OBI Creative

Honoring trailblazers. Igniting futures. 🔥 OBI Creative was a proud sponsor of the Ignite the Flame Athletics Luncheon and an even prouder partner of the College of Saint Mary! Congratulations to the athletes on another successful year and to all honored at this year's event.

Gone are the days of just targeting by age and income — modern marketers (aka the best marketers 😉) go deeper. At OBI Creative, we build personas that go beyond demographics to uncover what truly drives your audience. Who are they? What do they care about? How do they behave? When you match your brand’s offerings to the right persona instead of throwing messages into the void, that’s when you’re cooking with gas! 🔥 If your marketing team isn’t giving you this level of insight, it’s time to ask why. 👀

Happy #SaySomethingNiceDay — but at OBI, we celebrate each other every day. 🎉 Our star cards are how we recognize the big wins, the quiet efforts and everything in between. Here's a peek at a few of our favorite shoutouts from this week! ⭐️

🚨 Don’t stop the marketing just because the deal is done. Retention is revenue. That post-sale experience? It’s where the real magic happens. 🪄 Because content that engages your current customers fuels the flywheel for repeat business, referrals and long-term loyalty. 💥 🧠 Remember: it costs way more to win a new customer than to keep one coming back. Start investing in that retention-based marketing now. #CustomerExperience #RetentionMarketing #ContentStrategy #InboundMarketing

🏕️ Camp OBI brought the team together for a day of friendly competition, s’mores, and bonding – minus the bug spray and bunk beds. Nothing builds team spirit like a little outdoor fun and a lot of bragging rights... #AgencyLife #TeamBonding

This summer, we’re welcoming Grayce Olsen to the team as a Social Media Intern! Grayce recently wrapped up her junior year at the University of Nebraska-Lincoln, where she’s majoring in Advertising and Public Relations. She earned a spot on the College of Journalism and Mass Communications Dean’s List and is bringing her creativity and drive to the team this summer. She’s most looking forward to learning the ins and outs of social media strategy, gaining hands-on experience in branding and soaking up as much knowledge as possible from the team around her. When she’s not crafting content or diving into strategy, you can find Grayce working out, cooking or taking her dogs for a walk. We’re so excited to have her in the office this summer!

Your personal brand is your reputation — and yes, it absolutely matters. 👀 From social media to real-life interactions, every touchpoint shapes how people perceive your value. Just like a company protects its brand with strategy and intention, you should be doing the same. Because your name is your brand. 🔥 #PersonalBrand #BrandStrategy #ReputationMatters

We're excited to share that our partnership with Goodwill Omaha is now streaming throughout the Omaha metro! Keep an eye out for interactive and traditional CTV spots on Hulu and Disney+.

The big agency "ta-da" moment? That’s old news. 🚫 Today’s clients want in — in the brainstorms, in the strategy, in the room. 🤝 At OBI, we’re embracing this shift because real-time collaboration drives faster, smarter and more meaningful work. 🧠⚡️ More heads, more heart, better ideas.

Hard hats, big ideas. 🚧 Asha and Sophie hit the road to visit our friends at RW Engineering & Surveying, Inc. and get a closer look at the incredible work they’re doing. As our partnership continues to grow, so does our admiration for their dedication to building strong communities. There’s nothing we love more than getting out from behind the screen and into the field with the clients we serve. Thanks for the warm welcome, RW team, we’re proud to stand alongside you (and your blueprints). 👷📐