IPSY

This month, we’re thrilled to highlight Joanne Wong, Senior Designer, for embodying our IPSY value: 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘦 𝘵𝘰 𝘋𝘦𝘭𝘪𝘨𝘩𝘵 𝘖𝘶𝘳 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. We’re so proud to celebrate Joanne this month for her vision and impact on everything that makes IPSY, IPSY. Since 2019, Joanne has been the creative mind behind IPSY’s Glam Bags, Mystery bags, and Edit bags — bringing innovation, artistry, and joy to millions of members. Her unique combination of deep manufacturing expertise and creative vision allows her to turn bold ideas into high-quality, collectible designs that perfectly capture IPSY’s spirit. Every month, Joanne identifies emerging trends, crafts inspiring themes, and transforms them into beautiful products that delight our community — reminding us that creativity truly has no limits. Thank you, Joanne, for your artistry and commitment to inspiring beauty through innovation. 🌟 #TeamSpotlight #InnovateToDelight #IPSYLife #CreativeExcellence #DesignInnovation #InspirationInAction

We’re thrilled to announce our first-ever IPSY Ultimate collection—curated in collaboration with the iconic makeup artist and entrepreneur Natasha Denona. This launch marks an exciting new era for IPSY as we continue to evolve the beauty experiences our community loves. You’ll see refreshed plan names rolling out today: • Glam Bag ➜ IPSY Original • BoxyCharm ➜ IPSY Extra • Icon Box ➜ IPSY Ultimate And what better way to introduce IPSY Ultimate than with Natasha herself—known for her buttery-soft shadows and innovation-first artistry. This collection features her own brand’s coveted palette alongside powerhouse picks from TATCHA, Saie, 5 SENS, Milk Makeup, and more. Each full-size product was curated to spark creativity and elevate your glam—from everyday essentials to bold artistic moments. The IPSY Ultimate: Natasha Denona Edition is now available exclusively to members as a quarterly upgrade, delivering up to $400 in premium beauty discovery. https://lnkd.in/gtbQWZfi

IPSY Takes Texas. You know we couldn’t take Texas without doing it big. From campus pop-ups to concert suites and creator dinners, IPSY brought beauty, connection, and community to the Lone Star State. Here’s how we showed up: - TCU Takeover: We kicked things off with a lively quad pop-up, introducing students to all things IPSY. - SMU Pop-Up: Sororities and students got a taste of the IPSY experience with on-campus glam and good vibes.  - Dancing with Tate McRae: We built on the excitement in Dallas with an unforgettable night of music, beauty, and creator energy.  - Creator Connection Dinner – An intimate evening bringing together top creator talent and partners across our programs.  - Hispanic Heritage Month Celebration – IPSY and Shades By Shan Cosmetics came together in San Antonio, TX, to host a vibrant celebration of Hispanic Heritage Month. The event brought the Latinx beauty community together for an unforgettable evening of delicious bites, refreshing sips, and meaningful connections. The night also marked a milestone for Shades by Shan, the first indie beauty brand to launch an inclusive collection of 40 foundation and concealer shades, setting a new benchmark for representation in beauty. Big beauty moments. Bigger community impact.

We’re proud to celebrate German Rueda, who has gone above and beyond to deliver incredible results for IPSY! By approaching challenges with tenacity and creative problem-solving, German turned a difficult negotiation into a big win — streamlining processes, accelerating timelines, and securing major savings along the way. His relentless ownership mindset is a true reflection of our value, “Go All Out for Impact.” Thank you, German, for the extraordinary impact you’ve made on our business and our teams! 👏 #IPSY #GoAllOutForImpact #Teamwork #Leadership

This Hispanic Heritage Month, we came together to celebrate Collective Heritage: Honoring the Past, Inspiring the Future. 🌟 We had the privilege of hearing from incredible leaders across our organization, each sharing their unique journeys and perspectives. Together, we explored what it means to: ✨ Honor our cultural roots ✨ Increase visibility and representation ✨ Pave the way for the next generation This conversation was a powerful reminder that our stories matter — showing the importance of identity, community, and creating spaces where all voices are heard and valued. As a company, we remain committed to fostering inclusion and belonging — not just this month, but every day. 💜 ➡️Swipe through to see highlights and reflections from this meaningful conversation. #HispanicHeritageMonth #CollectiveHeritage #Inclusion #Belonging

Last week, IPSY brought discovery + play to the CEW (Cosmetic Executive Women) Beauty Expo ✨ Our activation leaned into our new I Play Beauty campaign, reframing beauty as a creative hobby. To bring that to life, we created an experience designed to spark joy, connection, and plenty of social buzz: 🎯 High-impact claw machine with Glam Bags + golden ticket prizes 🎁 1,000 Glam Bags gifted with full-size prestige products 📸 Most-talked-about booth in the room (and the longest line to prove it!) More than a fun moment, this activation underscored IPSY’s commitment to CEW’s flagship initiatives and showed how we merge B2B and B2C strategy - delighting consumers while spotlighting the power of beauty sampling and community. A huge shoutout to the IPSY team and partners who helped make this a success.💄💫 #IPlayBeauty #IPSY #CEWBeautyExpo 

Last week at the Parcel Forum conference, our SVP of Operations, Nicole Yuan He, joined Veho CEO & Co-Founder, Itamar Zur, for a fireside chat on the evolving future of ecommerce delivery. Nicole shared how she and her team are redefining what operational excellence looks like at IPSY—balancing delivery reliability, speed, cost, and member experience at scale. She also highlighted the power of building long-term partnerships over transactional relationships, a mindset that has fueled our collaboration with Veho. Her leadership and perspective remind us that the future of ecommerce isn’t just about logistics—it’s about creating seamless, joyful experiences for members at every step of the journey. We’re grateful to Veho for the partnership and for bringing this important conversation to the stage. https://lnkd.in/gtNcaxsh

At IPSY, ownership mentality means stepping up, taking initiative, and driving impact—not just for the business, but for the people around you. Few embody this better than Laura Lai, our incredible Director of eCommerce Planning. Laura has a unique gift for transforming complex challenges into clear, actionable strategies that move the team forward. She doesn’t just create efficient and innovative plans (hello, Toolio! 🙌)—she ensures every initiative is member-focused and deeply connected to our mission. But what truly sets Laura apart is her leadership style. She leads with empathy and honesty, always ready to jump in, share her expertise, and cheer others on. Her energy inspires those around her to aim higher, take ownership, and celebrate every win—big or small. Laura reminds us daily that real leadership isn’t about titles; it’s about building trust, empowering growth, and lifting others up. Thank you, Laura, for the passion, vision, and heart you bring to IPSY every single day. 💜 Your impact is felt not only in the business results you drive, but in the culture you help create. #TeamSpotlight #OwnershipMentality #Leadership #eCommerce #IPSY

We’re proud to recognize Zainiya Manjiyani as this month’s IPSY Game Changer! Her work as a senior software engineer has pushed us forward in meaningful ways—solving challenges with creativity, driving measurable impact, and always keeping our customers front and center. Her ability to make the complex simple and the difficult achievable inspires all of us. Thank you, Zainiya, for truly going all out for impact, and for raising the bar and showing what’s possible when passion meets excellence. 👏

We’re proud to recognize Matt Seabrook as this month’s Gamechanger! Matt has been an incredible force for the Marketing team and IPSY as a whole. He’s driven meaningful impact in paid media acquisition while also stepping in wherever needed to fuel growth and push the team forward. What makes Matt stand out is his ability to pair strategic thinking with hands-on execution—an invaluable combination that keeps our team moving toward big goals. His adaptability, problem-solving mindset, and results-driven approach truly embody the spirit of innovation and collaboration. Congratulations, Matt, and thank you for all that you do to make IPSY stronger every day! 👏