We’re proud to share that Lazada Southeast Asia’s in-house legal team has been recognised as “Most Innovative In-house Team of the Year” at the The Legal 500 Southeast Asia Awards 2026, held in Singapore. Organised by The Legal 500, the awards honour outstanding law firms and in-house teams across the region, recognising excellence, innovation, and impact in an increasingly complex business and regulatory landscape. This recognition is a testament to our legal team’s forward-thinking approach and how the team leverages innovation to support business growth, navigate evolving regulations, enabling our teams across Southeast Asia to move with speed and confidence. A big congratulations to the team for this well-deserved achievement! #lazada #legal #thelegal500 #southeastasia
Lazada
Software Development
Singapore, Singapore 1,294,365 followers
Accelerating Southeast Asia progress through commerce and technology
About us
About Lazada Group Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.
- Website
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https://group.lazada.com/
External link for Lazada
- Industry
- Software Development
- Company size
- 5,001-10,000 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Internet, Retail, eCommerce, Warehousing & Distribution, online Payments, Fashion, Consumer Electronics, mCommerce, Online Retail, and Consumer Goods
Locations
Employees at Lazada
Updates
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The Lazada Birthday Sale 2026 reflects how consumer expectations across Southeast Asia are evolving—towards greater trust, stronger brand affinity, and more informed purchasing decisions. Key indicators from our campaign this year highlight this shift: ✨ LazMall accounted for 60% of total GMV, with 6× growth during the campaign 🚀 The top 100 LazMall sellers recorded 8× GMV uplift, led by standout categories such as Sports & Outdoors (97×) and Innerwear & Sleepwear (52×) 🌏 Global brand participation accelerated, delivering a 2.5× increase in orders 🤖 Our AI features are helping shoppers make smarter, more informed decisions, contributing to an AI‑guided GMV of nearly US$3 million during the campaign. At Lazada, we are seeing this shift take shape through how we continue to invest in AI across the shopping journey. From discovery to conversion, these capabilities are helping users navigate choices with greater confidence, while enabling brands to engage more meaningfully at scale. This is where Lazada’s brand-led strategy continues to come through, anchored by a strong LazMall ecosystem that brings together trusted brands and more intentional shoppers. As expectations evolve, we remain focused on building a high-trust, quality-first platform that supports sustainable growth for both consumers and sellers. #Lazada #LazMall #eCommerce #DigitalEconomy
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We have partnered with Michelin to redefine how customers across Southeast Asia discover and purchase tyres online. Building on Michelin’s existing #LazMall flagship store in Thailand which today offers motorcycle and bicycle products, the partnership will expand in Q1 2026 to include both passenger car and motorcycle tyres, before scaling across the region. By combining Michelin’s leadership in mobility and safety with Lazada’s technology, logistics and regional capabilities, we aim to deliver a seamless and trusted tyre‑buying journey for all motorists For Michelin’s authorised distributors and partners, the partnership also unlocks new opportunities to reach Lazada’s millions of active users while benefiting from an established eCommerce ecosystem. As high-consideration, complex and premium product categories increasingly move online, LazMall serves as a trusted platform to provide consumers with greater confidence in their online shopping. This partnership with Michelin reflects how Lazada is pushing the boundaries of eCommerce by bridging more offline to online shopping opportunities for brands and shoppers. https://lnkd.in/gAk8tYzg #Lazada #Michelin #Partnerships #eCommerce #Mobility
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We are excited to launch RedMart Now, a new grocery service in Singapore, that delivers in as fast as 30 minutes. Powered by Lazada, RedMart is an online grocery platform in Singapore, with a diverse range of assortment from over 40 countries. With the launch of RedMart Now, together with RedMart's existing scheduled delivery options, RedMart will now cater to both shoppers' planned and unplanned grocery needs. This is a natural extension of Lazada's grocery ambition: to serve every grocery mission, whether it's urgent or planned, big or small. For brands and partners, RedMart Now unlocks a new consumption moment, one built on speed, availability, and reliability, backed by Lazada's logistics and grocery expertise. We're excited to keep building the future of grocery commerce in Southeast Asia. #Singapore #Lazada #RedMart https://lnkd.in/g-cr7Fnn
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We were honored to host hundreds of our valued partners at the Grand Hyatt Singapore for the #LazMall Brand Gala 2025, a night dedicated to celebrating the partnerships that have shaped another year of success and innovation across #LazMall. As our Group President Iris Wei shared, Lazada is the engine powering Southeast Asia's eCommerce growth and we remain committed to fueling this momentum through next-generation AI tools, upgraded logistics, and a relentless focus on delivering results for our partners. Thank you to every brand partner who joined us and congratulations to the winners of the awards! #lazmallbrandgala #lazmall #lazada
I had the privilege of speaking with hundreds of brand partners who define the heart of Lazada’s ecosystem at last week’s LazMall Brand Gala. At Lazada, we’ve been building a platform designed for brands: quality-driven, AI-powered, and anchored in long- term growth. This year, we are introducing upgrades that make it even easier for brands to connect with high-intent consumers, elevate their presence, and scale with confidence. A refreshed #LazMall experience, enhanced store and product pages, and new authenticity and AI optimization tools now help brands win visibility and convert demand more efficiently. We’ve also strengthened the fundamentals that matter most to consumers. With enhanced customer service, precision logistics, Priority Delivery, and a more rewarding membership ecosystem, brands can rely on Lazada as a trusted environment that delivers consistently premium experiences. What excites me most is how #AI is transforming brand operations, from trend discovery and product selection to diagnostics, multilingual content generation, and customer interaction. These advancements reduce guesswork, lower costs, and help brands grow smarter and faster. Lazada has always been and will continue to be committed to connecting brands and consumers, and to serving quality-driven customers. Thank you to all our partners for your continued trust and collaboration with us. The next stage of brand-led growth is here, let’s build it together! #eCommerce #LazMallBrandGala2025 #Lazada
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Southeast Asia’s eCommerce is entering its authenticity era: a new Cube Asia study, commissioned by Lazada, shows authenticity-driven eCommerce has surged from 12% in 2020 to 30% in 2025, and is on track to hit 55%, a US$150B opportunity by 2030. Consumers are clear about what they want: > 9 in 10 are active Mall shoppers > 9 in 10 are willing to pay more for branded goods in trusted Mall environments like LazMall This is exactly where Lazada’s brand-led strategy and our 170,000-strong LazMall brand ecosystem shine: giving shoppers authentic products they trust, and brands a powerful engine for growth. The next chapter of commerce will be driven by: > Wider quality assortment > Omnichannel integration > AI as a copilot for quality-focused shoppers Authenticity is now a core expectation in Southeast Asia, and Lazada is ready to lead this high-trust, quality-first future. https://lnkd.in/gt6ATmmF
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To power a smarter shopping and selling experience this 11.11, we are introducing 5 AI Agents to support shopping, refunds, logistics, listing and marketing needs. This marks a major step in Lazada's #AI transformation initiatives, and reflects our committment to enhance efficiency, personalisation and transparency across the #eCommerce journey. Quoting our CTO, Howard Wang, "We’re moving from using AI as a support tool to empowering it as a co-pilot that understands, analyses, and acts in real time. By integrating intelligent agents across our ecosystem, we’re making this 11.11 not just bigger, but smarter, where shoppers enjoy greater convenience and savings, and sellers benefit from sharper insights and efficiency. This marks a pivotal step toward a new era of agentic commerce in Southeast Asia.”
Over the past year, we’ve been on an incredible journey at Lazada, where we have advanced from using #AI as a support tool to empowering it as a true co-pilot that understands, analyses, and acts in real time. This 11.11, we’re taking our vision further with 5 AI agents working across our ecosystem, from AI Lazzie, our personal shopping assistant, to Refund and Logistics Agents that streamline after-sales support, Product Listing Agent that helps sellers create richer, more searchable content, and Sponsored Max, our AI-powered marketing engine. Together, we are making this 11.11 not just bigger, but smarter, while giving shoppers greater convenience and savings, and helping sellers gain sharper insights and efficiency. I believe this marks a pivotal step toward a new era of Agentic Commerce in Southeast Asia, one where AI doesn’t just assist, but actively drives discovery, decision-making, and trust across the entire #eCommerce journey. It’s exciting to see how far we’ve come and how much smarter shopping and selling will become from here. Read more here: https://lnkd.in/eR3fjtKk
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On 28 September, YB Datuk Fahmi Fadzil, Minister of Communications, joined the community at PAWE Lembah Pantai for the Kempen Warga Emas Digital Bersama Lazada. Together with MCMC and PDRM, Lazada Malaysia joined the Minister, to help senior citizens PAWE Lembah Pantai, build their digital knowledge - from shopping safely online to spotting scams - empowering them to stay confident and secure in today's digital world. This meaningful effort reflects Lazada's commitment to driving digital inclusion and uplifting local communities.
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#Lazada Singapore had the pleasure of hosting Immigration & Checkpoints Authority (ICA) Deputy Commander (Planning & Learning Design) DAC Ong Hui Chin and the ICA Command & Staff Course. The session focused on AI Empowerment in Lazada – how we nurture a culture of innovation and adaptability, and leverage data-driven insights to guide better decision-making. 🚀 We also shared how RedMart scales its operations through automation, while also balancing growth with sustainability. It was inspiring to see the participants’ strong engagement, thoughtful questions, and curiosity throughout the discussion. We hope the insights exchanged will spark new ideas and applications as they bring these learnings back to their roles in safeguarding Singapore’s borders. We are grateful for this meaningful exchange, and look forward to more opportunities to learn and grow together! 💡
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We are proud to have partnered with POP MART to support the Pop Toy Show in Singapore, further strengthening Lazada's commitment to connecting collectors with leading content creators across the region. To mark this occasion, Lazada launched POP MART's inaugural regional Super Brand Day, featuring the debut of new IP series such as Twinkle Twinkle and SKULLPANDA, alongside timed releases of highly sought-after collections like The Monsters and Crybaby. Learn more: https://lnkd.in/g8-cxgzQ