As James Nanney, director of field marketing—Great Lakes, writes, the field marketing team is best known for being “out there on the front lines, bringing national programs to life.” But that’s just the start. “Field marketing is more than just executing programs—it’s about building real connections with the consumers who are choosing to buy our products. It’s about making those occasions when consumers leave their home a little more special with a Molson Coors beverage—because those connections and those occasions are what will build long-lasting fans that will keep coming back, and ultimately deliver for our business, too.” Read more about how Molson Coors’ field marketing team works here: https://bit.ly/4ohL6En
Molson Coors Beverage Company
Food and Beverage Services
Chicago, Illinois 237,144 followers
For more than 200 years, we've been brewing beverages that unite people to celebrate all life’s moments.
About us
From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world. While our history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle with energy drinks, non-alc beer and canned cocktails, ready-to-drink coffee and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Our commitment to raising industry standards, promoting the responsible consumption of our products, and leaving a positive imprint on our employees, consumers and communities is reflected on our website, www.molsoncoors.com. Celebrate responsibly. Follow only if legal drinking age and do not share with those who are underage. TERMS: http://bit.ly/TnCs-MC
- Website
-
http://www.molsoncoors.com
External link for Molson Coors Beverage Company
- Industry
- Food and Beverage Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Public Company
- Founded
- 1786
- Specialties
- Beer, Marketing, Sales, Supply Chain, and Beverages
Locations
Employees at Molson Coors Beverage Company
Updates
-
Molson Coors Beverage Company reposted this
Today, on National American Beer Day, we recognize the significant and enduring contributions of the U.S. beer industry to our nation's economic vitality. From coast to coast, our nation's brewers and beer importers are a foundational component of manufacturing, agriculture, and hospitality, delivering jobs and growth to communities across the country. Watch the video below to see how the data speaks for itself. The beer industry is a model of American ingenuity and economic strength. We are proud to represent the businesses and individuals who make it thrive.
-
Since taking a majority stake in ZOA Energy, Molson Coors has made thoughtful, strategic shifts to help the better-for-you energy brand stand out in the crowded energy aisle. According to Senior Director of Marketing for Non-Alc, Tracey Bien Schenck, that starts with fine tuning its brand positioning toward the benefits of energy and electrolytes, while leaning into more “everyday” occasions. “We see an opportunity here to compete as an energy brand for everyday life, not just the workout,” she says. “Our research shows that consumers want more than just a caffeine boost. They want electrolytes, which ZOA has but many of the big guys don’t.” Read more here: http://bit.ly/3W3NMJh
Better-for-you energy means ingredients you can trust, like caffeine from green tea and green coffee beans, electrolytes to help support hydration and 100% daily value of Vitamin C for immunity support. It also means absolutely no sugar and only 10 calories per can. Whether getting through your to-do list, crushing a workout, or reaching for those goals, ZOA is there to energize you along the way. Want more from ZOA Energy? Follow Molson Coors Beverage Company for future updates!
-
On stage last week at Advertising Week New York, VP of Marketing at Molson Coors Canada Leslie Malcolm unpacked what it really means to “move at the speed of culture.” She highlighted the importance of Molson Coors’ MUSCLE framework to guide decisions around when and how brands should engage with cultural moments. “You’ve got to have that balance of the long-term, big ideas, with that culture of creativity and agility, and a little bit [of budget] tucked aside for when those ideas come your way so you can jump into action,” said Malcolm. Read more about the panel here: http://bit.ly/4o42GM5
-
Molson Coors has been clear in its ambitions to grow – both in beer and beyond. And to do that, it’s focusing on expanding its portfolio into more occasions where consumers are looking for a refreshing beverage. “Flavor is key to the future of our business,” says vice president of marketing for above premium flavor, Elizabeth Hitch. “This space brings in new 21+ drinkers and opens the door to win back more drinking occasions.” That’s why – in time for the National Association of Convenience Stores (NACS) – Molson Coors is unveiling strategic innovations, expected to hit shelves early next year, from Topo Chico Hard, Simply Spiked and Redd’s Wicked. Click here to learn all about the innovations: https://bit.ly/4onMwwN
-
-
Every baseball season, fans might sing about buying some peanuts during the 7th inning stretch, but we all know that for the 21+ crowd, beer goes best with baseball. And over the years, many of Molson Coors’ brands have made sure to make that a point. With the pro baseball postseason heating up, and a certain hometown team doing well in Milwaukee, we looked back at how some of our iconic brands have shown up for America’s favorite pastime over the years. Read more here: https://bit.ly/47fFnbV
-
-
As we continue our ambitions as a total beverage company, we’re committed to growing our iconic core brands, premiumizing our portfolio and scaling our beyond beer business with Rahul Goyal and our newly announced leadership team at Molson Coors. Our mission is to unite people to celebrate life's moments with refreshing beverages for any occasion, and we look forward to a future dedicated to that commitment. Cheers!
Thank you, everyone, for the kind words over the past few weeks. I appreciate the messages and conversations, and as I shared recently, I’m committed to being transparent as we build the path forward for Molson Coors Beverage Company. Here's what I’ve laid out to our team and our partners since my first day on the job: First, I believe we have the right priorities – growing our iconic core brands, premiumizing our portfolio and scaling our beyond beer business. The reality is, our progress against those priorities, though meaningful, is not enough. We must transform faster and make changes that acknowledge the real challenges facing our business and the beer industry, and we must move with urgency. This means enabling bolder, quicker decision making through a consumer-first, customer-first mindset, with every person in our company playing their part to drive tangible results. It starts at the leadership level, so today, we are realigning our leadership team at Molson Coors – and in some cases, our organizational structure – to drive accountability and set us on the path toward future growth. The changes include removing layers and providing marketing, sales and commercial capabilities in the Americas with a direct line to me. For a full look at our new leadership team and their areas of accountability, visit http://bit.ly/3KETE9e
-
We are proud to be part of a manufacturing legacy that has spanned centuries, but we couldn’t do it all without our employees. So this National Manufacturing Day, we want to take a moment to celebrate the thousands of people in our breweries across the U.S., Canada and Europe, who make Molson Coors’ beloved beverages. Whether it’s brewing, packaging or logistics, their hard work ensures people around the world can celebrate life’s moments whether it’s with a Miller Lite, Coors Light, Molson Canadian, Ožujsko or Carling. Cheers!
-
-
For more than a decade, Molson Coors employees have united every September for Our Imprint Month, a company-wide celebration of giving back to the communities where its employees live and work. Over the course of the month, more than 400 employees volunteered approximately 1,100 hours at 14 events across the U.S. and Canada. They got their hands dirty, all to keep our communities beautiful and thriving. Here are just a few examples of how Molson Coors’ employees made an impact in their community: https://bit.ly/487wnqj
-
-
Last week, Molson Coors employees planted over 1,000 trees and shrubs at the Mequon Nature Preserve in Milwaukee! This is the second year in a row that we’ve partnered with the Southeastern Wisconsin Watershed Trust (Sweet Water), Milwaukee Metropolitan Sewerage District (MMSD) and Mequon Nature Preserve to help strengthen prairie land, wetlands and hardwood forests. We're proud that so many of our team members showed up, got their hands dirty and played their part in keeping our communities beautiful and thriving as part of our annual Imprint Month. This continues Molson Coors’ goal of keeping Milwaukee green for generations to come. Cheers to Our Parks has already raised more than $500,000 for the city’s green spaces. Thank you to FOX6 Milwaukee, WITI-TV for a fantastic segment highlighting our efforts! Cheers!