Groove Commerce

You can't Google your way through B2B eCommerce. Sarah Falcon, SVP of Global Marketing at B2B eCommerce Association, says the smartest move is finding someone who's already walked the path. The right conversation can save you months of trial and error. Full episode: https://lnkd.in/eMF97Nrf

There’s a quiet fear in B2B: “What if eCommerce disrupts what’s already working?” Sarah Falcon explains how this mindset—paired with a siloed digital approach—undermines long-term growth. To win with eCommerce, everyone needs a seat at the table. Full episode: https://lnkd.in/eMF97Nrf

There’s incredible momentum behind women in B2B eCommerce — from the factory floor to the boardroom. Sarah Falcon, SVP of Global Marketing at the B2B eCommerce Association, shares how this new wave of leadership and insight is shaping the industry’s future. Watch the full episode here: https://lnkd.in/eMF97Nrf

Whether you're a global brand or a small distributor, the challenges in B2B eCommerce are surprisingly universal. Sarah Falcon of B2B eCommerce Association shares a powerful reminder from a small business in Australia that resonated with the entire room. Watch the full episode here: https://lnkd.in/eMF97Nrf

Sarah Falcon of B2B eCommerce Association recalls a conversation with an eCommerce leader in Australia who shared how quickly their customers embraced a new platform—85% in just 18 months. The lesson? Fast adoption can be a sign of pent-up demand… and a reminder that starting sooner could’ve made all the difference. Watch the full episode: https://lnkd.in/eMF97Nrf

The gap between how B2B companies sell and how modern buyers want to buy is growing fast. Sarah Falcon, SVP of Global Marketing at the B2B eCommerce Association, joins Ethan Giffin to explain why frictionless buying experiences aren’t optional anymore—and why failing to adapt could mean going out of business. Watch the full episode: https://lnkd.in/eMF97Nrf

B2B companies are finally embracing what eCommerce is really about: meeting customers where they are. Sarah Falcon from the B2B eCommerce Association explains why now feels different — and why manufacturers are finally ready for real digital change. Watch the full episode: https://lnkd.in/eMF97Nrf

In the early 2010s, B2B eCommerce seemed far-fetched. But Sarah Falcon of the B2B eCommerce Association joins the podcast to share how those early predictions are now shaping the industry today. Watch the full episode: https://lnkd.in/eMF97Nrf

So many manufacturers and distributors are trying to go digital — but where do you even start? In this live episode from Shoptoberfest, Ethan sits down with Sarah Falcon from the B2B eCommerce Association to unpack what real transformation looks like in action. It’s about people, process, and a whole lot of persistence. Catch their full conversation here: https://groov.co/435fGbB

There’s something powerful about a room full of people who care deeply about where eCommerce is headed. That’s exactly what happened at the eCommerce Masters Summit 2025. The conversations were bold, the ideas were inspiring, and the energy? Unmatched. If you want a spark of that momentum, here’s the recap: https://groov.co/47zqAJT