ICU Branding agency

How neomorphism allows you to «touch» the product? Think about how you choose fruits at the store: you need to touch, twist, and examine them. This is how a consumer, on a sensory level, decides whether a peach is right for them or not. The focus on tactility in design is called neomorphism. This current style transforms familiar visual elements by adding volume, depth, and character to them. See in the cards how we used this technique in the development of the Prezex condom brand. #icuglobal #design #branding

Dedicated to everyone in love, loving, and beloved! Love lives in each of us. We love sharing our experience with juniors and celebrating their successes. We love our teams and take pride in the amazing projects we create. We love the brands that allow us to express ourselves and transform the industry. May everything you do be filled with love. Happy Valentine’s Day!

Naming: why a name is not just a word, but the basis for an identity Have each of us ever wondered why the name sounds that way, why it became popular? Naming is a part of identity that plays an important role along with corporate identity and ToV. The brand name reflects the company's philosophy, mission and values. #icuglobal #naming #identity #brand

Recently, we learned the color 2025 from Pantone — Mocha Mousse, pale brown. The Institute itself describes this shade as airy, light and calm. Let's figure out how the Pantone Color Matching System works — a color matching system that is used in various industries: fashion, design, printing, textiles. #icuglobal #pantone #desing

We're used to seeing brands in their various forms: product packaging, merchandise, posters, websites. Imagine a designer needing to create a brand identity that works just as well on a small flyer as it does on a huge city-center banner. That's where dynamic branding comes in. It unites all brand elements, maintaining rhythm and stylistic development, thereby increasing brand recognition and consistency. #icuglobal #design #identity

Time to rush to a meeting: 5 tips for managing It When everything but the main goal was discussed during the meeting... Instead of a productive discussion, the team went off-topic, leaving important points unaddressed. We've prepared simple and effective rules to ensure every meeting becomes not just a time to talk but a tool for achieving goals and completing tasks on time. #icuglobal #branding #design #team

Values are intangible characteristics that highlight your product's uniqueness and advantages over competitors. There are various approaches to creating values that help strengthen the emotional connection with the consumer. Let’s break down 7 ways to define your brand's values. #icuglobal #branding #brand #audience #brandvalues

Chocolate Identity for an IT Company Milestone is an app developer in the travel sector. In creating the brand identity, we found a common ground between two seemingly unrelated fields: tourism and IT. On a hike, participants often divide the route into stages, sharing chocolate as a reward for each section they complete together. Similarly, an IT developer uses "milestones" to break down project stages, from concept to execution. This intersection of fields inspired a metaphor: the "checkpoint chocolate," symbolizing the shared journey and achievement of goals. This "chocolate" concept became the foundation for the IT company's branding, reflected in the "chocolaty" design elements while preserving direct associations with IT and tourism. Find out more about the case at the link: https://lnkd.in/e_72uYF5 #icuglobal #identity #design #IT