Welcome to our Weekly Collection laboratory, where we have the most spooktacular links we could find this past week: INSTAGRAM- Let’s check out some horror-based tattoos for Halloween. COOL STUFF- Our creative director is not sure how he has never seen the Rankin-Bass Mad Monster Party, but that might have to be rectified. DESIGN- Pepsico does its first corporate rebrand in 25 years. And they do it by jamming everything they want to convey into it. STRATEGY- The NYT recently wrote a piece on how "wacky names and silly labels” are killing craft beer. The Brewers Association responded with receipts. We’re hoping for a cage match next. BEVERAGE- This weeks beverage news brings you a lawsuit. MUSIC- Two singers and a saxophone help post-punk band Dust bring a unique range to their debut album. All in our latest Weekly Collection: https://lnkd.in/gCJewzhB
DESTROY
Advertising Services
St Louis, Missouri 743 followers
A punk rock agency for an auto-tuned marketing world
About us
We’re a creative agency with a rock-n-roll, kick-out-the-jams, take-no-prisoners attitude and passion. Across our collective backgrounds, we bring vast CPG and beverage experience with renowned brands. We’ve fought for big and small brands across categories, both beverage (beer, wine, spirits, energy drinks, soda, water) and non-beverage (audio equipment, baked beans, motorcycles).
- Website
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http://www.destroyagency.com
External link for DESTROY
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- St Louis, Missouri
- Type
- Partnership
- Founded
- 2020
- Specialties
- Branding, Brand Strategy, Packaging Design, Beverage, Brand Workshops, Naming, Content Creation, Social Strategy, Retail Displays, Advertising, and Website Design
Locations
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Primary
Get directions
2315 Locust St
2A
St Louis, Missouri 63103, US
Employees at DESTROY
Updates
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We’ve been laboring hard in the far-flung fields of the web, harvesting the best links we could find this week for our latest Weekly Collection. Now it’s time to tip one back and share our bounty with you: INSTAGRAM- It’s getting close to Halloween, so it felt like we had to share cool monster illustrations. COOL STUFF- To continue the spooky season news, an alcohol brand giving away Jason masks. DESIGN- Love, love, love this label design. STRATEGY- Procter & Gamble’s Chief Brand Officer outlines why brand-building fundamentals still matter amid AI disruption. BEVERAGE- With ties to St. Louis, a unique coffee-flavored tequila. MUSIC- This self-titled album from Girlfriends, is electronic, hypnotic, catchy, weirdness. We also recommend checking out the “backward” release and the EP. All in our latest Weekly Collection: https://lnkd.in/dqy5Y-yj
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We’re cranking away and grinding out fresh links for you in our latest Weekly Collection. Don’t ask how the sausage is made, just enjoy: INSTAGRAM- Cool pixelated paintings. COOL STUFF- Want to spend $14,000 on the world’s lightest bicycle? DESIGN- This tattoo-inspired packaging is cool looking, but does it make any sense for the product and brand? STRATEGY- A deeper dive into the demise of Lululemon’s brand and creative soul. BEVERAGE- Read all about traditionally non-alcoholic beverage brands crossing into the alcohol space. MUSIC- It’s just one song at the moment. But it is the first new song from Sugar since the 90s. And they are working on a full album. All in our latest Weekly Collection: https://lnkd.in/gX37kEb4
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We’ll keep standing on our desks, shouting about the best links we can find every week, whether the algorithm decides you should see them or not. This week's links: INSTAGRAM- Lots of tattoos of movies by way of Australia. COOL STUFF- Are you down to go see the over 4-hour cut of Kill Bill hitting theaters? DESIGN- Super clean and simple with a beautiful use of negative space. STRATEGY- Domino’s first brand refresh in a decade adds an extra syllable to its name. BEVERAGE- the oldest aged whisky ever, with a $170,000 price tag. MUSIC- The Kerrang review says it best, “Upchuck sound like they’ve swallowed every injustice and vomited it back as pure punk fury.” All in our latest Weekly Collection: https://lnkd.in/eEBSDeuA
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They can garnishee your wages, but they can’t garnishee your thinking. Seed your brain with the latest cool things we could find in our latest Weekly Collection: INSTAGRAM- I like the tattoos. But I LOVE the account name. COOL STUFF- It’s scary movie season. So here are 30 that are coming out that you might need to see. DESIGN- We like cheese. We really like cheese with nice packaging. STRATEGY- Dirty Soda is taking over and helping to revive the struggling soft drinks category. BEVERAGE- PBR + Godzilla. Awesome. MUSIC- Heading back to the early days of punk rock for The Undertones’ self-titled 1979 release. All in our latest Weekly Collection: https://lnkd.in/dBcTnzht #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #beer #cheese #dohashtagsevenmatter #willlinkedinburythispostsincewedontsubscribetopremium
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Pleased to share a recent feature on our CD, Jeff, and the story behind DESTROY.
If I’m asked about my story, I won’t shy away. VoyageSTL let me do exactly that. My journey, and yes, plenty about DESTROY. Get your fill of the story of Rifkin here: https://lnkd.in/g_PH7pxB
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We interrupt your regularly scheduled program of mindless scrolling with a special news bulletin: Weekly Collection vol. 214. Here are this week’s top stories: INSTAGRAM- These tattoos are making our creative director think about a trip to Mexico City. COOL STUFF- Cool pics of abandoned places. DESIGN- Coffee bean packaging that is beautiful and makes a lot of sense. STRATEGY- Move over “better-for-you,” here comes the Wellness Anarchist. BEVERAGE- The latest Jack Daniel’s release was made using the sweet mash process instead of sour mash. MUSIC- Today we take you back to 1995 for the album Spanaway by Seaweed. It hits just as good today as it did 30 years ago. All in our latest Weekly Collection: https://lnkd.in/dCh2vSjy #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #whiskey #coffee
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We’re back, diligently answering the call for the best links we can find in our latest Weekly Collection. (Now, how do we get out of this desk?) Here’s the roundup: INSTAGRAM- Very cool paintings and murals. COOL STUFF- If you have a spare 79 million lying around, do we have the house for you. DESIGN- Craft beer labels that could be just at home on a metal album cover. STRATEGY- Air purifier company asks a deliberately ridiculous question: who needs a dog when you can get an air purifier instead? Simply brilliant. BEVERAGE- Dunkin teams up with Kahlua for some boozy dessert in a bottle. MUSIC- The San Francisco Zodiacs sound like they would fit right in playing at Gillman Street back in the late 80s, early 90s. All in our latest Weekly Collection: https://lnkd.in/gNapm9Y8 #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #liqueur #beer
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Our CD has thoughts. Strong ones. Especially about St. Louis institutions skipping over their own creative community.
If you’re built by a community, shouldn’t your brand be too? The St. Louis Symphony unveiled their new logo. The Blues did the same this year. Both tapped fancy out-of-town agencies to do the work. The issue aren’t the designs. (Although I’m not a fan.) It’s the disconnect. These organizations only exist because of St. Louis. Locals buy the tickets. Local businesses pay for suites. Local donors fund the arts. They are woven into the fabric of the community. And yet, when it’s time to rebrand themselves, they skip over the creative talent in their own backyard. Here’s the kicker, years ago, I worked at a small agency that did projects for both the Blues and the Rams. The pay was embarrassingly low, our “bonus” was supposed to be exposure and some mediocre tickets. So which is it? Do local creatives only deserve scraps? Or do big-name outsiders automatically get the big opportunities and checks? St. Louis has world-class branding talent. Not “good enough for local” good enough for anywhere. I can count at least five agencies on my street alone who could’ve crushed this work. We all talk about supporting local, restaurants, breweries, shops. Why not creativity? Why not the people who shape the identity of the city itself?
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We stared down this week's links like a prize fighter stalking his competitor. We see you. You can run, but you can’t hide. Here are the uppercuts that landed for us in our latest Weekly Collection: INSTAGRAM- Can you ever get enough cool old-school tattoos? The answer is no. COOL STUFF- Illustrations of conversations overheard while working in a pub. DESIGN- A bad rebranding was filling our feed for weeks. Let’s now look at a kick-ass one. STRATEGY- Is it already that time of year for trend reports? Fine. OK COOL rounds up the whole of culture, content, and the internet. BEVERAGE- If you have $5,000 to spend on this whiskey, bring the bottle by our office. We’d love to try it. MUSIC- Teen Creeps’ new album goes from full-on rock moments to angry to soft and quiet. And all are pretty damn good. All in our latest Weekly Collection: https://lnkd.in/gnXkKzDr #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #whiskey #beer
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