AI moderators as "talking surveys." They don’t just collect answers. They dig deeper—sometimes 125% deeper than a form could. If you're in research or product, the focus is changing. It's less about doing each piece by hand, more about building the right system and keeping it on track. Would you rather execute every detail, or orchestrate the whole thing? Catch the full interview for a closer look at what’s next --> https://lnkd.in/eRsc3v_V