Little Big Brands

A little break from branding (we call it pumpkin therapy) 🧡🎃

Dear Brothers and Sisters (IYKYK) - shoutout to #Shingy for setting the cosmic vibe on Day 1 of Advertising Week NY. AWNY reminded us why we love this industry: it attracts true characters, rewards curiosity, and challenges both the head and the heart. Here’s what’s going to stick: • Culture is moving at light speed. Every brand wants to catch the wave, but if there’s no tie to your truth, you’re just bobbing around in the water. • Success isn’t always a measurable metric. When the work hits just right, it’s a little bit math and little bit magic. Thanks Nicole Weltman #tacobell • Authenticity may be overplayed as a word, but it’s still the anchor, particularly when heritage brands reintroduce themselves to new generations Alison Hiatt #VeraBradley. • Speaking of buzz words, how about “digiceuticals”, “metaceuticals” and “demotainment”? Try saying those 3x fast! • The CMO role is evolving faster than any other in the C-suite. Reinvention is the job. Nick Tran The best agency partners stay knowing and nimble. • The creator economy isn’t just about influencers with followings - it’s about trust. Audiences want voices they believe. • AI has and will continue to change the game, but it’s meaningless without... us. Thanks Deepak Chopra MD (official) for reminding us that humanity must live at the center of all we do. #Takeadeepbreath #seekthejoy LBB leaves AWNY inspired, challenged, and reminded that the best work calls on curiosity, courage and community Samantha Avivi #Bayer. #AWNY #AdvertisingWeek #BrandStrategy #MarketingLeadership #Culture #Creativity #CMO

Modern parenting is messy, magical, and beautifully contradictory. And yet, 41% of parents say they’ve never truly felt seen by a brand. In our latest piece, Taryn Tavella explores how baby care and parenting brands can show up with empathy 💛, embrace both the magic and the mess, and create real connections: https://lnkd.in/eH-i-m9A

Who needs a runway when you’ve got an LBB clothes swap? 👜♻️👗✨A little spring cleaning, a little sustainability, and some fresh fits.

✨ AI is transforming consumer wellness with personalization at a scale we’ve never seen before, but there’s a catch. Brands can’t just harness data and algorithms; they need to strike the right balance between innovation and humanity, using AI to feel more present, empathetic, and real. 🤖 With a little help from ChatGPT, LBB explores: ✅ 5 ways wellness brands can use AI without losing the human touch ✅ 5 examples of brands already doing it well Read the full piece here: https://lnkd.in/euf9HDw8

Remember when social media felt alive with likes, comments, and conversation? 💬 Today, people still scroll and consume, but they rarely interact. That drop in engagement signals a shift: audiences are craving authenticity, privacy, and real value over empty likes. For brands, it’s a chance to connect in deeper, more meaningful ways.  Robin Lauffer explores why social media isn’t social anymore, and what brands can do to re-engage. 👀 https://lnkd.in/eXZwvwAT

🐟✨ Chicken of the Sea up in lights at Times Square! Big cheers to our friends at Thai Union Group PCL. – and lucky us to help shape such an iconic brand.

Packaging isn't just a container, it's a portal. That split second when someone picks up a product on the shelf is not just design at work; it is emotion ❤️, memory 🧠, and identity 🌍 colliding. When done right, packaging becomes the first invitation into a brand's world that people want to step into again and again. Taryn Tavella shares why strategic design matters more than ever, and how it turns packaging from functional to unforgettable. Read it here: https://lnkd.in/gC6yPu_b

✨ Sometimes the best branding lessons come from the strangest places. Enter Labubu, the monster plush doll that's become Gen Z's latest obsession. What started as a quirky collectible has turned into a case study in what actually resonates with this generation. Spoiler alert: it's not what you think 🤯 Our strategist Caroline Massey, who knows a thing or two about being Gen Z, explains here: https://lnkd.in/gdEWD5FG

Think Big. Act Small. Or just do what Taylor does. Taylor Swift isn’t just a pop star, she may also be world’s best CMO. She’s mastered the balance of legacy credibility + start-up agility. In other words: she’s the ultimate hybrid. Brands can learn a lot from her. Robin Lauffer broke it down here: https://lnkd.in/eTu9h4r8