Jimo

I tore down the ElevenLabs signup flow this week. The product feels magical for the first 60 seconds. Back then AI products were judged on one thing: Can the model produce something impressive. Today that bar is gone. Every AI tool generates something in seconds. Voice tools. Video tools. Image tools. Writing tools. All of them work now. So the real product challenge moved further down the funnel. The new aha moment sounds very different. "This understands my use case." "This fits my workflow." "This saves me time every day." Users generate a voice. Then they sit in the dashboard wondering what to do next. This is the hidden cost of AI products today. Generation does not equal activation. The fix requires a new growth model. It's Intelligence Led Growth (ILG). (cc Jimo) The product must adapt to the user immediately. Role. Intent. Use case. A YouTuber should see voiceovers for videos. A product team should see narration for demos. A marketer should see ad voice generation. Each path should guide the user to their personal value moment. That moment is where retention starts. ElevenLabs has world class technology. The voices are some of the best in the world. But the bridge from generation to value is missing. Beautiful entrance. Empty room. Rating: 5.5🥔 / 10.

LLMs are killing (breaking) onboarding. I analyze the onboarding of Notion, Lovable, Miro, Figma… They all make the same mistake Notion is also a perfect example: 🟢 The good You sign up. Instead of a boring setup wizard,  you chat with an AI "Builder." It asks what you do.  What you need.  Then it generates a fully structured workspace in seconds. Projects.  Tasks All connected. This is what onboarding should feel like. 🔴 And the bad After the AI builds your workspace… You're dropped into a powerful, complex UI you were never taught to use. No guided first action.  No activation path.  This is the new SaaS pattern: Generate once.  Impress the user.  Disappear. But generation ≠ activation. 🧠 The Hidden Cost There's a psychological miss too. The IKEA effect: we value what we build. By doing everything for you,  The AI kills what made Notion great  The IKEA effect of building, tweaking,  and owning your system It's efficient. But it's not mine. And ownership drives retention. Right now, many products sit in between: Too AI-driven for traditional onboarding. Too manual for AI-only onboarding. That in-between space? That's where onboarding quietly dies. Feel free to read our 6 laws of onboarding On Jimo What are your thoughts on this?

AI website builders are entering their “meh” era I just tore down Lovable’s onboarding And here’s the uncomfortable truth: In 2024, prompt → decent website felt magical In 2026? It’s baseline... Figma does it ChatGPT does it Claude does it Cursor does it Gemini does it... Generation alone isn’t the wow anymore. But Lovable branding is amazing & The positioning is strong Where it leaks momentum: - Segmentation before intent capture - CRM-style questions too early - Output that’s solid… not differentiated - Next steps that feel generic, not tailored The first website is fine. But the real test is: Do you guide me after the first win, to create a better website than others? Right now, momentum drops And in AI products, momentum is everything Next steps are hidden The first generation is only half the job The real magic should be: → guided iteration → opinionated next moves → stronger differentiation Rating: 🥔 5.5 / 10 Good foundation Average onboarding Competitive edge weakens The orchestration doesn’t stand out And in 2026, “good enough” is invisible Who should I dissect next?

Figma’s onboarding is ridiculously delightful But it also teaches something deeper about product delight 👇 I just tore down Figma’s onboarding flow And it hit so many emotional design sweet spots that it reminded me the last episode from the Le French Product Podcast featuring Nesrine Changuel, PhD (ex product leader at Google & Spotify, author or Product Delight). She didn’t just talk about delight, She explained the mechanics behind it: A balanced roadmap should allocate • 50% functional value • 40% deep delight (functional + emotional) • 10% surface delight (pure emotional spark). it’s a structured way to build emotional connection, retention, and user love, not just utility. Figma’s onboarding is almost a textbook case of delight done right, It anticipates feelings+create emotional connection doesn’t just solve tasks, and gives users early moments of joy. ✅ Where they absolutely nail it - Boring setup turned into playful micro-interactions your name on canvas, role selections that feel fun. - Entry modal feels invisible - First prototype generation = real value, real aha. These are exactly the kinds of deep delight moments Changuel’s framework points to features that don’t just work but feel good and reduce anxiety. ❌ Where it falters - Pricing walls before confidence, friction > value. - AI / “Make” feels like a separate product shoved into onboarding. - Example templates work, but feel generic not emotionally resonant. Delight isn’t confetti, it’s about how you make people feel while solving real problems, which Figma mostly does well… but not consistently. 📚 The real lesson Figma’s onboarding is almost a textbook case of delight done right, The 50/40/10 rule mindset in the roadmap is also core at Jimo But delight & emotional connection don't mask identity confusion Clarity in what product you are is the pillar of onboarding. It give clarity into what you want your users to feel first, design tool? web builder? creative OS? 🥔 Rating 7.5/10, Designed with care. Needs stronger narrative focus. What’s your take on figma's onboarding?

With Jimo we replaced classic product tours with Smart Cursors. Conversion doubled. Classic tours have a fundamental problem: they feel like interruptions. A modal pops up, you click "Next" five times, and by step 3 you've already forgotten step 1. Users don't want to be lectured. They want to be guided. That's why we built smart Cursors at Jimo. We use them on our own product. The video below is a real Cursor guiding users through our own platform. Instead of tooltips that explain what to do, Cursors show you what to do. They feel like someone is literally guiding your mouse through the product. The experience is subtle but the impact is real. It feels like a human sitting next to you, not a popup asking for your attention. Early results from our customers: 2x user conversion compared to classic tours. Why does this work? Because the cognitive load is completely different. A tooltip says "Click here to create your first project." A Cursor takes you there. One requires reading, processing, and acting. The other just flows. Gaming figured this out decades ago. Nobody reads tutorials in games anymore. The game teaches you by letting you do things. SaaS onboarding is following the same evolution. If your product tours have a "Next" button, they're already feeling dated. What would it look like if your onboarding felt like playing a game instead of reading a manual?