Kard

If you already have an affiliate program, you’ve already done much of the work needed to carry out a CLO campaign. You know: → Who your target audience is → What they care about → How much they typically spend → When they spend And you can match that criteria to an issuer’s network and the types of offers they publish, making for a quick and effective launch. Thinking about using affiliate + CLO? Be sure to read: https://lnkd.in/g5zeSsMc

Catch up with Mark Benoit and Ellie Hampton at the Brand Insider Summit: QSR in Santa Barbara! As dining experiences evolve, Kard is helping brands stay ahead with our rewards-as-a-service platform. Whether you're targeting Gen Z or Millennials, we connect your brand to 47 million cardholders, driving loyalty and repeat visits. Don’t miss the opportunity to learn how our solutions can make your brand stand out. Let’s chat: https://lnkd.in/gQPg9g9D

The goal of any bank is to sign on customers who will actually transact and continue transacting over time, and the best way to encourage that behavior is rewards. A popular all-digital bank realized this early on. As an early adopter of Kard, they saw the potential of CLO — not only as a loyalty play but also a customer acquisition and brand awareness strategy. Over the past year, the issuer and Kard have leveled up its loyalty program in several ways, and those changes have had a major payoff. In just a few months, the bank: — 19x’d its match rate — 20x’d its revenue — Increased average customer value by 71% Want to learn more about how they did it? Read the case study here: https://lnkd.in/g3hrc3e4

CLO has benefits for virtually any kind of business. But it works especially well for subscription brands. One big pro is being able to target very specific segments of your ideal customer base. Taylor McClendon (Ford), Senior Account Manager at Kard, explains: “Because transaction data is first-party, subscription brands using CLO know for sure they’re rewarding new subscribers — not wasting their budget on already loyal customers or cancelers.” In Kard campaigns, merchants can exclude anyone who: - Is currently a customer - Has been a customer in the past - Folks who are purchasing from another brand under their company’s umbrella Leading marketers at retail, health and wellness, streaming, and wireless subscription businesses are all skyrocketing their growth and maximizing LTV with card-linked offers. Learn more about how they're doing it on our blog: https://lnkd.in/gMRJGkYD

There’s nothing more irritating than a pop-up at an inopportune time or an article chock-full of ads. Yet that’s what most brands are paying for month after month. Card-linked offers, on the other hand, show up more like coupons, making consumers feel like they’re getting a deal rather than being marketed to. If consumers have been thinking about making a big purchase or buying from a new brand, a card-linked reward can give them the push they need, allowing you to nurture them into lifelong loyalists. Per Dana Field, Kard’s Ad Operations Project Manager: “Some customers simply won’t take the risk of purchasing from a smaller or lesser-known brand without a coupon. Often, it’s the discount that gets them to buy and gives you the opportunity to hook them in.” Find out how top merchants are integrating card-linked offers into their omnichannel strategy: https://lnkd.in/gZDcCywF

According to research from BANYAN and PYMNTS, 34% of cardholders have never heard of card-linked offers*. And yet... 🤯 55% of first-time card-linked offer users who were attracted by cash-back rewards 🤯 A whopping 93% of cardholders who have used at least one card-linked offer intend to maintain or *increase* their use in the next year. That's a huge opportunity, and capitalizing on it really only takes one thing — consumer education. Why? Because 80% of non-users say becoming more familiar with CLO would influence their decision to use offers in the future. Here's how Kard's top merchants and issuers are doing it: https://lnkd.in/gZDcCywF *https://lnkd.in/epM8vbrP

There's still time to catch Ben Mackinnon, Shea Stringert, Ajay Kanani, and Brad Stapley before they leave Money20/20! Reach out to learn more about how Kard can help build loyalty with your cardholders. 🤩 https://lnkd.in/gMs3pUep

You don’t just want to target any customers. You want to target the ones you know will stick with you for the long haul. Those people take advantage of reward programs that feel tailored to their needs and interests. Yet a survey by Accenture found that only 23% of respondents rated their bank highly for its range of products and services*. With Kard, both issuers and merchants have the flexibility to design highly customized offers for very specific segments of their audiences. Personalization fosters a sense among your consumers that they’ve received individual attention — in turn, leading to higher customer satisfaction and, ultimately, higher overall LTV. Learn more about how card-linked offers boost retention and customer satisfaction across the customer journey: https://lnkd.in/g-fjUyDw *https://lnkd.in/gvFjkiQD

The Kard team has arrived in Vegas for Money20/20! We’re making cardholder loyalty easier than ever. Kard’s rewards-as-a-service platform empowers banks and issuers to create impactful loyalty programs without the hassle. Catch up with us at Money20/20 to see how we’re keeping your card top of wallet! Meet with the Kard team: https://lnkd.in/gMs3pUep

You could have a traditional Q4 to-do list: ☐ Guess which tactics might work ☐ Deplete marketing budget on those tactics ☐ Hope you're right OR you could have a Kard-driven Q4 to-do list: ✅ Set guaranteed ROAS target ✅ Shift market share by 13%+ ✅ Hit 75%+ new customers ✅ Boost AOV by 28%+ ✅ Spur 40% more repeat purchases ✅ Drive 51%+ in-store sales Take more control over your marketing performance. Talk to our team today: https://lnkd.in/gt2mfZPt