DRESSX

Today, meet Viktoriya Melnikova — our Head of Creative Partnerships at DRESSX. At the intersection of creativity, innovation, and collaboration, Viktoriya Melnikova leads the way in bringing brands, gaming platforms, and the DRESSX universe together. Her secret fuel? 🍵 Matcha. A ritual that keeps her focused, calm, and inspired, a little green spark behind big creative ideas. “My passion for matcha began when I lived in Asia — I fell in love with the culture and tea ceremonies. Later in London, I looked for a coffee alternative that kept me energized yet centered. Matcha was love at first sip! It brings calm, focus, and joy to my mornings before diving into new creative projects.” Her favorite DRESSX tool? DRESSX Agent without hesitation! “I love how easily I can discover brands and mix & match items; it’s playful yet purposeful. Beyond the fun, this tech can reduce returns and bring real sustainability impact to fashion.” And when we asked her about AI in fashion, she didn’t hesitate: “AI will redefine the way we shop, style, and express ourselves, from smart wardrobe organization to personalized recommendations. It’s the future of self-expression through technology.” Calm, curious, and always one sip ahead — Viktoriya Melnikova proves that creativity flows best when passion and technology blend in perfect harmony.

Innovation never stands still, and neither do we 😉 The new edition of AI Fashion News by DRESSX is out now. This week’s stories go behind the scenes of DRESSX from stories of endurance and creativity inside the DRESSX team to milestones that continue to shape how fashion meets technology. Catch up on the latest edition and see where the future of fashion is headed. #AI #FashionTech #AIfashion #Entrepreneurship #Fashion

Are you curious about how AI is transforming the fashion industry? Whether you’re a brand, a creator, or just passionate about self-expression, AI styling is opening up new possibilities for everyone. We've put together a quick carousel that breaks down what AI styling really mean, how it’s changing the way we connect, create, and show up in the digital world. If you want to stay ahead of the curve and see where the future of fashion is headed, give it a swipe. Let’s explore what’s next together! #AI #FashionTech #DigitalFashion #FashionAI #AIFashion #DRESSX

We are proud to celebrate DRESSX co-founder Daria Shapovalova, who has been named Innovator of the Year by the ISOUL Women’s Association. Her recognition reflects the spirit of innovation, collaboration, and leadership that defines our team and the women who continue to shape the future of fashion and technology. Congratulations, Daria and all the inspiring women building what comes next! #DRESSX #WomenInTech #Innovation #Leadership #Entrepreneurship

According to Vogue Business men are turning Reddit, Inc. into their new shopping guide. With 7.7 billion menswear views and 71% of UK shoppers using Reddit, Inc. to validate purchases, the platform is emerging as a powerful peer-to-peer discovery engine for men’s fashion We’ve seen the same trend with DRESSX Agent and here’s a look at what people have been buying on our platform.

Some stories don’t start with a business plan. They start with a decision to begin again. In 2017, DRESSX co-founder Daria Shapovalova left everything familiar behind and moved to the U.S. to explore how technology could transform fashion. The of a new chapter, one that would lead to #DRESSX, global partnerships, and a vision that changed the way people think about digital fashion. Here’s how the journey unfolded: 2018: Moved from San Francisco to Los Angeles. Began consulting for a major tech company. 2019: Conducted her first fundraising round and developed the early concept of what would become DRESSX. 2020: When the pandemic ended the wholesale business, co-founded DRESSX with Natalia Modenova ✨ DRESSX Agent is live and Julie Krasnienko. The first press coverage appeared in Forbes US. 2021: Raised $2M in seed funding. Named America’s Greatest Disruptor by Newsweek. 2022: DRESSX became an LVMH Innovation Award finalist, and Daria was listed among Vogue Business 100 Innovators. 2023: Appeared live on CNN to discuss DRESSX. Raised a $15M Series A round. The founding team was featured on the cover of Grazia. 2024: DRESSX dressed avatars across all major social media platforms and was featured at Meta Connect. 2025: Over 100 million digital fashion assets distributed globally, continuing the company’s growth and innovation. Partnered with Electronic Arts (EA)’s Covet Fashion game bringing digital fashion to millions of mobile players. Launched #DRESSGO, our first ever experience on #Roblox, expanding into immersive gaming experiences. Introduced DRESSX Agent, the largest AI-powered try-on and shopping platform, transforming online retail into a truly interactive and personalized experience. DRESSX has been around for 5 years but it had been born from two decades of experimenting, learning, and starting over, and that spirit drives everything we do today. Join us on this journey!

We’re taking you behind the scenes at DRESSX Each week, we’ll introduce you to one of our incredible team members and share what makes them truly unique. Today, meet Olga Chernysheva, our Chief Sustainability Officer & Head of Production at DRESSX. Olga bridges innovation, sustainability, and operations, measuring and reducing the environmental footprint of digital fashion, while leading multi-platform production projects that bring creativity to life. And when she’s not running our production pipelines… she’s literally running marathons. 🏃♀️ Her secret? The same mindset that drives her work: consistency, long-term vision, and endurance. “Running — especially preparing for marathons — deeply shapes the way I approach leadership and project management. Training for a marathon requires consistency, planning, and long-term vision — the same qualities essential for leading complex, multi-phase projects at DRESSX. It reminds me that success is built on small, steady steps, not quick wins.” Her favorite DRESSX tool? The DRESSX Agent, our visual search and virtual try-on feature that helps her explore fashion consciously, matching inspiration with individuality. 🩷 “For my Chicago Marathon, I actually found my running outfit through the DRESSX Agent. I don’t have that much free time in my daily routine, so the Agent helped me find something comfortable, easy to wear but still fashionable enough to feel confident and competitive on marathon day.” As Olga says, AI will redefine the future of fashion — making it more intentional, sustainable, and deeply personal. 💡 “With AI, people can rediscover and restyle what they already own — mixing, matching, and extending the life of their wardrobes. AI empowers customers to make informed, conscious decisions — reducing overconsumption and minimizing returns for a more sustainable fashion system.” At DRESSX, we’re proud to have leaders like Olga, who embody endurance in marathons, in innovation, and in building a more sustainable future for fashion.

The future of fashion isn’t coming, it’s already here! This week, we’re launching AI Fashion News by DRESSX, our new weekly newsletter covering subjects at the intersection of fashion, technology, and creativity. Expect behind-the-scenes stories, product highlights, and ideas on how AI is reshaping how we design, shop, and express ourselves. ✨ Check out our very first edition and join us as we explore this new chapter! #DRESSX #fashiontech #digitalfashion #AI #AItech

Gen Z is quietly (and sometimes not so quietly) rewriting the rules of the fashion industry, blending creativity, tech, and identity in ways we’ve never seen before. If you’re curious about what this means for brands, creators, and anyone navigating the future of retail, you’ll want to check out the carousel below. It’s a quick dive into the shifts happening right now and why they matter for anyone looking to stay ahead of the curve. Take a look and let’s talk about where fashion is headed next. #DRESSX #fashiontech #digitalfashion #genz #genzmarketing

Every great company begins as a personal journey. The story of Daria Shapovalova, one of the DRESSX co-founders, reflects the persistence, adaptability, and creative drive that define our company as a whole. For anyone building something of their own, these milestones are a reminder that progress rarely happens in a straight line, but persistence always pays off: 2006: At 19, launched her first project, TV show Fashion Week with Daria Shapovalova. 2007: Launched her first blog, then turned it into a website and later a media company (eventually sold). 2008: Attended all major fashion weeks and interned at @Vogue Japan under Anna Dello Russo. 2009: Produced her first major fashion shoot with teams at Vogue and DAZED Magazine. 2010: Co-founded Mercedes-Benz Kyiv Fashion Days, which became Eastern Europe’s largest fashion week at the time. 2011: After thousands of interviews, Daria had met most leading designers, stylists, and creative directors worldwide. 2012: Ended her TV career, anticipating a shift toward new media. Welcomed her son, David. 2013: Became an ambassador for Style.com, contributing weekly to one of the most influential fashion outlets in the U.S then. 2014: Named to the The Business of Fashion list. Co-founded More Dash, a wholesale agency profitable from day one. 2015: Launched Kyiv Fashion Institute, Ukraine’s first private fashion school, which educated thousands of students and offered dozens of specialized courses. 2016: Appeared on the cover of Marie Claire, supported by Chanel. This was just the beginning. In 2017 Daria moved to the U.S. and started her tech journey. Let us know in the comments if you want to know what hapenned next! #fashiontech #digitalfashion #entrepreneurship #femalefounders