Life Fitness / Hammer Strength

In the center of Vienna, Anytime Fitness found a location with character, a former coffin factory in fact, and transformed it into a vibrant fitness facility that blends architectural charm with cutting-edge training equipment. The goal? Preserve the past, empower the future. With support from Life Fitness / Hammer Strength, this club now delivers: ➤ Industry-leading cardio and strength solutions ➤ Gear that works for newcomers, athletes, and trainers alike ➤ A training experience that earns rave reviews—and builds loyalty “As Mr. Universe, I’ve tested countless devices. Hammer Strength is definitely one of my favorites.” — Andreas Mühlburger, Studio Manager From gym floor flow to durability and design, this partnership proves that great spaces are built when vision meets expertise. Let’s create your next success story. https://lnkd.in/gV7tFruD

Strength doesn’t stop at the frame. Before any Life Fitness / Hammer Strength product hits the floor, it goes through a powder coating process designed for performance and durability: ➤ More resistant to wear and tear ➤ Protects better from rust and corrosion ➤ Provides less maintenance need vs. traditional liquid paint This ASMR video captures the exact moment equipment becomes ready, not just built. It’s how we protect it all for real-world reps. Sound on. Because even the finishing touches demand strength.

Legs loaded. Spine spared. Power delivered. The Hammer Strength Plate Loaded Belt Squat drives serious leg training without loading your spine. ➤ Four belt anchor points for adjustable resistance and range. ➤ Band pegs to build speed, power, and control through every rep. ➤ Integrated storage hooks to keep everything within reach. Built to move heavy weight. Built to last. https://lnkd.in/gzguac-p

A new, more accessible era of strength is on the horizon. One solution. Countless possibilities. Made for every body.

We’re so proud to have partnered with On Air to help craft one of the most inspiring fitness spaces in Europe; where design, music, and performance meet seamlessly. Here’s what partnership can deliver: A cutting‑edge, 1,100 m² facility with dedicated zones for cardio, strength, free weights, boxing, and cross‑training. Over 20 plate‑loaded + iso‑lateral machines, a full free weights area up to 60 kg, all engineered with biomechanics, durability, and versatility in mind. At Life Fitness / Hammer Strength, we believe that equipment isn’t just about power. It’s about creating an environment that motivates, restores confidence, and inspires everyone, no matter their background or goals. On Air is exactly that, a space where every member feels they belong, and can be their strongest self. Here’s to more partnerships that push boundaries, blend art & performance, and create fitness experiences built for every BODY. https://lnkd.in/gX_3HcgH

Gold's Gym SoCal Group – Beverly Center + North Hollywood When a brand synonymous with strength evolves, every design and equipment choice matters. At Gold’s Gym Beverly Center, the team partnered with Life Fitness / Hammer Strength to create a sleek, next-generation environment. Featuring Symbio™ cardio and advanced strength systems, this location aligns with today’s tech-driven member expectations. Meanwhile, North Hollywood honors Gold’s heritage, modernizing the floor with updated Hammer Strength racks and plate loaded equipment while preserving the gym’s signature grit and authenticity. Two unique spaces. One consistent philosophy: innovation is always rooted in legacy. See how North Hollywood compares to the Beverly Center: https://lnkd.in/gdW_b6bi #LifeFitness #HammerStrength #GoldsGym

Longevity is our legacy. Since 1968, we've been creating the workout experiences that exercisers can rely on for a lifetime. Ambitious, proven durability that’s there through every milestone, every breakthrough and every new journey. Greatness takes time, and in a world where too little is built to last, we're here to inspire people to live better, for longer.

Whether you’re behind a drum kit or powering through your training session, control and rhythm start from a strong foundation. The Hammer Strength Plate Loaded Iso-Lateral Decline Chest Press helps build the stability, endurance, and strength that support every movement, on and off the stage. What it delivers: ➤ Iso-lateral tech that isolates arms so each side pulls its own weight. ➤ A decline path pressing motion that hits the lower pecs hard, but all from an upright, seated position with stabilization (seat belt + solid frame) so posture, endurance, and power stay sharp. ➤ Low starting resistance that helps users ramp up without surprises. ➤ Room to grow: heavy duty steel build, ample plate storage, durable construction means this is equipment made for reps on reps. From long rehearsals to heavy lifting, the ability to generate and control power is what keeps your rhythm strong. Because functional strength doesn’t just fuel workouts, it drives every beat of your day. https://lnkd.in/grVZCRj4

It’s one thing to say a product is durable. It’s another to test it. Relentlessly. This is what real testing sounds like at Life Fitness / Hammer Strength: ➤ Weight stacks slamming ➤ Bearings rotating under load ➤ Frames enduring thousands of reps ➤ Stress tested, cycletested, drop tested We recorded the raw sounds from our engineering floor to bring you this: a no nonsense, ASMR style look (and listen) at what it takes for a machine to earn the Life Fitness / Hammer Strength name. Every clang and click tells a story of performance, precision, and pride. Turn it up.

Real terrain. Real training. Real results. Bethwell Rutto, the 2025 HK Marathon Champion, trained with Symbio™ to simulate the shifting conditions of race day. From incline changes to reactive firmness settings, Symbio helped mirror the road ahead, preparing his body and mind for what was coming. In this video, Bethwell shares how immersive, adaptive training made the difference in his prep and how Life Fitness helped him run stronger, smarter, and more strategically. Because when the training environment gets real, champions rise.