ONY

What is important to consider when building a brand in a developing field? How can you compete with market leaders? And what’s the secret to successful collaboration with agencies? These questions — and more — were discussed with Olga Babel, Marketing Development Partner at TrendTech. Scroll through the cards to find the answers, and check out the full case study on our website: https://clck.ru/3PQYxH

We designed the website and app for Podruzhka! https://lnkd.in/exFSzVBr Podruzhka is one of the most popular beauty brands in Russia, with a vast retail network and an active online audience. We developed a new website and mobile app design for them - modern, clear and bright, just like Podruzhka. The brand's digital platform now has a unified visual system: we thought through user scenarios, improved navigation and placed an emphasis on personalisation. To ensure that shopping for favourite cosmetics became even more convenient and enjoyable. We meticulously designed and documented over 1500 components. We prepared 1100+ layouts for the mobile app and 1600+ for the website, covering all possible scenarios and screen resolutions. Updates will appear gradually both on the website and in the mobile app. You can already see the full design in the case study on our website.

Branding and tagline for Cowry, P2P transfer platform. Cowry is a P2P transfer platform and a wallet for financial management. The focus of the service is a community of people: expats, digital nomads, travellers and anyone who wishes to move money without borders The shape of a circle is the basis of the visual brand language. The symbol has two meanings at once: it symbolises both a movement of digital coins and a community of people since the platform allows users to gather together to conduct large transactions. The brand's platform declares brightness and determination. The product team has bold plans - the company aims to create a full-fledged FinTech ecosystem. When searching for the description of the brand nature the platform has chosen the most interpretative message: Cowry is a natural environment for the money movement. The laconic tagline reflects this idea – Money Moving. To emphasise the idea of money movement we have used dynamic graphics. It is easily scalable: digital coins are flying from layout to layout, changing scale, quantity and behaviour. Product illustrations inherit the techniques of graphics - coloured shades and lack of explicit volume. We have chosen energetic red to proclaim company plans for leadership. Red is a traditional colour for the top players in the market. However, we have decided not to limit ourselves to one colour but to grab the whole spectrum. Such a palette can be associated with something tender, even a gummy bear. We have counterbalanced it with the ONY Byte font – brutal, with its character. Full case: https://lnkd.in/dSBSZJcZ