Navigating the AI Search Era: A Game-Changer for Brand Visibility! Ogilvy Australia's new "Generative Impact" tool is helping brands redefine visibility in the AI search era, where optimising for technical discoverability and cultivating earned reputation are key to thriving. Learn how we're transforming challenges into opportunities in the full B&T article: https://lnkd.in/gkZvarUp #AISearch #BrandVisibility #OgilvyAustralia #GenerativeAI #MarketingStrategy #DigitalMarketing #FutureOfSearch
Ogilvy Australia
Advertising Services
Sydney, New South Wales(NSW) 32,604 followers
We inspire brands and people to impact the world.
About us
Ogilvy is an award-winning creative company that inspires brands and people to impact the world. We’ve been harnessing the intersection of talent and capabilities to create iconic, culture-changing, value-driving ideas that drive impact for clients, since David Ogilvy founded the company in 1948. Ogilvy’s innovative business model centres on 5 core disciplines – Advertising, Public Relations, Experience, Consulting, and Health. These capabilities are all housed under the Ogilvy name, enabling teams to deliver seamless intersection and best-in-class expertise to bring clients the best solutions for growth.
- Website
-
http://ogilvy.com.au/
External link for Ogilvy Australia
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Sydney, New South Wales(NSW)
- Type
- Public Company
- Founded
- 1977
- Specialties
- Advertising, Performance Media, B2B, Multicultural Marketing, Loyalty, Strategy, Data, Business Consulting, Digital, Social, Behavioural Science, Shopper, Products and Ventures, and Production
Locations
-
Primary
Get directions
30 Hickson Road
Millers Point
Sydney, New South Wales(NSW) 2000, AU
-
Get directions
380 St Kilda Road
Melbourne, VIC 3004, AU
-
Get directions
161 Robertson Street
Fortitude Valley
Brisbane, QLD 4006, AU
Employees at Ogilvy Australia
Updates
-
Fascinating insights from Fran Clayton in The Australian's Growth Agenda! Her article, 'Size matters in new marketing debate,' challenges conventional thinking and explores what truly drives impact in today's marketing world. Don't miss it! #MarketingStrategy #BrandGrowth #AdvertisingInsights https://lnkd.in/gXddmKjb
-
We're thrilled to unveil our latest work for Storage King: the "Stuff It. Live More." campaign! 📦✨ Featuring the wonderfully relatable Bev and Barry, our creative approach uses humour to connect with audiences and inspire them to live a life unconstrained by their belongings. We're encouraging everyone to declutter, make space, and chase their dreams – whether it's travel, a new hobby, or just more room to breathe. #OgilvyAustralia #StorageKing #StuffItLiveMore #Advertising #CreativeCampaign #Marketing #LiveMore https://lnkd.in/gA_ts4_h
-
Feeling incredibly proud today! 🎉 Our team, alongside our fantastic Department of Health, Disability and Ageing clients, has just picked up two Bronze Australian Effie Awards for the 'Beforeplay' campaign! These awards celebrate not just creativity, but real, measurable impact – something we strive for every day. A huge shout-out to everyone who poured their talent and dedication into this project. Your hard work truly shines! Thank you for trusting us to deliver such an important message. #EffieAwards #BronzeEffie #Beforeplay #FederalGovernment #CampaignSuccess #TeamWork #ClientLove
-
-
We are thrilled to announce Kirsty Muddle as our new CEO for Ogilvy Network ANZ! A highly respected creative industry leader, Kirsty brings a robust understanding of media, deep expertise in data and tech, and a passion for creativity that will further accelerate our momentum across all capabilities, from advertising to health. Kirsty joins us from Dentsu, bringing over 25 years of diverse experience. She will start in early 2026, building on our recent successes, including being named Network of the Year at the 2025 APAC Effie Awards. We're incredibly excited for this next chapter and invite everyone to join us in giving Kirsty a huge Ogilvy welcome! #OgilvyANZ #NewLeadership #CreativeIndustry #Marketing #Advertising #ANZ #KirstyMuddle #Welcome https://lnkd.in/gRwychru
-
Wow, time flies... #shareacoke #TCCC #OgilvyAustraia https://lnkd.in/eys-Gtcq
#TBT: 2012 Title: Share a Coke Client: The Coca-Cola Company Team: Ogilvy Australia See more client work here: https://lnkd.in/gGCrnHbX
-
Exciting news! 📢 We’re excited to share that Specsavers has appointed Ogilvy PR ANZ as its earned communications agency of record across Australia and New Zealand, following a competitive pitch! Our team will lead integrated earned-first campaigns to further strengthen Specsavers’ brand presence and connection in both markets — celebrating better sight and hearing for all. 👓🔊 A huge congratulations to everyone involved in this win, and a warm welcome to our new partners at Specsavers! 👏 More via LBBonline - Little Black Book: https://lnkd.in/gJkDCdjB #NewClient #TeamOgilvy #OgilvyPR #ConsumerPR #Specsavers
-
Great night for Ogilvy, our clients and agency partners. Special shout out to our KFC and Department of Health clients and partners for picking up: A GOLD and BRONZE Effie - “A Masterclass in Government Sex Talks” -Department of Health and Aged Care A SILVER and BRONZE Effie - "KFC Flying High in a Frugal World" - KFC Australia. #TeamOgilvy #Ogilvy Australia #KFC
🏆 SEVEN IN A ROW! 🏆 We’re proud to be named Agency Network of the Year at the 2025 APAC Effie Awards — marking our 7th consecutive victory! This year, our teams earned 24 Effies across the region, including 7 Golds, 5 Silvers, and 12 Bronzes — proving once again that #BorderlessCreativity delivers impactful results. Special congratulations to our clients and teams on these standout recognitions: 🌟 Agency of the Year: Ogilvy Mumbai 🌟 Brand of the Year: St. Jude ChildCare Centres 🌟 Marketer of the Year: St. Jude ChildCare Centres A huge thank you to our clients and teams for making this possible.👏 See the full list of winners: https://lnkd.in/erAT_7GX Discover the strategies behind these winning campaigns in our 2025 Ogilvy APAC Book of Growth: https://lnkd.in/gsyKz7En #TeamOgilvy Ogilvy Australia Ogilvy China 奥美中国 Ogilvy Singapore Ogilvy Vietnam #OgilvyIndia Ogilvy Sri Lanka #OgilvyThailand
-
-
Chief Executive Officer | PRovoke Innovator 25 2023 Asia Pacific | Non-Executive Director | Author | Futurist
Ogilvy ANZ launches Generative Impact, a new offer that optimises brands for discoverability in the AI search era. In partnership with AI optimisation platform Semrush, Generative Impact is an offer that helps brands stay visible, building trust in AI‑driven search. As zero‑click searches rise and AI tools transform how people find information, appearing in AI answer engines is now critical to reputation, discovery, and ultimately sales. Blending Ogilvy’s expertise in earned media, content production and digital strategy – with the focus on structured data and AI‑friendly content hierarchies – Generative Impact is designed to maximise share of model within the major generative AI platforms. The future of brand communication is here. Get in touch to see how your brand ranks in AI answer engines. #GenerativeImpact #Ogilvy #OgilvyPR #OgilvyOne #AI #EarnedMedia #LLM
-
-
Ogilvy Australia reposted this
Every marketer in APAC is asking the same question: Where will growth come from in 2026? 🤔 To answer this, we’re excited to share the 2025 Ogilvy APAC Book of Growth—a collection of insights and learnings from award-winning campaigns that tackle the biggest challenges marketers face today. This year, we’re not just celebrating those campaigns. We’ve identified six growth levers that can supercharge brands in 2026, and over the coming days, we’ll dive deeper into each one. Stay tuned! 🚀 📥 Download the Book now and discover why creative effectiveness continues to be the most powerful catalyst for growth: https://lnkd.in/gsyKz7En #BorderlessCreativity #BookOfGrowth #CreativeEffectiveness #APACMarketing
-