The work of staying healthy happens long before a doctor’s visit. Health is built in the everyday choices that shape how we sleep, move, and recover. Oura's 2025 health report, "Advancing Human Health With Oura," highlights how our science, research, and partnerships are connecting daily life with healthcare. With more than 150 research collaborations and new payer partnerships, we’re helping people and providers make more informed decisions about health. Read the full report to see how we’re expanding access and impact across both personal and clinical care: https://lnkd.in/dJcAgTbf
ŌURA
Wellness and Fitness Services
San Francisco, California 192,154 followers
Give your body a voice.
About us
Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health. The Oura Ring and Oura App provide daily insights into sleep, activity, stress, recovery and much more. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped millions of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey. JOIN THE OURA TEAM We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience. We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We are uncompromising in delivering value to our members and our partners across the globe.. Ouraring Inc. is headquartered in San Francisco, CA
- Website
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      https://ouraring.com/how-it-works
      
    
  
                  External link for ŌURA 
- Industry
- Wellness and Fitness Services
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Consumer electronics, Health technology, Wearable technology, Sleep monitoring, and Software development
Locations
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                    Primary
                  
                Get directionsSan Francisco, California 94133, US 
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                Get directionsElektroniikkatie 10 Oulu, Northern Ostrobothnia 90590, FI 
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                Get directionsKaisaniemenkatu 4A, 8. krs. Helsinki, Helsinki 00100, FI 
Employees at ŌURA
Updates
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    Today, we’re announcing new ways to help Oura Members better understand their bodies and take action for long-term wellbeing. What’s new in the coming weeks: - Cumulative Stress: A first-of-its-kind metric that shows how daily pressures add up over time. By combining Daytime Stress, Resilience, and recovery data, Members can see how their bodies adapt and recover — not just moment by moment, but across weeks. - Cycle Insights improvement: Expanding from a one month to 12-month view of period and fertile window predictions. Members now receive personalized insights from a single night of sleep. - Blood Pressure Profile study in Oura Labs: An IRB-approved investigational study to help identify early signs of hypertension. ŌURA will use this study to refine and validate a future feature for submission to the FDA for clearance. - Redesigned Oura App: We’re making it easier than ever for Members to navigate their data, discover insights, and act on them. The updated experience helps Members stay connected to their wellbeing day to day. These updates build on years of research and product development at Oura, translating complex physiological signals into clear, meaningful insights that make it easier for people to take action. Our goal is simple: to help people live better, longer—one informed choice at a time. Learn more: https://lnkd.in/gwNZNCKK #WithOura 
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    HRV and resting heart rate are two of the most important metrics for understanding recovery, stress, and overall health. According to a recent Men's Journal analysis of wearables, Oura Ring 4 had the closest alignment with ECG benchmarks for both HRV and resting heart rate. A 2025 peer-reviewed validation also showed that Oura devices achieved the top accuracy for HRV (CCC = 0.99) across tested consumer wearables. At Oura, we care about trustworthy insights, not vanity metrics. That’s why: - Oura calculates nighttime HRV by sampling every five minutes and averaging all valid segments, providing a more detailed view than a single snapshot. - The HRV you see in the morning is the mean of all valid nighttime samples, so it reflects your physiology across the entire sleep period. - Validation studies show that Oura’s nightly HR and HRV measurements have low bias and strong correlation with ECG reference data, especially when averaged across the full night. When you rely on your health data, reliability matters. We remain committed to advancing scientific excellence and accuracy so our members can make confident, informed decisions about their health every day. Read more at: https://lnkd.in/geYy8R59 
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    🎉 Big news: Oura has raised over $900M in Series E funding, led by Fidelity Investments Management & Research Company, bringing our valuation to approximately $11B. This milestone reflects the incredible trust of our members, the strength of our team, and the growing global movement toward proactive health. With this investment, we are accelerating innovation across AI, hardware, and health insights to empower millions more to live healthier and longer. Here’s to the next chapter of proactive health. Learn more at: https://lnkd.in/gPMZh3de #WithOura 
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    We're honored to be included in TIME's Best Inventions in the Wearable Technology category! Thank you to TIME for recognizing Oura alongside incredible innovations that are shaping a better, healthier future. Check out the full list here: https://lnkd.in/gjaB3q_7 
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    We’re proud to announce a landmark moment for ŌURA: the debut of our first-ever concept store at Harrods, the world’s most iconic luxury department store. Starting today, visitors to Harrods in Knightsbridge can explore Oura Ring 4 and Oura Ring 4 Ceramic in person, guided by dedicated ŌURA specialists. Guests will be able to learn about the technology, find their size, try on styles, and purchase directly in this new retail space. This collaboration brings ŌURA into the heart of luxury retail, making it easier than ever to experience our innovations firsthand. Special thanks to our agency partners at OUTFORM for helping bring this premium experience to life. 
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    Big news: The ŌURA experience is expanding with beautiful new hardware and meaningful new features. From refined design to smarter charging to deeper health insights, we’re making it easier than ever to connect with your health and wellness. - Oura Ring 4 Ceramic: Crafted in high-performance zirconia ceramic, the Ceramic Collection blends science-backed health insights with refined elegance and everyday comfort. The new collection is lightweight, durable, and beautiful – with inherent color that will never fade. Oura Members can now switch among multiple Oura Ring 4 devices under a single membership. - Oura Ring 4 Charging Case: Never miss another Sleep Score. With up to five full charges from a single case, you can go weeks without plugging in. Splash and dust resistant, sized to slip into your pocket or purse — it’s a second home for your Oura Ring 4 or Oura Ring 4 Ceramic. - Health Panels: See the full picture of your health. With 50 biomarkers tested across cardiovascular and metabolic health, you can schedule blood work directly from the Oura App. Supported by Quest Diagnostics with approximately 2,000 locations across the U.S., view results side by side with your Oura data, detect issues early, know what's in range, and start meaningful conversations with your Oura Advisor. Together, these innovations reflect our commitment to delivering beautiful design and science-backed insights that fit seamlessly into everyday life. Here's to smarter (and more beautiful) tools, deeper understanding, and a stronger connection to your health. Read more about Oura Ring 4 Ceramic: https://lnkd.in/gxng7jwV Read more about Health Panels: https://lnkd.in/gbAPVJdu #WithOura 
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    We're excited to announce our new integration with Amazon Alexa+, available early next year. If you choose to connect your Oura Account with Alexa+, your Oura data comes to life in your daily environment, turning wellness guidance into timely, effortless nudges delivered when and where you need them. - Your health insights, everywhere: Oura translates your body’s signals into clear guidance — and now Alexa brings those insights into your daily routines. - Timely nudges that matter: Whether it’s time to wind down, go to bed, or move your body, Alexa surfaces Oura’s guidance at the right moment so you can act with confidence. - Effortless integration: No extra steps needed. Just ask Alexa, or let Alexa proactively remind you, and Oura’s insights fit seamlessly into your life. - Peace of mind, every day: With Oura’s trusted health data and Alexa’s presence by your side, you have a partner that keeps you supported and on track. - Meal logging made simple: Tell Alexa to add a meal directly into Oura — making it effortless to keep your day complete and accurate without breaking your flow. - Your health data stays protected: Customers who choose to connect their Oura account with Alexa+ have full control over when and how they want to use the integration. You can unlink your account at any time, deleting your Oura health data. This represents another step forward in making personalized health insights more accessible and actionable. We'll share more details soon. Stay tuned: https://lnkd.in/gW6MKidy 
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    Many companies talk about being people-first...but it’s not enough to just say it, you have to show it.” – Glenn Zujew, Chief People Officer, Klick Health At Klick Health, that belief drives action. By bringing Oura into the workplace, they’ve empowered employees with tools for health, resilience, and belonging. Their experience offers a clear example of what people-first looks like in practice. Learn more about bringing Oura to your workplace: https://lnkd.in/gBzYzeaW