Everland

In a recent interview with FødevareWatch, Simon Mosegaard Fibiger, CEO of Orkla Danmark reflects on insights from our report “Fremtiden for private labels vs mærkevarer – hvor ligger vækstpotentialet?” published by Fonden 1. Oktober 1959. We’re proud to see the report spark meaningful conversations about how brands and private labels can coexist and create value together. We hope the findings continue to inspire new ways of thinking about growth, relevance, and connection in an ever-evolving retail landscape. Read the full interview here: https://lnkd.in/dhG-rYbJ

What makes a brand stand out? For Carlsberg Group, it’s not just about the beer, but also about the emotions and memories it represents.  Because a beer is never just a beer. A beer can be football and celebrations like Carlsberg, or music and laughter like Tuborg. Often there’s an emotional reason behind brands are chosen: "If you open a Carlsberg, it is connected with watching a football match. If you open a Jacobsen, it is about cooking or eating. If you open a 1664 Blanc, it is fashion and design. This emotional connection is why I love working with beer," says Marcela Wiwe Vice President of Marketing at Carlsberg, in an interview for our latest report for Fonden af 1. oktober 1959. These insights show exactly why brand equity matters. It protects against price pressure, builds preference and turns products into meaningful experiences and memories. But it doesn't happen overnight. It requires consistent investment in culture and authentic stories that genuinely connect with people. Check out the full report via the link in the comments.

Jonathan doesn’t make a lot of noise about what he does. He doesn’t need to. As Design Director at Everland, he brings a steady focus, a love of detail, and a deep respect for craft. Jonathan has worked on plenty over the past year, some of it for brands nearly every Dane has grown up with. From the redesign of the iconic licorice pipe to other top-secret projects we’ll be seeing much more of soon. When it comes to branding, he’s mostly drawn to the ones that are consistent, have a solid product, and stick to who they are. But what really catches Jonathan’s eye is when a brand challenges how a category usually looks and sounds, like Graza Olive Oil or Liquid Death. Inspiration doesn’t come from one place. For Jonathan, it’s a mix of small things and occasionally deep dives into other people’s craft. Lately, it’s been a rabbit hole of Japanese wood joinery on YouTube. The trend that inspires Jonathan the most is the Pantone color of the year. Just kidding. The term trends just means more of what there’s already too much of according to Jonathan. What he hopes for instead is a shift back toward slower thinking. Original ideas and solid craftsmanship. Not everything needs to be trendy. Professionally and personally, the goal this year is simple: Go offline a bit more. Draw some letters. Build a bookcase. Fix the bike and catch a fish. If Jonathan hits a wall, he’ll switch to doing something else. For him at least, there’s rarely anything good that comes from pushing too hard. Jonathan reads a lot of fantasy and sci-fi books and loves the way they build worlds and stories that make you forget the Earth is flat and the deadlines are close. And finally if he could give his younger self one piece of advice? Remember to backup 💻

Everland is shortlisted for a Design Business Association (DBA) award 💥 Our collaboration with Isadora  is recognised for turning brand strategy and distinctive design into measurable business impact. The rebrand helped revive a Swedish beauty icon by growing retail sales +10%, improved penetration among 18–39 year-olds by +16ppt, and increased likeability in Sweden by +60% 🚀 A huge thanks to IsaDora for the trust and shared ambition to redefine modern beauty 🙏 And fingers crossed until March 2026, where the winners will be announced in London 🤞

Meet Ingrid, our new design intern. Originally from Fyn, now based in Copenhagen, Ingrid brings a rare mix of curiosity, humor, and creative energy to our design team. She’s studying Graphic Design at Danmarks Medie- og Journalisthøjskole and joins us while wrapping up her final year. Ingrid has a BSc. in Market & Management Anthropology, which might explain her sharp eye for both people and packaging design. Outside of school, she’s all about movement and creativity. As a lifelong gymnast she still finds the time to knit almost every sweater she owns and lately, experiment with watercolors. At Everland, Ingrid looks forward to geeking out on packaging design, learning how the industry works, and tackling design assignments with enthusiasm. As she puts it herself: I’m humorous, completely tone deaf, allergic to raw tomatoes and gluten, and extremely good at remembering birthdays. We think that’s the perfect mix for a creative team like ours 💫

Private labels are no longer just the cheaper alternative. They are innovative, quality-driven, and winning shelf space. So how can brands grow their position in a market full of private label success? Here is the best advice from our report for Fonden af 1. oktober 1959. 1) Strengthen emotional branding Price and quality are hygiene factors. What truly sets brands apart is the emotional connection, authenticity and cultural meaning. That is what drives loyalty and long-term preference. 2) Lead with innovation Brands need to stay ahead by focusing on agility and adaptability, and by investing in innovation that retailers cannot easily replicate. In this context, technology, data and AI are important growth drivers, particularly in enhancing personalisation and customer loyalty. 3) Stronger retail collaborations Shelf space is a battlefield. Partnerships with retailers through exclusive launches, co-created campaigns and category development ensure visibility and shared growth. To sum up, brands that invest in emotional connections, innovation and strong retailer partnerships will stand out in a crowded market against price-driven competitors.

Setting sail for a new era. We helped Click&Boat, the boating platform, chart a new course with a full brand revitalisation. From strategy to storytelling, we built a brand platform that captures the freedom and joy of life at sea. A refreshed verbal and visual identity, complete with a new logo, brings that feeling to life across every touchpoint. Smooth seas. Strong brand. Ready to explore.

Peter joined Everland last year, but it didn’t take long for him to leave an impression. As a 3D Artist, he’s already contributed to a string of exciting projects from enhancing Kolonihagen’s cheeky charm to elevating Carlsberg’s iconic identity - and he’s just getting started. There’s something refreshing about Peter’s approach. He’s curious, quietly ambitious, and deeply motivated by one simple idea: make the next render even better. Even more detailed. Even more real. It’s the kind of mindset that turns good intentions into great work. This year, Peter’s set himself two goals. First, to sharpen his Illustrator skills. Second, to finally get comfortable with a pen tablet. It’s been on the list for a while, and now there’s no way back. For Peter, progress isn’t about showing off, it’s about showing up and pushing pixels until everything is perfect. At Everland, that dedication doesn’t go unnoticed. Because it’s people like Peter - steady, skilled, and always evolving - who help bring our boldest ideas to life.

From Penta with Love. We’re proud to share that Everland and LA VIE™ just won Silver at the Pentawards 2025 in the Design Performance category. This award celebrates more than great design. It recognises how La Vie’s identity drives growth and commercial performance across markets. A huge thank you to our amazing team and the La Vie crew for turning plant-based passion into a brand that drives business. Take a look at our website to read more: https://lnkd.in/exA55S2c

Silje knows that great branding isn’t just about how something looks, it’s about how it makes people feel, and how it helps shape a better future. As Client & Operations Director at Everland, she brings clarity, empathy, and ambition to every challenge. One recent highlight? Helping redefine Innom. Reitan Retail's new concept grocery store in Oslo, that caters to the spontaneous city crowd. Innom is informal, locally rooted, and refreshingly cheeky compared to anything else on the market. A project that’s as meaningful as it is fun. Silje thrives among brilliant minds. Especially when she’s the one bringing them all together. From strategy to design to final delivery, she keeps the process flowing and the team aligned. For Silje, the real magic lies in turning diverse talents into one clear direction. This year, she’s focusing more on balance, like being present with her family while also staying deeply committed to her work. It’s not always easy, but she’s learning to be more intentional with her time and to appreciate the small, meaningful moments that really matter. When things get hectic, Silje stays steady. She’s the kind of person who lifts others up, offers clarity when it’s needed most, and sees challenges as a chance to grow. Because for her, real progress is about being present, staying curious and always learning news things along the way.