Level Agency

The world of search is full of ghosts this year. 👻 Is your SEO strategy a "treat" that delights AI, or a "trick" that's haunting your rankings? In 2025, outdated SEO tactics are truly spooky. We're separating the Treats (like AI Readability and Entity Mastery) from the Tricks (like unedited AI content and keyword stuffing) that belong in the SEO graveyard. Don't get ghosted by AI search this Halloween. Read the full guide to future-proof your content: https://lnkd.in/eJibKnyB #AISEO #HalloweenMarketing #DigitalMarketing

When you’ve spent two decades in every corner of education, from IT to strategy, you stop talking about “systems.” You start talking about people. That’s how Bill Nance leads. From the student experience. He’s seen what works, what breaks, and what’s worth rebuilding. From Delta Career Education to Ancora and now as CEO of StrataTech Education Group, he’s proving that real change begins with understanding the work before you try to lead it. In this episode of Good Enough Isn’t, Bill and Patrick Patterson talk about: → How waiting for certainty isn’t leadership, it’s reporting. → Why schools should own their brand instead of renting it from lead vendors. → How real equity starts with day-one readiness, every student equipped and supported from the start. → And why the best use of AI isn’t replacing people but helping them, from funding discovery to personalized learning. Because in education and in leadership, good enough isn’t. Listen to the full episode here: https://lnkd.in/gvZ8uYEh #Podcast #Leadership #HigherEducation #StudentExperience

Your TikTok Ads campaigns shouldn’t just be seen. They should drive leads that convert. As a badged TikTok Agency Partner, we’re plugged into tools, insights, and audience signals that transform TikTok from a brand channel into a performance channel. That means more qualified leads, more conversions, and more growth from every campaign. TikTok reaches more than 1 billion people every month, and 92% of users take action after watching a video. That scale and intent mean nothing if they don’t move the needle for your business. Our partnership helps you build campaigns that do. Here’s how: 🎨 Creative built for conversion. Content that earns attention fast and turns that attention into clicks, form fills, and leads. 🧠 Smarter audience targeting. Real platform signals help us reach the people most likely to convert, so every dollar works harder. 📈 Optimization that compounds. Campaigns improve in real time, increasing lead volume and quality while lowering cost per lead as they run. 🚀 Performance built in from day one. Best practices guide every decision and set your campaigns up to generate results that scale. This is about building campaigns that don’t stop at views. It’s about using the platform in ways that guide audiences from the first second of attention to the moment they become customers. See how we build lead-driving TikTok campaigns from the ground up: 👉 https://lnkd.in/eTYKMian

Financial services marketers: If improving lead quality without driving up costs is on your 2025 agenda, mark your calendar. On November 7 at 12:00 PM, Josh Muskin of Level Agency and Rebecca Simanek of Kiavi will take the stage at DMFS NY 2025 for an exclusive breakout session: Precision in a Broad Market: How First-Party Data Fueled Kiavi’s Paid Media Breakthrough They will share how they turned first-party data into predictive customer models that helped platforms like Google and Meta recognize high-value prospects earlier, driving growth with efficiency. We will also be on-site throughout the event and would love to connect. Stop by Booth #21 to meet the team and talk about how these strategies could apply to your marketing. Register using our code DMFSLEVEL20 for a reduced rate: https://lnkd.in/epfJN_ax #DMFSNY2025 Digital Marketing for Financial Services

We’re excited to share big news: Level has acquired BAM Strategy! Together, we’re uniting AI-driven performance media with enterprise-grade creative, CRM, and loyalty to help ambitious brands grow today and build durable customer relationships over time. Read more: https://lnkd.in/eWxzg5WT

Next week’s CECU Executive Summit will bring together leaders facing the same challenge: scaling enrollment in an increasingly competitive and complex market. Bill Buchanan and Patrick Van Gorder from Level Agency will be there connecting with higher ed decision-makers who are rethinking how to balance cost, quality, and growth. If you’re attending, come say hello. We’re always up for a conversation about what’s working, what’s changing, and what’s next for enrollment marketing. #HigherEducation #DigitalMarketing Career Education Colleges and Universities

Level Agency is now one of only 48 badged TikTok Marketing Partners in the U.S. That matters because TikTok isn’t just a space for brand awareness anymore. It’s one of the most powerful lead-generation platforms available. And now, brands working with Level have a direct line into how to make it perform. With this partnership, campaigns aren’t built on guesswork. They’re built with earlier access to new ad products. With direct input from TikTok’s creative experts. With deeper audience data that makes every dollar go further. That means creative designed around real audience behavior. Targeting that reaches people ready to convert. And optimization that improves campaigns while they run. TikTok reaches more than 1 billion people every month. And 92% of users take action after watching a video. With the right strategy, that attention turns into clicks, form fills, and customers. This partnership is about turning TikTok from a social channel into a performance channel that fills pipelines and fuels growth. Read the full announcement here: 👉 https://lnkd.in/e_vr5VEN TikTok #TikTok #LeadGeneration #TikTokAgencyPartner

We are excited to be sponsoring the Digital Marketing for Financial Services New York Summit this November in New York! Meet our team on-site as we connect with top marketing leaders from financial services brands across the US about driving customer acquisition in the age of AI. Plus, stop by our booth to grab a free AI Brand Visibility Audit. See how often AI tools mention your brand, where competitors win, and quick steps to improve. 🎟️ Planning to attend? Use our code DMFSLEVEL20 for a discounted registration rate: https://lnkd.in/egYt35DC #DMFSNY2025 Digital Marketing for Financial Services

Higher education leaders deserve clear data when making high-stakes decisions. We partnered with LeadSquared to publish the 2025 Higher Education Performance Benchmarks Report. It’s based on $100 million in media spend and 500,000 student inquiries from real campaigns across the past year. Inside, you’ll find: → Benchmarks from top-performing institutions → Channel performance data to guide spend decisions → Program and degree-level metrics across major areas of study → Seasonal patterns to help plan media and nurturing → Platform-level insights from campaigns in market now If your team is reviewing results, setting goals, or planning for next year, this report can help. Click here to download the full benchmarks report: https://lnkd.in/eETdtt57

We were honored to be recognized by Thomas Kurian, CEO of Google Cloud, during the launch of Gemini Enterprise. Our early adoption of this technology is just the beginning; we are committed to working with the Google Cloud team to scale its capabilities and unlock massive opportunities for our clients. #GeminiEnterprise #GeminiAtWork