E.L.F. BEAUTY

Spread love, it’s the e.l.f. way ❤️ In support of our e.l.f. x Tinder collaboration, we created a surprise and delight moment for our community with everyone’s FAV UK media darling, Gemma Collins (G.C.)! We transformed the Westfield London shopping center with a 'Mirror Mirror’ pop-up activation, where the one-and-only G.C. spread the power of positivity and inclusivity to all the beautiful shoppers who visited. Gemma was there to help ‘Face the First Date’ in true G.C. fashion with self-expression and confidence! 🔥 Check out the hilarious bloopers and heartful moments from the event! A huge thank you to our community who joined us in celebrating beauty, confidence, and connection. Let’s keep the e.l.f.ing fun going - grab your kit before the collection sells out here: https://lnkd.in/ehrt5kNX

We had the privilege of cheering on a beloved member of our e.l.f. fam, Amanda Nguyen at her Rise Survivor Fashion Show during New York Fashion Week. The event was a powerful reminder of how fashion can be a catalyst for empowerment and healing. Amanda is an extraordinary activist dedicated to survivors of sexual violence and an inspiring astronaut who will make history as the first Vietnamese woman in space later this year. Her relentless advocacy and groundbreaking achievements are remarkable. 💫 Amanda, your work with Rise continues to inspire and uplift survivors through a transformative platform. Your dedication to using fashion and the platform of NYFW as a means of advocacy and support is nothing short of amazing! You are a shining example of a bold disruptor with a kind heart, and we are so grateful you joined us earlier this year at the Tribeca Festival to talk about turning adversity into strength. We are looking forward to sharing your story more widely in an upcoming episode of our ‘Show Your(s)e.l.f.’ series, which reflects our shared commitment to showcase extraordinary individuals who embody resilience and the belief that anything is e.l.f.ing possible. 🚀❤️ Check out Rise here: https://risenow.us

‘Divine Skintervention’ is here to flip the script on skincare shame!  🙏   Today, e.l.f. SKIN launched its most ambitious campaign to date. Positioned as the ultimate salvation for common skincare transgressions, e.l.f. SKIN offers a path to redemption for all skin types. 😇   Actress and comedian Megan Stalter brings surprise and delight entertainment as the “Sinfluencer,” tempting us all with those skincare slip-ups we’ve all been guilty of — from picking at that pimple to the dreaded fall-asleep-with-your-makeup-on moments!     According to a Statista study, Gen Z uses more skincare than any other generation, but e.l.f. surveys prove Gen Z is also guilty of committing more skin sins.    Our community is at the center of all we do and they inspire us every day. This campaign is based on our community’s real-life skin sins confessions, which motivated us to create a fun, relatable and empowering campaign.    e.l.f. SKIN delivers premium-quality skincare at accessible prices with its signature value proposition. The brand offers straightforward, uncomplicated skincare solutions and is committed to e.l.f. clean, cruelty-free and vegan formulas.     With this launch, we're taking over every corner of your screen—from YouTube to Netflix, and beyond.     Thank you to our friends at Day One Agency for helping us bring this campaign down from the heavens in true e.l.f.ing entertainment fashion.  🙌   Check out the hilarious campaign video below and dive into your own ‘Divine Skintervention’ and find your personalized skincare routine at: https://lnkd.in/gatuRxVj   Have you committed a skin sin lately? 😈

Hello, Headline: “Why e.l.f. Cosmetics Just Dropped an Album” 📰 Want to know more? “An album drop from e.l.f. might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own.” ADWEEK highlighted e.l.f.’s latest BOLD move in a story this week that delved into the giant leap of our entertainment arm with the announcement of `Get Ready With Music,’ a 16-track celebration of self-expression and creativity! 🎶 Through e.l.f. Made, we’re breaking boundaries like never before - blending beauty with music, gaming, and sports to create even deeper connections with our e.l.f.ing amazing community. ✨ “Our vision is to be a different kind of beauty company; saying we’re an entertainment company is being a different kind of beauty company” - Patrick O'Keefe Adweek captured the essence of what drives us, disrupting the industry and elevating self-expression. 🚀 You can listen now to “Hairpin” by Charlotte Rose Benjamin on Spotify, Apple Music, iHeartRadio, YouTube and TikTok. The full album, featuring global artists Betty Who and Meduulla, among others, drops October 15.  Read the full article below to dive deeper into our music journey: https://lnkd.in/emhA7bZ5

🔥 Things are heating up! 🔥     Did you know?  💋 80% of singles say their confidence skyrockets with a get-ready routine before a date. 💋 Nearly half (46%) notice when their date has spent time on their look. 💋 Over 1 in 3 (35%) see first dates as the perfect excuse to experiment with new makeup vibes. So, what did we do with those insights? We matched with the world's most popular dating app, Tinder, for a collaboration that empowers singles to conquer their first date jitters. Introducing, e.l.f. X Tinder’s “Put Your e.l.f. Out There” limited edition collection, available starting tomorrow.     To make this even more special, we've launched a brand-new product: the It’s a Match! Stick Lippies. They’re here to level up your first date glam in a swipe. 💄    And because it wouldn’t be an e.l.f. collab without a hilarious surprise and delight moment, check out our “Face the First Date” campaign video.

🌟 In awe of your power, Anastasia “Tas” Pagonis! 🌟 You remind us all what true resilience, strength, and heart look like - both in the pool and in everyday life. As you compete on the world’s biggest stage, you are doing more than racing—you are making waves of inspiration, defying limits and showing us that greatness is about courage and spirit, not circumstance. With dedication, grit and grace, every stroke you take paves the way for others to dream bigger and push harder. Your journey lights up hearts across the globe and we are all with you right now! We know the best is yet to come and we are ALL cheering for you, not just for your victories, but for the unwavering passion you pour into everything you do. ❤️ 💪 We are proud to have Tas as an inspirational member of our e.l.f. family. Go, Tas, go! 🏊♀️ ✨

We’re thrilled to announce some major milestones in our journey to bring the best of beauty to every corner of the globe! 🌍✨ e.l.f. Beauty is making waves in Germany with our LARGEST international retail launch to date - now available in 1,600 ROSSMANN locations nationwide! “We see immense potential to make significant impact internationally, fueled by our commitment to make the best of beauty accessible to every eye, lip, face and skin concern,” said Tarang Amin, Chairman and CEO, e.l.f. Beauty. 🌟 We’re making our debut in Sephora Mexico this fall, marking our re-entry in the country and our first time partnering with this leading retailer. 🌟 We’re also expanding our presence in existing markets: - UK: Gaining space in several hundred Boots and Superdrug locations. - Australia: Launching in Coles and expanding in Priceline. - Italy: Doubling store space in Douglas. - Nordics: Partnering with SÆTHER for new launches across major retailers. With a commitment to positivity, inclusivity, and accessibility, our global expansion reflects our mission to make premium quality beauty products accessible to all. Thank you to our incredible community for your continued support and enthusiasm. We’re excited to rocket into new orbits together! 🚀

Turn up the e.l.f.ing volume and get ready to elevate your beauty game! 🔥 e.l.f. Beauty is breaking new boundaries with the launch of ‘Get Ready With Music, The Album,’ designed to ✨serve✨ a powerful message of self-expression. 💅 It’s also the perfect playlist to enhance your makeup and skincare routine! We teamed up with Madwell to show that the synergy between music and makeup goes beyond the final face or look: 🎶 77% of women say makeup and music give them a sense of belonging and community 🎶 75% of women see music and makeup as important tools for self-expression 🎶 62% of women say they use makeup and music to represent different aspects of their personalities This isn't just any album; it’s a high-energy blend of beats and beauty, designed to inspire and empower you to tell your own unique story. We’re so proud to kick things off with our first single, “Hairpin” by the amazing Charlotte Rose Benjamin. Charlotte is setting the tone for an entire album that promises to provide our community with anthems to reflect all the bold statements they wish to make with their makeup. Dive into a world where anything is e.l.f.ing possible. 💄 ‘Get Ready With Music, The Album’ takes the iconic GRWM beauty video trend and amplifies them with a soundtrack that’s all about celebrating every mood, every look and every beat of your journey. Mark your calendars for October 15th when we drop the full album featuring a powerhouse lineup of artists like Betty Who, Charlotte Rose Benjamin, Meduulla, and more. GRWMusic is a total e.l.f.ing vibe. Check out the first single, out now: Spotify: https://lnkd.in/dQTS3iCw Apple Music: https://lnkd.in/deXC8v4P iHeart: https://lnkd.in/ddX_8QfM YouTube: https://lnkd.in/dAwUR6EG Make some noise and express your e.l.f. like never before! 🎵

Serving up inspiration and inclusivity at the US Open! 🎾✨ Today, e.l.f. had the honor of bringing together some of the most legendary females in tennis to celebrate our partnership at the upcoming Billie Jean King Cup and inaugural Power of Women in Sports Summit. 🏆 Lindsay Davenport: Former world No.1 in singles and doubles, three-time Grand Slam champion, and current Head Coach of Team USA for the Billie Jean King Cup. 🏆 Rennae Stubbs: Former world No.1 in doubles, celebrated coach, and broadcaster. 🏆 Thea Frodin: Rising star and current #31 in the ITF Rankings. 🏆 Ilana Kloss: CEO of Billie Jean King Enterprises and Chair of Billie Jean King Cup Limited, with a storied career in tennis and board leadership. In the spirit of Billie Jean King’s empowering words, “Pressure is a privilege. It only comes to those who earn it," this afternoon shined a spotlight on the importance of embracing inclusivity and e.l.f.’s continued commitment to empowerment. We are so e.l.f.ing excited to continue on this journey with Billie Jean King Enterprises. Next stop, Màlaga! Thank you to everyone who joined us today and to all the incredible women who are changing the game. Together, let’s continue to champion inclusivity, celebrate bold disruptors, and change the board game for the better. Image (left to right): Rennae Stubbs, Thea Frodin, Lindsay Davenport, Patrick O’Keefe, Ilana Kloss 📸: Fred Mullane

Voting Alert! 🏆 We're absolutely GLOWING with excitement - our products are nominated for this year's Glamour Readers' Choice Awards!  We’re beyond humbled and excited to share that several of our beloved products are in the running for one of our industry’s big honors: ✨ e.l.f. Cosmetics' Poreless Putty Primer  ✨ e.l.f. Cosmetics' Halo Glow Liquid Filter  ✨ Naturium's Vitamin C Complex Face Serum  ✨ Naturium's Skin Renewing Retinol Body Lotion Thank you to our community for believing in us and our mission to make the best of beauty accessible to all. These nominations reflect the passion and innovation that go into every product our e.l.f.z create, and we couldn’t be prouder. But we need YOUR help to bring home the gold!🥇 Cast your vote and help us shine even brighter! Vote Now here: https://lnkd.in/gzBcke3i Voting will close on September 9th.  Thank you for being a part of our journey. Let’s e.l.f.ing do this! 💪