Why work hard when you can vibe? ✨ Today’s #Friday5 looks into how Gen Z is using AI to skip the tedious parts of their jobs, with Microsoft now supporting “vibe writing” in Word 📝 And what is “aura farming”, and is it cool or cringe? Watch to discover all this & more… #GenZ | #GenAlpha | #AI | #MarketingTrends
About us
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer. Quite simply, our job is to help brands flourish – and we do this as one global agency (within the IPG family of agencies) with 30 offices on five continents and more than 1,300 amazingly talented people—all of us working together, eager to invent, challenge the norm and set the world on fire. To make that possible, we hire people who are ravenous for ingenuity and impatient with the status quo. The biggest asset we have is our talent, and we take that seriously. And it helps that our company works with some incredible brands such as American Express, Coca-Cola, Mondelez, Microsoft, Walmart and William Grant & Sons to name a few. Join us! You could be a member of a growing team of people who love to imagine, concept, create, sculpt, sing, emote and dream in the interests of our clients and communities. We think it’s a special kind of calling. You should answer.
- Website
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http://www.momentumww.com
External link for Momentum Worldwide
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Brand Experiences, Experiential Marketing, Sponsorship Consulting, Sports & Entertainment Marketing, Shopper Marketing, Experiential Advertising, Retail Experiences, and Commerce
Locations
Employees at Momentum Worldwide
Updates
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The #MomentumWorldwide team in Canada recently collaborated with Chevrolet Canada to bring Canadian baseball fans’ knowledge and passion to the forefront, turning a limited stadium footprint into an experience with national impact! ⚾ Hit the link below to read what Ian Kapasi, VP, Group Director, Business Leadership, Canada, had to share about this special activation with LBBonline - Little Black Book⬇️ https://lnkd.in/etRKsd3D #MakeBrandsMatter | #SportsMarketing | #CreativeMarketing | #MLB | #IAT
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This October, we helped Fanta stake its claim on spooky season.👻 The #MomentumWorldwide team in the US turned an LTO flavor launch into a full-scale Haunted Fanta Factory in the heart of New York City for three days leading to Halloween. Inside, guests discovered what happens when Fanta's fun turns frightening — coming face to face with Universal horror legends like Chucky, M3GAN, Freddy Fazbear, Michael Myers and The Grabber. The result? 🧡 Hundreds of brave fans faced their fears (and the villains). And most importantly — everyone left clutching their Fanta cans a little tighter. #MakeBrandsMatter | #ExperientialMarketing | #HalloweenActivation | #FANTA | #CocaCola | #TheyreBackAndTheyWantaFanta
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Last month, the #MomentumWorldwide team in the UK worked with Verizon Business to transform the Eiffel Tower into a hub for digital innovation, bringing together executives, customers, and partners for a day of immersive programming ✨ From concept to execution, we helped Verizon bring their vision to life in one of the world's most iconic settings. Check out the highlights ➡️ #MakeBrandsMatter | #B2BMarketing | #B2B | #ExperientialMarketing
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🗣️Andrew Kyrejko, VP, Group Director of Strategy, NA, recently joined Advertising Week as a guest speaker in their latest AW360 Live podcast episode to explain how we are redefining experiential marketing with our “Business2Human” lens. 🎙️Listen to the full episode here: https://lnkd.in/e5W-gxWq #ThoughtLeadership | #B2B | #ExperientialMarketing | #B2BMarketing
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From KPop Demon Hunters to haunted house hunting, today’s #Friday5 is serving up some seriously spooky surprises 🎃👻 Watch to discover... ✨ The costume trends breaking the internet 🏚️ Why 72% of people would actually live in a haunted house 🍬 The extreme candy taking over Gen Z & Alpha ... Plus much more! #HalloweenTrends | #MarketingInsights | #Halloween
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The competition of brands for audience attention is fiercer than ever. So how do you actually stand out? Jamie Davies, UK Executive Creative Director, shares his recommendations for brands in this piece by The Drum… 🎯 Authenticity isn't a buzzword, it's crucial for success. 😂 Comedy cuts through. 🗣️ Interactive storytelling is underutilized. Hit the link below to discover more ⬇️ https://lnkd.in/e9VTq67p #ThursdayThoughts | #ThoughtLeadership | #BrandExperience | #CreativeMarketing
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Pleased to share that Megan Cross, SVP, Executive Creative Director and Cesar A. Vallejo, VP, Creative Director have joined the Grand Jury at this year’s Lisbon Advertising Festivals Group Awards 👏 #WorkLifeWednesday | #CreativeMarketing | #CreativeAwards
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Thank you to Ad Age for recognizing the Super Bowl FanFest experience created by the #MomentumWorldwide team in the US in collaboration with Verizon as one of the top experiential marketing campaigns of 2025. We brought the ultimate fan experience to life across all 30 NFL markets. 👏 Partnering with one of the world’s biggest brands! 🏈 Hit the link below to discover more ⬇️ https://lnkd.in/e5ZJzh9c #MakeBrandsMatter | #ExperientialMarketing | #SportsMarketing
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Today’s #Friday5 highlights how half of Gen Z trust their social algorithm more than their parents to understand their interests! And Pumpkin Spice is falling in popularity like autumn leaves, with 45% experiencing "flavor fatigue."🍂🎃 Watch to discover all this and more… #MarketingTrends | #Insights | #ConsumerTrends