Lazada

Expanding a brand into a digital ecosystem requires bridging physical communities with online convenience. ASICS proved that eCommerce marketplaces are not a threat to brand equity, but a massive expansion of reach. Here's how the Andros and the brand pushed that: Hybrid Activations: Integrating online convenience with real-world running events proves that digital and offline channels are symbiotic, not siloed. Data-Driven Community Building: Utilizing platform analytics uncovered an unexpected surge in women's performance gear, allowing ASICS to identify micro-communities and convert them into connected brand members. Strategic Discovery: Leveraging platform promotional tools creates targeted urgency, turning slow-moving inventory into bestsellers by engaging consumers actively searching for adjacent products. Lazada #B2BMarketing #eCommerceStrategy #LazMall

Is your eCommerce strategy purely transactional, or is it also a discovery channel for your brand? The Estée Lauder Companies Inc. proved that premium brand equity does not necessarily dilute on an eCommerce marketplace. By partnering a premium platform like LazMall, they successfully translated physical luxury into a scalable digital strategy. Cheryl Joannides and Cecile Courbon highlight exactly what worked for Estée Lauder Companies in this partnership: Beyond Transactions: High-traffic Mega Days are leveraged as strategic acquisition events to introduce loyalists to new product categories, not just short-term sales drivers. Digital Beauty Advisors: Mimicking in-store consultations through rich product descriptions and visuals ensures consistent prestige branding. AI Personalization: Artificial intelligence is deployed as a core enabler to tailor the customer journey across the entire platform. How are you integrating brand discovery into your digital sales channels? Lazada #B2BMarketing #eCommerceStrategy #LazMall

Transitioning complex consumer tech into a household staple requires an eCommerce storefront built on education, not just transactions. Chris Ma from (ECOVACS ROBOTICS) shared how entering the Southeast Asian market online with LazMall meant being able to successfully translate a high-barrier product into an accessible digital strategy through: Trust Over Price: LazMall serves as a structural brand endorsement. The platform's high-quality delivery and after-sales service proves that brand trust, and not deep discounting, drives long-term loyalty. Direct Feedback Loops: One-on-one customer service interactions act as real-time focus groups, directly informing regional product planning and localized marketing campaigns. Consumer Education Hubs: Listing pages are utilized as rich educational touchpoints rather than basic catalogs, allowing a new market to immediately grasp the real-world value. Lazada #B2BMarketing #eCommerceStrategy #LazMall

Creator-led commerce is transforming how Southeast Asia discovers and shops online, and Lazada is making that journey even more seamless! We’re excited to join Meta’s Facebook Affiliate Partnerships programme, enabling creators across Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines to tag Lazada products directly in Facebook content and earn commissions on completed purchases, with Instagram integration expected to follow. This creates value across the ecosystem: Creators can turn everyday content into earning opportunities. Brands and sellers gain a new channel for product discovery and conversion. Shoppers enjoy a simpler path from inspiration to purchase on Lazada. Together with our continued investment in LazAffiliate, this partnership brings us closer to making creator commerce more accessible, measurable and rewarding across Southeast Asia. How it works: For our Lazada affliates, simply enable Professional Mode, go to Monetisation > Affiliate Partnerships, connect your Lazada affiliate account, and start tagging Lazada products in your content. To learn more or join the LazAffiliate community, visit: ID: https://lnkd.in/gsnX_c6X MY: https://lnkd.in/gcHfhHXH PH: https://lnkd.in/gNvvvDpY SG: https://lnkd.in/gkqmzhED TH: https://lnkd.in/gvRcU-Fm VN: https://lnkd.in/g4qfsSxW #Lazada #LazAffiliate #CreatorCommerce #AffiliateMarketing

We’re proud to share that Lazada Southeast Asia’s in-house legal team has been recognised as “Most Innovative In-house Team of the Year” at the The Legal 500 Southeast Asia Awards 2026, held in Singapore. Organised by The Legal 500, the awards honour outstanding law firms and in-house teams across the region, recognising excellence, innovation, and impact in an increasingly complex business and regulatory landscape. This recognition is a testament to our legal team’s forward-thinking approach and how the team leverages innovation to support business growth, navigate evolving regulations, enabling our teams across Southeast Asia to move with speed and confidence. A big congratulations to the team for this well-deserved achievement! #lazada #legal #thelegal500 #southeastasia

The Lazada Birthday Sale 2026 reflects how consumer expectations across Southeast Asia are evolving—towards greater trust, stronger brand affinity, and more informed purchasing decisions. Key indicators from our campaign this year highlight this shift: ✨ LazMall accounted for 60% of total GMV, with 6× growth during the campaign 🚀 The top 100 LazMall sellers recorded 8× GMV uplift, led by standout categories such as Sports & Outdoors (97×) and Innerwear & Sleepwear (52×) 🌏 Global brand participation accelerated, delivering a 2.5× increase in orders 🤖 Our AI features are helping shoppers make smarter, more informed decisions, contributing to an AI‑guided GMV of nearly US$3 million during the campaign. At Lazada, we are seeing this shift take shape through how we continue to invest in AI across the shopping journey. From discovery to conversion, these capabilities are helping users navigate choices with greater confidence, while enabling brands to engage more meaningfully at scale. This is where Lazada’s brand-led strategy continues to come through, anchored by a strong LazMall ecosystem that brings together trusted brands and more intentional shoppers. As expectations evolve, we remain focused on building a high-trust, quality-first platform that supports sustainable growth for both consumers and sellers. #Lazada #LazMall #eCommerce #DigitalEconomy

We have partnered with Michelin to redefine how customers across Southeast Asia discover and purchase tyres online. Building on Michelin’s existing #LazMall flagship store in Thailand which today offers motorcycle and bicycle products, the partnership will expand in Q1 2026 to include both passenger car and motorcycle tyres, before scaling across the region. By combining Michelin’s leadership in mobility and safety with Lazada’s technology, logistics and regional capabilities, we aim to deliver a seamless and trusted tyre‑buying journey for all motorists For Michelin’s authorised distributors and partners, the partnership also unlocks new opportunities to reach Lazada’s millions of active users while benefiting from an established eCommerce ecosystem. As high-consideration, complex and premium product categories increasingly move online, LazMall serves as a trusted platform to provide consumers with greater confidence in their online shopping. This partnership with Michelin reflects how Lazada is pushing the boundaries of eCommerce by bridging more offline to online shopping opportunities for brands and shoppers. https://lnkd.in/gAk8tYzg #Lazada #Michelin #Partnerships #eCommerce #Mobility

We are excited to launch RedMart Now, a new grocery service in Singapore, that delivers in as fast as 30 minutes. Powered by Lazada, RedMart is an online grocery platform in Singapore, with a diverse range of assortment from over 40 countries. With the launch of RedMart Now, together with RedMart's existing scheduled delivery options, RedMart will now cater to both shoppers' planned and unplanned grocery needs. This is a natural extension of Lazada's grocery ambition: to serve every grocery mission, whether it's urgent or planned, big or small. For brands and partners, RedMart Now unlocks a new consumption moment, one built on speed, availability, and reliability, backed by Lazada's logistics and grocery expertise. We're excited to keep building the future of grocery commerce in Southeast Asia. #Singapore #Lazada #RedMart https://lnkd.in/g-cr7Fnn

We were honored to host hundreds of our valued partners at the Grand Hyatt Singapore for the #LazMall Brand Gala 2025, a night dedicated to celebrating the partnerships that have shaped another year of success and innovation across #LazMall. As our Group President Iris Wei shared, Lazada is the engine powering Southeast Asia's eCommerce growth and we remain committed to fueling this momentum through next-generation AI tools, upgraded logistics, and a relentless focus on delivering results for our partners. Thank you to every brand partner who joined us and congratulations to the winners of the awards! #lazmallbrandgala #lazmall #lazada

Southeast Asia’s eCommerce is entering its authenticity era: a new Cube Asia study, commissioned by Lazada, shows authenticity-driven eCommerce has surged from 12% in 2020 to 30% in 2025, and is on track to hit 55%,  a US$150B opportunity by 2030. Consumers are clear about what they want: > 9 in 10 are active Mall shoppers > 9 in 10 are willing to pay more for branded goods in trusted Mall environments like LazMall This is exactly where Lazada’s brand-led strategy and our 170,000-strong LazMall brand ecosystem shine: giving shoppers authentic products they trust, and brands a powerful engine for growth. The next chapter of commerce will be driven by: > Wider quality assortment > Omnichannel integration > AI as a copilot for quality-focused shoppers Authenticity is now a core expectation in Southeast Asia, and Lazada is ready to lead this high-trust, quality-first future. https://lnkd.in/gt6ATmmF