Landor

AI can generate infinite ideas. But only humans know which ones matter. In Advertising Week, Andrew Welch explores why humans remain the emotional alchemists of creativity – bringing clarity, nuance, and intent to where AI alone can’t go. Read the full story here: https://lnkd.in/eDwdEKYq #Landor #AdvertisingWeek #Experience #Design #Brand #Engagement #Culture

25 years. One name. A legacy of innovation. Accenture’s story began with one of the most ambitious naming challenges ever undertaken - led by Landor. Anthony Shore reflects in Fortune on the creative process and the precision behind a name that still leads the future. Read the story: https://lnkd.in/dQZyWVg6 #Landor #Branding #Naming #Creative #Experience

The best brands start with a story. In an exclusive Transform magazine interview, our Executive Creative Director Ryan F. and Managing Director Marina Ammirato share the stories behind the award-winning Lobos 1707 and New York Golf Club from concept to impact.   Click to hear how strategy, storytelling, and design came together to build brands that move people, and how we create environments for designers to thrive. See more: https://lnkd.in/dRtDzqJP #Landor #Transform #TransformAwards #Lobos1707 #NewYorkGolfClub #Branding #Rebrand #Design

One day changed everything.   Fifty years ago, Icelandic women led a movement that changed the course of history.   Today, we’re proud to continue our partnership with the Reykjavík Global Forum as they celebrate their legacy, and continue driving progress for women worldwide. #Landor #ReykjavikGlobalForum #Reykjavik #Leadership #WomeninLeadership #Reykjavik25 #GenderEquality

A campaign makes a moment. Experience makes a movement.   In AdForum, our Global Executive Creative Director Graham Sykes shares how brands can move beyond fleeting trends to create cultural impact that endures — by designing experiences people want to live, not just watch.   Read the full story here: https://lnkd.in/eCNVt3u5 #Landor #AdForum #Experience #Design #Brand #Engagement #Culture

Retail’s true currency? Enduring emotion.   Retail is being redefined by challenges no brand can ignore. How do you create a feeling that lasts?   Earlier this month, Landor's ECD Graham Sykes and Hamleys Global Chief Experience Officer Paul Porter discussed the power of brand experience at the FT Live Future of Retail Summit.   Hamleys of London shows that experience isn't what you build. It's what people feel, remember, and repeat.   Take a look at their takeaways for building retail legacies. #Landor #Hamleys #Experience #FinancialTimes #FTLive #FutureofRetail Financial Times

Apple TV subtracted the ‘+’.   But did they lose anything?   Our Global VP of Strategy & Innovation, Nick Cooper, sees it as a power move – one that helps Apple build even greater strength from its Masterbrand.   Read more in Business Insider: https://lnkd.in/eDhAp-dt #Landor #Consulting #Design #Experience #Apple #Rebrand

Looks delicious. Tastes iconic. How do you design packaging for Häagen-Dazs Shops’ newest innovation? You start with the experience – the ritual, the feeling. The cracking of the thick chocolate. The smooth melt of ice cream. The pause before the next bite. We captured that exact moment on pack. An ice cream stick shaped to echo the iconic Häagen-Dazs logo. A deep Bordeaux that wraps each pack in pure sophistication. Textures and taste cues so vivid, they make your mouth water before you’ve even opened it. That’s indulgence by design. Read more: https://lnkd.in/dAXmM4x4 #Landor #HaagenDazs #CPG #FMCG #Packaging #PackageDesign #Design #Branding

“The entire fuselage of the aircraft is a canvas for expression.”   In Business Traveller, Executive Creative Director Ryan F. breaks down the art and science of airline liveries & how every curve, colour, and contour carries a brand’s story through the sky.   See how design takes flight: https://lnkd.in/ebJwzQrQ #Landor #Consulting #Experience #Design #Branding #Aviation #Transportation #Airline

From A to G.   When Volkswagen Aktiengesellschaft became Volkswagen Group, it needed more than a new name. It needed a brand that could unite 12 marques, 680,000 employees, and one bold vision for the future of mobility. Together, we built an identity system as dynamic and forward-looking as the Group itself – one that moves with purpose, connects across cultures, and powers transformation.   🏆 Red Dot, iF Gold, Corporate Design Preis & Transform Awards Europe winner.   Take the scenic route. Read the full story: https://lnkd.in/eHXwpviq #Landor #VolkswagenGroup #Rebrand #Design #Experience