OfferFit by Braze

📢 It’s official: Braze has completed the acquisition of OfferFit! As leaders in customer engagement, we’re always looking ahead. This strategic move brings together Braze’s powerful cross-channel capabilities with OfferFit’s cutting-edge AI decisioning—so brands can personalize every experience with even more intelligence and precision. The future of 1:1 marketing just got even smarter. Welcome to the team, OfferFit! https://lnkd.in/gnm7gCFS OfferFit by Braze #Braze #OfferFit #CustomerEngagement #AI #Personalization #Acquisition #FutureOfMarketing

Retail marketers are in their "era of less" as budgets keep shrinking while expectations keep rising. Now with consumers rethinking their budget in light of current events, many marketers will need to build optimized discounting strategies while staying within limited budgets. How? By reframing their strategy to maximize ROI, understanding what data scientists call the constrained optimization problem, and leveraging 1:1 discounting to find the lowest incentive for every customer to convert. It may sound confusing, but it's not. AI decisioning helps marketers find not just the best offer for each customer, but the best set of offers across all customers—balancing personalization with the bigger budget picture. Want to know how? Check out the OfferFit blog today! https://lnkd.in/eqa2hyGW

💡 Just wrapped: an insightful session on how AI Decisioning is reshaping the future of marketing. At Braze City x City London, George Khachatryan, Co-Founder & CEO of OfferFit, took us through the evolution of machine learning, its connection to AI, and how brands can now turn complex data into smarter, faster decisions. The message was clear: AI Decisioning isn’t just a tech upgrade—it’s a marketing game-changer. #BrazeCityxCity #BrazeLive #AIinMarketing #CustomerEngagement #MarketingStrategy #Martech #OfferFit #DecisionIntelligence #MachineLearning #LondonEvents

NYC marketers! Heading to Grow with Braze on Wednesday, May 21? Stop by our demo station to see how AI decisioning is transforming 1:1 personalization across the customer lifecycle. Or find us at the networking hours to learn more about OfferFit! The event is currently sold out but check the comments for a link to the waitlist. We'll see you there!

Discounts drive sales. But nothing’s that simple, is it? Marketers have to justify potential revenue losses while still maximizing conversions and customer lifetime value. Traditional, rules-based approaches to discounting can lead to ineffective campaigns that either blow the budget or leave money on the table. And personalized discounting strategies that doesn’t consider budget limitations can quickly sink a campaign’s ROI. In our newest white paper, Michael Eldridge, VP of AI Deployment, tackles the constrained optimization problem marketers face when tasked with driving promotional revenue while staying within a their budget. He writes about how AI decisioning, “can help marketers optimize promotional spend by targeting discounts to the right customer with the right message while balancing the budget overall.” Discover strategies you can use to optimize every discount and stretch your marketing budgets further. Download the white paper to learn how! https://lnkd.in/eT75rkU6

Are you heading to Braze City x City London? Join OfferFit CEO George Khachatryan at 2:15pm on 20 May for a breakout session on how AI decisioning is changing customer engagement! Also, stop by our booth in Alloy's Alley to learn more about how AI is transforming marketing.

Thanks to MediaPost for welcoming me to the Email Insider Summit stage a few weeks ago to give a rapid fire overview of the types of Machine Learning and how OfferFit's AI Decisioning is changing the game.

We’re achieving greater than 90% efficiency in reactivating subscribers on Kayo Sports with the platform’s ‘Customer Cortex’ AI driven capability which analyses individual viewer data and global sports schedules to deliver hyper-personalised experiences.   In an exclusive interview with Mi3Australia, Executive Director of Customer and Revenue, Anthony O'Byrne explains how the capability has transformed the way we engage with our customers.   “All of our business decision-making, our budgeting and forecasting and tracking, now happens at a one-to-one level. So if you were a seasonal customer... we might know that you're most likely to reactivate at the start of the footy season in March, and then we have a percentage likelihood that you're going to leave in October."   The Customer Cortex was developed by Foxtel Group's in-house tech and product teams, alongside technology partners OfferFit and Braze. Congratulations to all those involved in changing the game through this initiative, including Anthony O'Byrne, Anja Starun, James Hughes, Gemma Holt, Angus Pfahl, Christina Yau, and Chinmay Pathak.   Find out more: https://lnkd.in/gcBRgSS5   #AIinMedia #StreamingInnovation #CustomerIntelligence #Personalisation #MarTech #KayoSports #Binge #FoxtelGroup

Heading to Customer Relationship Management Conference (CRMC) in June? Come join OfferFit in the Normandie Lounge throughout the event where we'll be discussing 1:1 personalization at scale! Check out our schedule or book a private meet-up today. https://lnkd.in/gqu7MD7D