Hoodzpah

*New Work!* Full rebrand for Proofmode, the open-source, privacy-focused tool that allows you to capture, verify, and notarize media. According to a 2024 AWS study, 57% of all content online is fully or partially generated or translated using AI. And a recent Microsoft study found that people could only tell the difference between real and AI generated images 62% of the time. Proofmode’s ecosystem of open-source tools empowers commercial and individual users to capture media, prove chain of custody, and surface meta data about whether content has been AI-generated or manipulated. Scope: — Creative Direction — Logo — Type, Color, and Visual Language System (patterns, icons, motifs) — Web Design — Deck Templates — Social Media Templates — Brand Guidelines See the full case study at: https://bit.ly/proofmode Try Proofmode today: https://proofmode.org/ Shoutout to the team: Jennifer Hood (Creative Direction, Copywriting, Brand Design, and Web Design), Marcus Soniat (Brand Design and Motion Design), Jose Sojo (Portfolio Motion), Bea Morgan (Production Design), Zevy Blokh (Production Design)

Over Adobe Max right now at the LA Convention Center No more broke creatives www.BrokeCreative.biz 10/29/25 11:45am

510 Hours of writing & layout, 70 cover versions, 52 peers and mentors interviewed, 11 commissioned illustrations from artists, 271 pages later... aaaaand "Freelance and Business and Stuff" the 2nd Edition is finally available for pre-order! If you've ever found yourself spinning out at the intersection of art and commerce, this book is for you. https://lnkd.in/et-zp6MM Huge thank you to Jenny Ely of Quill & Cauldron for being our amazing editor, and to everyone who lent their two cents, feedback and talents to making this a reality! Books start shipping Nov 20th.

If you're at Adobe Max or in Downtown LA, you're cordially invited to go outside and look up at 12:30pm ⁠ ⁠ ⁠ #creativebusiness #freelancing #freelancer #freelancecreative #entrepreneur #creativeentrepreneur #smallbusiness #freelancedesigner #graphicdesign #Hoodzpah #fabas #losangeles #adobemax #brokecreatives

FABAS second edition Preorder opens Wednesday Oct. 29th #creativebusiness #freelancing #freelancer #freelancecreative #entrepreneur #creativeentrepreneur #smallbusiness #freelancedesigner #graphicdesign #Hoodzpah #fabas

When you and your twin sister are the nightmare, indecisive client *and* the designer just trying to get the cover design approved One zillion cover variations created only to go back to **almost** the first idea we tried. Freelance and Business and Stuff the 2nd Edition pre-order opens Wed. Oct 29!

Finally Coming Soon

We also worked with Rooted Farmers on an explainer video to breakdown exactly what their farm and hub supertool can do. Through a simple but warm script, motion design and UI highlights, we helped RF quickly explain benefits to farmers and hub managers who didn't even know a tool like this existed.

Everyone always asks for the FedEx Logo treatment. "Can you hide something in the negative space?" SO RARELY can we make it work *and* get the client to sign off. But this one made it across the finishline for Rooted Farmers. Daisy the cow and her big ole' noggin, with a flower in her tail (a nod to the old logo and origins of the business). The fine tuning to get the head shake and tail flick juuuust right See more and vote on the Brand New review: https://bit.ly/rootedbn25

Look, Ma! We're on Brand New! Check out Armin's review of our work for Rooted Farmers