Exit Five

Most people don’t have an idea problem. They have a conviction problem. AI can hand you a pile of options, but it can’t make you believe in any of them. And if you never choose one, nothing you make ever feels real. That’s Harry Dry’s whole point: conviction is the real edge now. Not volume. Not speed. Not prompts. It’s picking a point of view and actually standing behind it. Believe in the thing long enough, and you’ll figure out how to make it work.

Dave’s LinkedIn content creation process 👇 📱 Backlog of post ideas in Apple notes ⏰ Post once a day, between 6-9 AM  ☕️ Write post while having coffee ✅ Post natively in app (no third-party tools) 💬 Be active on LinkedIn around the time you post Simple and consistent is the way. Everyone’s got their own system, what works for you?

If your favorite metric is pipeline, not clicks, Swivel wants you as their next Demand Gen Coordinator. Swivel helps B2B companies make growth predictable with a Revenue Operating System (RevOS). They’re a small, senior team working hands-on with clients to replace random acts of marketing with repeatable, measurable revenue systems. Now they’re hiring a Demand Gen Coordinator to keep that system running smoothly and drive real pipeline. What you’ll do: - Route leads fast, polish sequences, and book meetings sellers want - Launch and optimize paid campaigns on Google, LinkedIn, and Meta - Build HubSpot reports that connect campaigns to revenue - Manage projects in ClickUp and keep dashboards spotless - Collaborate with content and design on ads that actually convert You’re a fit if you’ve got 1–2 years of B2B demand gen or RevOps experience, love data and tools, and take pride in catching every detail. 📍 North America, remote 💰 $50–70k base + bonus tied to your scoreboard See this role (and 21 others) on the Exit Five job board: jobs.exitfive.com

What happens when 125 B2B marketers ditch their screens for a night in NYC? You get a room full of ideas, laughs, and way too many LinkedIn QR codes flying around. We hosted the Exit Five NYC Meetup last month, and it made us wish we could do this every month. We kicked things off with speed networking, fueled by drinks, apps, and some next-level cookies from Customer.io. They even handed out prizes to our most engaged networkers because marketers love a little friendly competition. We spend most of our days online, so face-to-face time feels more meaningful than ever. Real convos. Real connections. More meetups are coming in 2026. Until then, check the community, local chapters are already running events in 22 other cities.

AI’s biggest flaw? It’s not a mind reader. You rewrite the prompt. Then tweak it. Then tweak it again. And it still doesn’t do the thing. Jake and Pete nailed it at Drive. The frustration isn’t that AI’s dumb. It’s that it’s almost smart enough. Just close enough to keep you chasing the perfect prompt. You end up in a loop, telling it to fix it over and over… and somehow it gets worse. Next thing you know, you’ve spent an hour arguing with a robot that keeps saying “you’re right” before doing it wrong again. What’s your biggest AI frustration right now?

You can’t get too comfortable in marketing. Competition should light a fire under you. Make you ask, what’s next? That’s just one of many things Maura Rivera, CMO at Qualified, and Dave dug into on today’s podcast episode. They also got into: ✅ Staying relevant as a marketing leader 👥 Building a team that actually sticks around 🛞 Why AI is putting marketing back in the driver’s seat 🤝🏻 How product and marketing alignment fuels growth The takeaway? Keep evolving, hire people who push you, and never settle for “good enough.” Full convo with Maura below ⤵️

We asked B2B marketers what their favorite use of AI is right now and the answers didn’t disappoint: Tim Davidson: Sora 2 videos (iykyk) Lindsay O'Brien: CustomGPTs to delegate work Shauntle Barley: A final spell checker Natalie Marcotullio: GetWhys Sara Ajemian: Giving feedback The real takeaway? AI isn’t one-size-fits-all. It’s about finding what actually makes your work better. So, what’s your favorite way to use AI right now?

This one is for the growth marketers who care about brand as much as performance. Doist is hiring a Growth Marketing Lead to shape how millions of people discover and use their products. You’ll own strategy and execution across acquisition, conversion, and lifecycle marketing, helping Doist grow sustainably without sacrificing creativity or brand. What you’ll do: 👥 Lead a small, global team across performance, international, and lifecycle marketing 📈 Drive measurable acquisition and conversion gains across channels 🤝🏻 Partner with Product, Content, and Brand to fuel growth and engagement 🛠️ Build systems for experimentation, attribution, and long-term growth They’re looking for someone with 7+ years in growth or performance marketing (ideally SaaS or product-led), 2+ years of leadership experience, and a track record of turning complex growth challenges into simple, scalable wins. 📍 Remote 💰 Competitive pay, education budget, retreats, and 8 weeks of vacation Check out this role (and 17 others) on the Exit Five job board: jobs.exitfive.com

Diane Wiredu 🦁’s talk on messaging at Drive has been stuck in our heads ever since. She broke down “messaging bloat,” when you cram every feature, adjective, and angle into your copy until it stops meaning anything. Her fix: simplify. Ask one question, if your brand could only be known for one thing, what would it be? That’s your message. Start there, and build from it. Catch Diane’s full talk from Drive below 👇