Hunter

Bravo to Chief Transformation Officer Gigi García Russo as she heads to Chicago for the Hispanic PR Association (HPRA) 2025 Leadership Cumbre and Bravo Awards! HPRA is bringing together executives, creators, and changemakers to explore how Latino leadership is reshaping communications, media, and culture. Gigi will be moderating a panel about The Attention Economy: How brands earn — not buy — Latino attention through cultural fluency, relevance, and trust-driven storytelling that moves behavior without performative fluff. She'll be joined by Etienne Hernandez Medina (H+M Communications), William Bell (Comcast), and Ricardo Marcano-Colon (FedEx). If you're in Chicago, you won't want to miss it! https://lnkd.in/eqegmG9K

Our CEO Grace Leong joined Justin Levinson on the Agency Side Podcast to talk about our mission at HUNTER and where the PR industry is headed. Grace opened up about her journey into PR, why authentic storytelling remains the foundation of strong brands, and how we've built a culture that puts our people first. The conversation covered the evolution of modern PR, the role AI is playing in how we communicate, and the art of navigating crisis management when things move faster than ever. If you're curious about the wins, the challenges, and the lessons learned along the way from an industry leader—this one's worth a listen! https://lnkd.in/eB5HABts

Bot farms are baiting brands into manufactured outrage and it's working. 🎣 Our Senior Digital Strategist Eddie L. just pulled back the curtain on something we're seeing more and more: coordinated rage farming operations designed to look like real backlash. Eddie breaks down the anatomy of these operations, red flags to watch for, and what brands can do to protect themselves. Read the full article: https://lnkd.in/eUv-5GJP

What a week of connections, conversations and celebrations at Public Relations Society of America (PRSA) ICON 2025! This annual event brings together industry leaders to explore the future of communications and shines a light on those shaping the profession. Kicking off the conference on a high note, HUNTER CEO Grace Leong was inducted into the College of Fellows and received the Gold Anvil Award, PRSA's highest individual honor. Presented by Ray Day, APR, President of the PRSA and Vice Chair of Stagwell, the Gold Anvil celebrates exceptional contributions to the communications profession and recognizes those who have truly elevated the industry. Next up, Grace joined fellow trailblazing female CEOs for a panel discussion, "She Built It: Women Founders on Leading, Growing, and Reimagining the PR Industry." The conversation explored bold decisions, barriers broken, and lessons learned about leadership and resilience. As a part of our mission to support the next generation of communications leaders, HUNTER also hosted University of Delaware students for a breakfast and mentorship moment. Watch out, world! Here they come!

Calling all emerging agencies! HUNTER's Chief Transformation Officer, Gigi García Russo, has been selected as a judge for the PR Net Next Gen Awards 2026. The PR Net Next Gen Awards is an international program recognizing emerging agencies that are shaping the future of marketing, PR, and communications through innovation, creativity, and measurable impact. Honorees will be celebrated at an exclusive cocktail event in New York City this February. Submissions are now open—don't miss this opportunity to showcase your agency's work! Apply here: https://lnkd.in/eGKP4Jrs

As advertisers navigate TikTok uncertainty, platform shifts, and algorithm changes, it raises the question: 'is social still brand-safe?' Our EVP of Social and Digital, Jessica Spar, breaks down six essential brand safety considerations and five reasons why social still deserves its place in your media mix. https://lnkd.in/eESze-ay

Every year, our global team comes together for HUNTER Community College (H:CC)—a day of learning, celebration, and community. From the field day-style competitions and rooftop dance party in New York, the day showcased what makes our culture one of a kind. In London, 90s-themed bingo brought the nostalgia. Chicago hosted two rounds of classic mini-golf. And our LA team gathered early for bowling at The Lot at Formosa—all in the spirit of becoming better together. The day was spent honoring outstanding work, celebrating collaboration, and recognizing the individuals whose dedication and creativity drive our success. The energy was electric and new friendships formed across all offices. As our cornerstone culture event and in our 25th anniversary year, H:CC 2025 reminded us why we show up—with our values and our commitment to earning it, together. 

We won Large Agency of the Year at the PRNEWS Platinum Awards, but we promise we're still the same scrappy team that obsesses over every detail and brings boutique energy to every brief! We were thrilled to take home TWO honors with our King's Hawaiian Pretzel pop-up also winning Pop-Up Experience of the Year. 🏆

Social video isn’t just about chasing trends. It’s where culture happens. Fast, messy, and full of opportunities if you know where to look. We’re helping brands use social video intelligence to do more than react but to:  ✔ Track the velocity of conversations, not just the volume  ✔ Spot risks before they turn into crises  ✔ Uncover consumer behaviors that spark new ideas  ✔ Identify whitespace competitors are missing Michael Lamp, our Chief Digital Officer, will be joining the Head of Growth Elizabeth Arnold at ViralMoment for a quick 20-minute conversation on how we’re turning these insights into brand value. 📅 20(ish) minutes. Tuesday, Oct 14 @ 12 PM EST 🔗 Join them here: https://lnkd.in/evHzxuwJ

Community building isn't just for consumer brands anymore. The most innovative B2B marketers are borrowing from B2C playbooks—and seeing results. Our EVP of Digital, Jessica Spar, will be presenting "Community and Connection: B2C Social Strategies for a B2B Audience" — a must-attend session for marketing leaders looking to revolutionize their approach to community building. What Jessica will cover: → How B2C community strategies are transforming B2B marketing → The strategic context behind the social communities → Actionable tactics to foster deeper engagement → Real case studies of community-driven success in B2B contexts 📍 Marriott Marquis, Times Square, NYC 📅 October 13 | 5:10-5:40 PM (Day 1) If you're attending the Digital Marketing World Forum, don't miss this session. See you there! https://lnkd.in/eSgGPXNw