MOQO™

Two weeks ago, our design team headed to Berlin for Forward Festival. A few days filled with fresh perspectives, inspiring people and plenty of creative energy. A good reminder of how important it is to step away from the daily rush, look around and get inspired by what others are creating in the industry. We came back with full camera rolls, new ideas and even more appetite to design great work. Thanks, Berlin. Thanks, Forward.

Creating and launching a contemporary lifestyle brand built around artisan gelato, Belgian confectionery and meaningful moments? Leave it to MOQO™! Discover our branding for Mellum at moqo.be/en/work/mellum

How do you turn a century-old confectionery heritage into a contemporary consumer brand? For Confiserie Larmuseau, the answer became Mellum: a new world of artisan gelato, Belgian confectionery and shared moments. We helped shape the brand from the very first idea to the big launch. Discover it now at moqo.be/en/work/mellum

We’re looking for a Senior Web Developer to join our team at MOQO™. Someone who loves clean code, smart digital solutions and building websites that make brands move forward. Sounds like you or someone you know? https://lnkd.in/e4FzSzbf #hiring #webdeveloper #webdevelopment #jobs

For over 40 years, Sirocco has been a trusted destination for women looking for refined fashion and personal advice. As a new generation joined the family business, the time had come to evolve the brand while staying true to everything customers already loved.   With a fresh visual identity, distinctive copy and updated photography, we reimagined the Sirocco experience to ensure every visit feels like a new discovery.   Enter a world of elegance at https://lnkd.in/eCQs88SD

CLIENT STORY - Hoe kun je jouw merk verjongen zonder je kernpubliek te verliezen? Dat was de centrale vraag bij de rebranding van Schouwburg Kortrijk. Meer dan een stijlverandering, gaat het hier immers om een nieuwe merkidentiteit die beter aansluit bij de ambities, de werking én het diverse publiek van het podiumkunstenhuis. Alexander Ververken en Loes Overdulve vertellen over het traject met MOQO: over de menselijke klik, de ruimte voor kritische dialogen en het belang van een merk dat niet alleen toont hoe je eruitziet, maar vooral waar je voor staat. Een mooie thuismatch en een samenwerking, waar we bijzonder trots op zijn. Lees en bekijk de volledige testimonial: https://lnkd.in/epty4JPH #SchouwburgKortrijk #Rebranding #Branding #BrandStrategy #MOQO

As agencies, we're trained to ask: "What's in it for you?" But when it comes to pitching, try asking the opposite "What's not in it for you?” Your credibility. Your focus. Your profitability. Your energy. Your standards. Every unfair pitch comes at a cost. Not just for the agencies that lose.  And every time we enter a pitch that shouldn't happen, we make the next one easier to organise. Before you pitch, think. If you pitch, pitch by the Charter. ACC Belgium https://lnkd.in/gRAKfr9h

Schouwburg Kortrijk is on the cusp of a new era, and MOQO™ proudly helped set the stage. From an elitist image to an open performing arts house, where heritage meets innovation and everyone feels welcome. MOQO™ shaped a full brand identity rooted in the four natural elements, including a bold visual identity, expressive typography, rich colour palette and vibrant motion identity. From the seasonal brochure to digital channels and reconisable merchandise: Schouwburg Kortrijk appears everywhere with the same energy. Lively and ready to shine its light on tomorrow’s performing arts. Discover the full case at moqo.be/en/work

Is your brand name still working for your business? A name change is never something to take lightly. But when your name no longer reflects what you do, limits your growth ambitions or creates the wrong perception, it can start holding your brand back. In our latest insight, we explore when a new name becomes a strategic choice and when it doesn’t. Read the full article:

Coachbox is on track! Our rebrand for Coachbox introduced a bold new identity for an all-in-one training hub where coaches and athletes come together. From the dynamic logo and light yellow brand colour to the antelope icon, sport icon set and verbal identity, every element was designed to help Coachbox stand out, online and in the streets. Take a closer look at moqo.be/work/coachbox