DISQO

Can you prove Big Game impact? 🏈 The audience will be there, the question is what it moves. With DISQO, you can connect every stage of your campaign to outcomes across TV, social, and digital platforms, measuring pregame, in-game, and postgame exposure. Book your pregame strategy session and explore how leading brands are getting full coverage: https://hubs.li/Q03SVpl80 #BigGame #Advertising #Measurement

Marketers love big numbers: a viral spike and a chart that shoots straight up. 📈 Yet when it comes to advertising effectiveness, the real story of growth is often written in smaller, steadier lines. A 3-point lift in purchase intent may look like a modest gain. Yet, it can represent thousands of new customers, millions in incremental revenue, and a shift in market momentum. For more on how those 3 points can be the difference between being remembered and being chosen, read more: https://hubs.li/Q03SxBY60

Planning your next CPG campaign? Start with clarity 📊 DISQO’s new 2H Ad Effectiveness Benchmarks show that consumable brands outperform the market in driving Brand Favorability, with a 3.05-point lift compared to the overall benchmark of 2.99. For more on the highest-impact KPI's for your brand’s stage and category, get the full report. 📩 → https://hubs.ly/Q03RYvlD0

New brands are winning early and proving their ads work 👑 DISQO’s latest Brand Maturity Benchmarks reveal that New Brands see the strongest lift in Aided Awareness (+2.6 pts), surpassing Emerging and Established Brands. For early-stage advertisers, investing in visibility early pays off and builds the brand recognition needed to fuel long-term growth. See how your campaigns perform across awareness, consideration, and outcomes with DISQO’s full 2H 2025 Brand Lift & Outcomes Lift Benchmarks. 📩 Download your copy of the report today ➡ https://hubs.li/Q03Rvjbc0

🚨 DISQO’s 2025 2H Advertising Effectiveness Benchmarks Report is here! Based on data from more than 1,750 campaigns, the report covers four business categories, 20 industries, and three levels of brand maturity. It examines 17 key lift metrics across awareness, consideration, search, site visitation, and more to help marketers improve ad effectiveness. Encompassing both brand and performance outcomes, explore how your campaigns stack up against industry norms with actionable insights to make high-impact, ROI-focused investments. 📩 Download your copy today ➡ https://hubs.li/Q03QS5V_0

What are the biggest challenges marketers face measuring ad effectiveness? Thirty-four percent say it’s choosing the right metrics. Here’s why: not every brand or campaign plays on the same field. The KPIs that define success for a new challenger aren’t the same for a category leader. That’s where DISQO’s benchmarks, built from thousands of campaigns, come in. They uncover what success looks like and highlight which KPIs matter most based on brand maturity and category purchase dynamics. Explore what metrics signal growth for your brand in our latest guide: 👉 https://hubs.li/Q03QlzqL0

What’s the value of category advertising benchmarks? 📊 They reveal how campaigns truly perform in context and help marketers zero in on the KPIs that matter most. Dive into what good results look like across industries with a sneak peek at the data and insights from DISQO’s upcoming 2H Benchmark Report: https://hubs.li/Q03PPFz10

In advertising, every dollar has one purpose: drive outcomes. While some ads influence perception more than behavior, and vice versa, measuring that dual impact is key to understanding how advertising really works. Take a discount campaign judged on redemptions or sales. Every shopper who redeems that offer is also forming an opinion, and that experience becomes part of what the brand means to them. The same goes for a Super Bowl spot, often celebrated for awareness while also driving action, inspiring searches, shares, and sales. The line between brand and performance has always been artificial. Every campaign builds brand and drives results, and the way we measure them should reflect that. See why it’s time to put brand back at the center of advertising. 👉 Read more: https://hubs.li/Q03Pp-RC0

Why are leading marketers evolving how they measure ad effectiveness? 📈 Because what success looks like depends on where your brand is in its journey. DISQO’s latest white paper reveals how brand maturity and purchase consideration fundamentally change which KPIs matter most, and how lift benchmarks shift across categories and audiences. From new brands chasing awareness to established leaders defending equity, measurement frameworks must evolve with the brand. Discover how to tailor your strategy to measure what truly drives growth. Get the full paper: https://hubs.li/Q03NQgc30

Why do the world’s most recognized brands choose DISQO? 🚀 Because growth demands clarity, and clarity gives marketers the confidence to move faster and smarter by knowing how every ad dollar drives outcomes. That’s why one of the world’s largest auto manufacturers turned to DISQO, proving that better measurement doesn’t have to be complex to be powerful. Get the full case study: https://hubs.li/Q03NCq2f0