Onton

The best finds die in open tabs. Save to Canvas is for grabbing something you love and dropping it on a board you're already building. Canvas is your workspace for products, inspiration, and shopping from the board without leaving. Try it: https://onton.com/canvas  Recap: https://lnkd.in/g-AEZ2y7 

Discovery only helps if you can get specific when you're ready. We shipped search filters so you can narrow by price and brand without starting over. Run a search. Open filters. Watch the grid respond. Try it: https://onton.com/ Recap: https://lnkd.in/g-AEZ2y7

Imagine isn't just a new coat of paint. We redesigned the UX to be faster and more intuitive, with an upgraded image generation model. Spin up room ideas in seconds, then add them to your Canvas or shop directly from what you see. Try it: https://onton.com/imagine  Recap: https://lnkd.in/g-AEZ2y7

First impressions matter, so we gave the homepage a glow up. Logged out: you're in the Onton experience the second you land (drop a photo into the search bar, Discover when you don't know what to type). Logged in: Surfaces, Canvas, and a chic scroll of product cards so shopping doesn't hit a dead end. Try it: https://onton.com/ Recap: https://lnkd.in/g-AEZ2y7

If you've opened Onton lately, things might feel a little different. We've been quietly refreshing the product and shipping a set of upgrades. Here's what's live: → New homepages: Discover feed for when you're stuck, Surfaces for when you're deep in a project, and a long product scroll for when you want to browse.  → Imagine, redesigned: Faster, more intuitive UI with an upgraded image generation model.  → Filters: Discovery only helps if you can get specific. Tighten by price and brand.  → Save to Canvas: See it and save it to your board.  → Object detection: Upload a photo and we'll identify every product in the image and match it to real items in the catalog. Try it: https://onton.com/

If you've opened Onton lately, things might feel a little different. We've been quietly refreshing the product and shipping a set of upgrades. Here's what's live: → New homepages: Discover feed for when you're stuck, Surfaces for when you're deep in a project, and a long product scroll for when you want to browse.  → Imagine, redesigned: Faster, more intuitive UI with an upgraded image generation model.  → Filters: Discovery only helps if you can get specific. Tighten by price and brand.  → Save to Canvas: See it and save it to your board.  → Object detection: Upload a photo and we'll identify every product in the image and match it to real items in the catalog. Try it: https://onton.com/

E-commerce hasn't had a real paradigm shift in 30 years. LLMs were supposed to change that. Instead, decision time went up. That tension is exactly what drew me to Onton when I covered their seed round from Footwork last November. Zach Hudson, Co-Founder and CEO, sat down with me for my 5 Questions series. A few things that stood out: The average shopper still spends 79 days and 15+ hours across 12 websites to make a purchase decision. 1. Chat interfaces did not fix that. If anything, they made it worse. Onton is not just another LLM wrapper. They spent over a year building their own graph and vector databases, plus a self-learning layer, because better UI does not fix bad inputs. 2. The data extinction problem is real, and no one is talking about it enough. LLMs are compressing the expert content they rely on. Over time, that erodes the reviews, comparisons, and depth that made search actually useful. What I keep coming back to: Zach has been patient in a space that rewards speed-chasing. That discipline is rare, and it shows in the product. Head to the link in comments to read the full conversation from my newsletter.

I helped create our first long form demo video at Onton. A deep-dive on the platform architecture and why we’re obsessed with collapsing the decision-making journey. From our neurosymbolic AI to canvas and price drop notifications, I’m showing you exactly how we’re rewriting the shopping journey! Check the full video here: https://lnkd.in/gJP_cHM7

"With this approach, the company can eliminate the hallucination problems of LLMs and provide better, logical search results." - from today's TechCrunch feature. Traditional search forces you to guess the right keywords. AI-only solutions hallucinate products that don't exist. Instead, we're building something better: a tech stack that leverages AI where it excels and solves for where it falls short. Thank you TechCrunch for letting us share our story. Read the full piece: https://lnkd.in/e88DrcRf

Onton was featured on Forbes this morning and we got the opportunity to share our mission to transform how people discover and buy products online. Traditional ecommerce search is broken. It forces people to translate their needs into keywords and wade through irrelevant results. We're building something different: a neurosymbolic AI platform that actually understands shopping intent and connects people with exactly what they're looking for. Our recent $7.5M+ seed round is powering this vision. Grateful to our investors: Mike Smith Nikhil Basu Trivedi Footwork Anne Lee Skates Parable Nikki Farb Power of N Matthew Mulvey Nathaniel Montana Liquid 2 Ventures Soso Sazesh 43 Elizabeth Yin Hustle Fund and all the other incredible angels and operators who have supported us so far. Tell us what you'd like to see at Onton in the comments below! Read the full piece: https://lnkd.in/gq6ATZNF