The next time your team has the conversation about the website, don't ask "what should our new website look like?" Ask "what should our web infrastructure be capable of?" https://lnkd.in/gmAjiuZf
DevHub
Internet Publishing
Seattle, WA 3,308 followers
The last website platform your franchise will ever need.
About us
The last website platform your franchise will ever need. Trusted by leading franchise brands. 300+ successful launches and counting. 📩 Contact hello@devhub.com
- Website
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https://www.devhub.com/?utm_source=linkedin&utm_medium=social&utm_campaign=linkedin_page_visit
External link for DevHub
- Industry
- Internet Publishing
- Company size
- 11-50 employees
- Headquarters
- Seattle, WA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- CMS, Digital Experience, Web Platform, location marketing, Home services, franchise websites, franchise CMS, franchise marketing, franchise scalability, multi-location websites, franchise technology, website migration, local SEO, franchise SEO, and franchise development websites
Locations
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Primary
Get directions
4th and Blanchard Building
Seattle, WA 98121, US
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Get directions
Manhattan, New York 10013, US
Employees at DevHub
Updates
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Franchisees are asking if your website is ready for AI. What are you saying to them?
Franchisees are asking if your website is ready for AI. What are you saying to them? Here's how I would respond: I know there are a lot of questions right now about AI and what it means for our brand. The good news is our website is already built for this shift. Our local pages are structured so AI and search engines can clearly understand them. Each location has real, market-specific content, not generic copy. Services, pricing, and scheduling live on our site, so we control the source of truth. And our foundation is fast and built to keep up as search continues to evolve. If you can’t say this with confidence, it may be time to upgrade your website. #franchise #websites #ai
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Google introduced AI search and a lot of vendors are selling "AI optimization" services. But website fundamentals still matter: • Structured content • Strong local page architecture • Trustworthy business data • Fast website performance The franchise brands best positioned for the AI era aren't chasing hacks. They're built on technology designed for scale, not a patchwork of plugins and workarounds. Franchise websites should be treated as infrastructure, not just a marketing project.
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The best franchise brands aren’t switching agencies. They’re switching platforms. An agency relationship is fine. Agency-owned infrastructure isn’t. Tell your agency you want to build on DevHub. Keep the relationship. Own the platform. Find Mark Michael at Franchise Growth Marketing Conference to find out what that looks like for your brand. He should be easy to spot 🥸 #FGMC26
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Google’s AI search shift has major implications for franchise websites. Treating websites as a marketing asset is no longer enough. Our perspective on what it means: https://lnkd.in/gWesNEd2
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You heard about Google's big AI search announcement last week. Now you're wondering if your website is really ready for the shift. We got you covered. Drop Mark Michael a DM or look for him at the Franchise Growth Marketing Conference and ask your toughest franchise website questions. #FGMC26
Heading to Atlanta next week. Thinking about your website infrastructure, local pages or how AI search is changing the game for your websites - come find me ***and special guest ;) I'll be the one in the blue blazer with red pocket square. Drop me a DM if you want to connect while we're there. #linkedin #franchise #websites
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DevHub reposted this
“Do the basics really well.” ⚙️ That line from Mark Michael, Co-Founder & CEO of DevHub, really anchors this conversation in Episode 56 of Behind The Franchise with host Paul Ehlinger. 🎧 Watch the full episode here: https://lnkd.in/e_pj_7Sx Because when you zoom out, the future of marketing isn’t just about more content — it’s about whether your brand actually exists in a way systems can understand. As Mark explains, the website has become the source of truth for everything: 🌐 If it’s not on your website, it doesn’t exist 🤖 AI agents and search systems can only act on what’s natively structured 📅 Even basic things like forms or booking flows matter more than ever ⚠️ Cluttered or outdated site elements can break how systems interpret your brand Mark’s perspective hits hard, especially in a world where some agencies are pushing volume (10,000 pages, content scaling, etc.) without focusing on whether any of it actually works or is usable by modern systems. At the end of the day, clarity, structure, and fundamentals win. And as AI continues to evolve how discovery happens, the brands that win will be the ones that did the basics really, really well. 🧱 #BehindTheFranchise #DevHub #AI #FranchiseMarketing #DigitalStrategy #MarketingStrategy #FranchiseGrowth
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Many franchise brands know their website is holding them back. They just keep delaying the migration because it feels daunting. This guide answers the biggest questions before you switch platforms: https://lnkd.in/g-xK6edT
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Migrating a franchise website is hard. so we made a guide about it. What's inside: - The SEO Question - Why It's a Foundation Decision (Not a Marketing Project) - The Cost of Staying Put - A Clear Migration Process - Who Needs to Be at the Table - The Migration Readiness Matrix - Red Flags to Watch Out For Get it here: https://lnkd.in/g-xK6edT
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One of the biggest reasons why website projects stall is that the right people aren't in the room. Here's who needs to be involved and why. ▶️ Marketing Marketing is usually the champion of a website project. That's appropriate -- they understand the brand, produce the content, and are on the front lines of what the website actually needs to do. But championing it means knowing who else needs to be at the table and making sure they get there. ▶️ Technology / IT Bring them in early. Nothing stalls a project faster than a platform getting greenlit by marketing and then hitting a security, integration, or compliance wall when IT finds out three months later. ▶️ Operations / COO Ops alignment is about more than buy-in. Your COO needs to be looped in so franchisee support is informed, and can get ahead of the conversation with franchisees. If your FBCs are hearing about the new website from franchisees, something went wrong. ▶️ Finance / CFO Website platforms are multi-year commitments. Pricing scales with location count. Your CFO will have questions - better they ask them during evaluation stage. Hint for these conversations: get comfortable talking about total cost of ownership (TCO). ▶️ Franchisee Advisory Council Get FAC input early. What do they need their local site to do better? Bring them in during the design phase as well. When franchisees feel heard, adoption takes care of itself. Get the above aligned early and the website project has a real chance. ------ Coming soon: The Franchise Website Migration Guide (Free Download)
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