ecommert®

Kering has the brand power, but L'Oréal has the infrastructure. Kering’s retail and e-commerce revenue fell 16%, exposing a deeper issue: beauty doesn’t scale without strong data and distribution systems. Meanwhile, L’Oréal’s integrated ecosystem, from Pinterest and Shopee to Google and Meta, keeps it winning in beauty tech and omnichannel retail. The difference is L’Oréal builds scalable systems. Kering licenses prestige. In beauty, brand isn’t enough, infrastructure decides who leads. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟳,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #EcommertInsights #DigitalCommerce #RetailMedia #BeautyTech #LuxuryStrategy #LOréal #Kering #EcommerceTransformation

Big news for #RetailMedia professionals! ecommert® is proud to renew our partnership with Commerce Media Brand Summit 2026, the industry event bringing together the leading brands, agencies, retailers, and platforms shaping the next wave of commerce media innovation. With billions in retail media ad spend and new networks launching every month, this summit remains the place where the industry aligns on what’s next. 📅 March 9–10, 2026 | Atlanta, GA As the trusted media voice in global e-commerce, we’ll be on-site in Atlanta, March 9–10, 2026, joining Commerce Media Brand Summit, covering the latest in retail media innovation, first-party data activation, and AI-powered monetization strategies. 🔗 Learn more: https://lnkd.in/dUdADMua 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟳,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #CMBSummit #CommerceMedia #DigitalMarketing

From Tools to Teammates, The Next Step for AI As our guest speaker Jack Lindberg, Director of Product Strategy & Design at Shalion, puts it: “We need to start thinking about AI less like a golden retriever that comes when called, and more like a capable employee that learns, adapts, and takes initiative.” The next chapter of AI isn’t about better chatbots, it’s about agentic systems solving problems end-to-end, with humans guiding the process. 🎧 Season 3, Episode 6, now live on the Ecommert Podcast, link in comment 👇. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟳,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #EcommertPodcast #AIinCommerce #RetailMedia #CPG #DigitalTransformation #FMCG #AIAdoption

Inside the €4B Power Shift in Luxury Beauty 💄 When Kering sold its beauty arm to L'Oréal, it wasn’t just a divestment, it was a 50-year strategy reset. 🔹 Kering’s move: streamline, deleverage, and refocus on fashion creativity. 🔹 L’Oréal’s gain: Balenciaga, Bottega Veneta, Creed, and soon Gucci, under a 50-year license deal. 🔹 The outcome: focus meets scale, turning fashion IP into a data-driven luxury beauty engine. Our latest ecommert® case study breaks down: ✅ Why Kering chose L’Oréal as its “perfect exit partner.” ✅ How L’Oréal converts brand desirability into global performance. ✅ What this signals for CPG leaders navigating AI, wellness, and retail media shifts. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟳,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #FMCG #CPG #RetailMedia #LuxuryBeauty #Ecommerce #Strategy #LOréal #Kering #Ecommert

When focus meets scale, Kering exits, L'Oréal expands. 💄 In October 2025, Kering sold its beauty division to L’Oréal for €4B, reshaping the future of luxury beauty. What looks like a divestment for Kering is actually a 50-year runway for L’Oréal to dominate fragrance and prestige beauty. ✅ Kering’s play: streamline, cut debt, and refocus on fashion performance. ✅ L’Oréal’s edge: proven luxury model (Yves Saint Laurent Beauty , now Creed , BALENCIAGA, Bottega Veneta—and soon Gucci). From YSL in 2008 → Kering Beauté in 2025 → Gucci post-2028, L’Oréal is turning fashion IP into scalable, data-driven beauty systems. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟳,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #FMCG #LuxuryBeauty #RetailMedia #Strategy #CPG #LOréal #Kering #Ecommert

📅 Ecommert® 2026 Event Calendar is live. Next year, we’re expanding across twice as many cities and industry stages, connecting CPG, retail, and MarTech leaders through AI-driven digital commerce insights. Our team will host B2B networking activations and partner sessions during the world’s leading events, including: NRF Retail's Big Show Europe – New York (Jan 10-11) eTail™ Palm Springs – California (Feb 22-23) Commerce Media Brand Summit – Atlanta (Mar 8-9) Shoptalk Spring – Las Vegas (Mar 23-24) DMWF Global – London (May 5-6) Shoptalk Europe – Barcelona (Jun 8-9) eTail™ UK – London (June) eTail™ Boston – Boston (Aug 10-12) Groceryshop – Las Vegas (Sept 2026) Shoptalk Fall – Nashville (Sept 29 – Oct 1) eTail™ Canada – Toronto (2026) DMWF North America – New York (Oct 2026) DMWF Europe – Amsterdam (Nov 2026) Amazon unBoxed – USA (Nov 2026) This calendar represents the global pulse of commerce, where AI, data, and creativity meet the next era of growth. 🤝 Partnership and speaker opportunities are now open for 2026. Let’s align on your brand’s growth roadmap before Q1. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟳,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.

Does AI really “understand” your culture, or just imitate someone else’s? A new Harvard study compared ChatGPT’s worldview against 65 cultures worldwide, and the results are… revealing. One major country is mysteriously missing from the data. Can you spot it? When researchers mapped GPT’s answers to the World Values Survey, they found that AI doesn’t reflect human thinking, it reflects certain cultures: 🟢 Closest match: 🇺🇸 USA · 🇩🇪 Germany · 🇯🇵 Japan · 🇳🇱 Netherlands · 🇬🇧 UK 🔴 Most distant: 🇪🇹 Ethiopia · 🇵🇰 Pakistan · 🇰🇬 Kyrgyzstan · 🇧🇩 Bangladesh 📉 The deeper the cultural gap, the weaker the alignment (r = –0.70). Even more striking, when GPT describes an “average person,” it imagines someone Western, individualistic, and self-focused. Why it matters? Billions of people, mostly in non-Western regions, aren’t represented in AI training data. What we call “human-level AI” might actually be “WEIRD-level AI” (Western, Educated, Industrialized, Rich, Democratic). And as AI becomes our translator, advisor, and decision-maker, whose values will it really amplify? Are we building technology for everyone, or just scaling one worldview across the planet? 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟳,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert® We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.

🎨 Retail media is changing fast, and creativity is leading the charge. 👇 Opt in to the Ecommert Podcast to hear every Groceryshop insight — from data to design to digital shelf growth. 🎧 Subscribe now to stay ahead: https://lnkd.in/dKyJNXEy At Groceryshop, we had a great conversation with Adam Zimmerman (Co-Founder, Ideal™ by Design House), who shared how retail monetization is being re-engineered for today’s CPG world: “Retailers have monetized their weekly ads for decades, but in a very generic, print-based way. We’re introducing opportunities for CPGs to engage more deeply, paying more for animation, video, and storytelling within those ads.” From static flyers to immersive formats, this is how retail media evolves beyond ad slots, into brand storytelling ecosystems. #EcommertPodcast #RetailMedia #Groceryshop #CPG #FMCG #AdTech #DigitalCommerce #RetailInnovation #Ecommert

What does AI leadership really look like in CPG? It’s not about playing with prompts, it’s about building performance at scale. The Coca-Cola Company is embedding GenAI into operations, launching a 1.1B Microsoft partnership and activating a voice-powered global campaign in just 60 days. 🍪 Mondelēz International has rolled out 20K+ AI models across forecasting, personalization, and store execution, with real ROI: +2–4% in-store sales, +3–5% forecast accuracy, –2–3% inventory waste. And both are doing it responsibly, with governance, traceability, and control baked into every model. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭7,0𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions #CPG #DigitalCommerce #RetailMedia #GenAI #EcommertConnect #Microsoft #Databricks #AIinCPG

“95% of AI projects fail, but not for the reasons you think.” At #Groceryshop, Jason Busch, Co-Founder, leading strategy at Gain  explained why the next frontier of AI isn’t about smarter assistants, but autonomous digital employees. Watch this short clip for the most grounded take on agentic AI we’ve heard this week. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭7,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #EcommertPodcast #RetailMedia #CPG #AIinCommerce #Groceryshop #Ecommert