Movable Ink

Our November Maven of the Month knows how to make marketing feel human—no matter how technical it gets. Meet Gary Kamikawa, Head of Marketing and Growth Tech at Amazon Music. He’s the kind of marketer who sees data and creativity as two sides of the same record, using both to make every listener’s experience feel a little more personal. In this Q&A, Gary talks about curiosity as his greatest efficiency hack, how he brings art and science together in his work, and why great marketing always starts with connection. Dive into the full conversation: https://lnkd.in/ge-YmREW

Ever wish your workday felt a little more… in sync? Betty Rangel paints the picture of what that looks like with Movable Ink Studio, where the pieces finally fit and personalization feels easy. ☀️ Morning: Connect every data source (no IT tickets required) ☕ Midday: Create personalized campaigns without touching a line of code 🌇 Afternoon: See what’s working in real time, right from your dashboard When personalization just works, you get your time—and your creativity—back. See what your workday could look like: https://lnkd.in/gJwvuyS4

Movable Ink’s Q4 2025 product release is here and it's built for marketers who want to move fast, stay creative, and show real results. This quarter is all about execution: giving teams more speed, more control, and a clearer picture of what’s driving performance. Here’s what’s new: 🌟 Tactics: Launch personalized campaigns for email and mobile in minutes. 🌟 Figma Imports + Da Vinci Updates: Bring approved designs to life faster and keep every detail on brand. 🌟 Analytics Enhancements: Track performance, measure success, and connect results back to creative. See how it all comes together: https://lnkd.in/grMZWWK7

Year-end reality check: it’s November, your campaigns are mid-flight, and someone just asked, “Can we do a year-in-review?” Yes. You. Can. Brands like United Airlines, Brentford Football Club, Pandora and more pulled off campaigns that felt personal, polished, and right on time—without spending months in production. With the right data and a little creative storytelling, you can still give your audience a moment that feels made for them. Our Year-in-Review lookbook is packed with examples that prove it’s never too late to create something worth opening. Your campaign muse is waiting: https://lnkd.in/girkSp37

Your next role might just be the perfect fit. Each week, we gather new marketing roles from brands where creativity and strategy go hand in hand. If you’re ready for what’s next, start here. Featured this week: ⭐ Vice President, Digital Experiences – Vuori (Carlsbad, CA) ⭐ Senior Director, Marketing Strategy – NBCUniversal (New York, NY) ⭐ Senior Retention Manager – Frive (London, ENG) Browse the full roundup: https://lnkd.in/gesHFkWB

Somehow it’s already November, and next year’s campaigns are closer than they seem. If your 2026 plans are still living in your head instead of an actual plan, this guide is for you. It walks through each quarter with fresh inspiration, key holidays, and real examples from brands keeping their marketing relevant all year long. A little prep now means a lot less panic later. 🗓️ Plan your best year yet: https://lnkd.in/gzkvfc2v

If every channel’s shouting, your customer can’t hear you. That’s why great omnichannel campaigns are about clarity, not clutter. Movable Ink’s Alex May and Wealthsimple’s Jennifer Finn sat down with MoEngage's Aditya Vempaty to talk about what it really takes to connect the dots between channels, teams, and the customer on the other side of the screen. Now you can watch the full conversation on demand. You'll learn: ⚡ What makes campaigns truly perform 💬 How to make every channel pull its weight 🤖 Where AI helps (and where it doesn’t) Stream it here: https://lnkd.in/g-yxqyPW

🤳 The new Branch 2025 State of App Growth Report says what every mobile marketer already feels in their bones: growing—and keeping—app users has never been trickier. As privacy standards evolve and data grows more fragmented, one truth remains: personalization wins. Chelsea Wilhelm, Senior Channel Activation Manager at Movable Ink, explores how Movable Ink and Branch are helping brands turn real-time data into meaningful, privacy-safe experiences that drive stronger connections and measurable growth. Because when every signal counts, personalization isn’t just a strategy. It's the advantage. 👉 Read Chelsea’s full take on the blog: https://lnkd.in/ggVgQKxP

If you missed last week's Magenta Friday, now’s your chance to catch it on demand. During the session, Kayla Brown (Director, Customer Lifecycle) and Paige Faris (Senior Analyst, Retention Marketing) from Hibbett shared how they partnered with Movable Ink and Zeta Global to make personalization faster, more relevant, and easier to scale. The results speak for themselves: 📈 40% lift in conversion and revenue 💬 30% increase in engagement ⏱ 7 hours saved each week on email execution By combining Zeta’s data intelligence with Movable Ink’s Da Vinci and Studio, Hibbett shifted from a marketer-driven calendar to a truly customer-led one, sending personalized messages to every shopper without the manual lift. It’s proof that personalization at scale doesn’t have to be complicated. It just has to be done right. 🎥 Watch the full session anytime here and read the recap blog at the link in the comments: https://lnkd.in/gxjdqPvT