Joining the sustainable tech revolution at GreenTech Forum in Paris 🌿 We're thrilled to be at #GreenTech Forum 2025 in Paris today and tomorrow alongside our partners at Boscop! At Matomo, we believe sustainable tech starts with ethical data practices. Respecting user privacy and respecting our planet go hand in hand. Why does privacy-first analytics matter for sustainable digital transformation? ✅ Less data collection = reduced server energy consumption ✅ Local data hosting = lower carbon footprint from data transfers ✅ Open-source transparency = community-driven innovation for sustainability ✅ GDPR compliance = ethical business practices that build trust Visit us and Boscop at the Palais des Congrès to discover how organisations across Europe are taking control of their data while reducing their digital footprint! We're excited to connect with fellow advocates for ethical, inclusive, and sustainable technology. See you there! 📍 Palais des Congrès, Paris 📅 4-5 November 2025 🤝 Find us with our partners Boscop #GreenTechForum #SustainableTech #PrivacyFirst #Matomo #DataEthics #OpenSource
Matomo
Technology, Information and Internet
The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites
About us
Founded in 2007, Matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the hands of businesses. Built for organisations that prioritise and demand accuracy, complete data, and ethical analytics practices, Matomo is a privacy-first alternative to conventional analytics platforms — offering 100% data ownership, GDPR compliant configurations, and flexible hosting options, whether on-premises or in the cloud. Matomo powers over 1.4 million websites across 190+ countries, is available in 50+ languages, and is trusted by some of the world’s best-known brands, governments, and institutions to deliver enterprise-grade insights. From A/B testing and heatmaps to session recordings, conversion funnels, goal tracking, tag management, and consent management — Matomo offers the advanced tools enterprises need, without compromising privacy. Whether you're optimising user journeys or navigating strict compliance requirements, Matomo empowers you to make smarter, privacy-respecting decisions — without compromising control. All of this is supported by a global team of specialists, backed by a strong network of partners, and driven by a passionate open-source community committed to your success. 💡 See Matomo in action: https://demo.matomo.org 🔗 Learn more: https://matomo.org 🔒 Privacy Policy: https://matomo.org/privacy-policy/
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      https://matomo.org
      
    
  
                  
External link for Matomo
 - Industry
 - Technology, Information and Internet
 - Company size
 - 51-200 employees
 - Headquarters
 - Wellington
 - Type
 - Privately Held
 - Founded
 - 2007
 - Specialties
 - Open Source, Web Analytics, Tag Management, AB Testing, App Analytics, Customer Data Platform, GDPR-Compliant Analytics, Heatmaps, Conversion Optimisation, E-commerce Analytics, Campaign Performance Tracking, Customisable Analytics, Privacy-First Analytics, 100% Data Ownership, Data Analysis, App Data Analysis, Product Analytics, and Product Development
 
Products
            
          
      
      
          Matomo
        
          
          
            Digital Analytics Software
Matomo is the leading open-source, privacy-first web analytics platform, built for organizations that value complete data ownership, transparency, and GDPR compliance. With advanced features like heatmaps, session recordings, conversion funnels, tag management, and consent management, Matomo delivers enterprise-grade insights without compromising user privacy. Trusted by over 1 million websites worldwide, Matomo enables businesses to meet the highest standards of data protection and security. Flexible deployment options—self-hosted or cloud—give you full control over your data, with no vendor lock-in or third-party access. Designed for ethical analytics, Matomo empowers teams to make smarter, privacy-compliant decisions while retaining full autonomy over their data and infrastructure.
Locations
Employees at Matomo
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Matthieu Aubry
Empowering People Ethically - Matomo Analytics founder, CEO at InnoCraft
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Aneesh Chakko
Engineering Leader | Co-Founder
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Amanda Armstrong
Revenue Leader, Advising and Scaling Global B2B SaaS Companies, Board Director.
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Damion Brown
Advisor | Former Agency Founder | Working with Digital Teams on Strategy & Scale
 
Updates
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Choosing the right website analytics software isn’t just about tracking traffic—it’s about ensuring data accuracy, protecting user privacy and making confident decisions. As analytics evolve, tools that support full data ownership, no sampling and compliance with GDPR/CCPA are becoming essential for trusted insights. #DataDriven #PrivacyFirst #AnalyticsTools https://ow.ly/2tYn50XmbN8
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“Sarah from Sales left last week... Does she still have access to your analytics data today?” If you hesitated before answering, you’re not alone. 🫣 Every organisation juggles dozens of tools and user accounts. And while your analytics platform might be privacy-first, user access is often the weak spot in your security chain. That’s where Single Sign-On (SSO) comes in! ✅ One password, one place to manage everything ✅ Instantly revoke or grant access when roles change ✅ Stay compliant with GDPR, ISO 27001, and internal security standards ✅ Save hours on manual user management SSO might sound technical, but it’s actually about something simple: controlling WHO sees your data, when, and how. We’ve just published a deep-dive on why SSO has become essential for modern organisations (and how to know if you’re ready for it). Read the full article here 👉 https://lnkd.in/g3g9q_hc Have you already implemented SSO in your organisation? If so, what changed? #Matomo #DataPrivacy #CyberSecurity #SSO #EnterpriseSecurity #Analytics #DataSecurity #ISO27001
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Collect less, protect more: Why data minimisation is the smarter path for businesses. From reducing breach risks to lowering storage costs, this privacy-first approach builds trust and ensures compliance. #DataPrivacy #GDPRCompliance #Cybersecurity https://lnkd.in/g3rRFRDC
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Matomo reposted this
Exciting news 🎉: The MatomoCamp 2025 schedule is live 🗓️! Our community-driven, open-source analytics conference is back again - packed with talks, demos, and discussions about privacy-first digital analytics, ethical marketing, and open-source innovation. From AI-powered analytics to ethical data strategies and hands-on Matomo workshops, this year’s lineup is richer than ever 😁 📅 When: Wednesday November 26, 2025 💻 Where: 100% online, 100% free Check out the full program and pick your sessions: https://lnkd.in/dnNKEU8a Can’t wait to see you there! 🚀 #MatomoCamp #OpenSource #WebAnalytics #PrivacyFirst #Matomo
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Unlocking growth starts with understanding every click, scroll, and pause in your customer journey. The right analytics tools reveal hidden friction, boost conversions, and keep privacy intact. #CustomerJourney #DataDrivenMarketing #CX https://ow.ly/pbye50X5mrF
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AI bots are distorting your analytics. Tools like ChatGPT, Claude, and Copilot now browse the web on behalf of users. But here’s the challenge: They don’t always trigger JavaScript. They don’t click. They don’t convert. Yet they do access your pages — leaving a gap in your data. That’s why we’re building a new AI traffic detection feature in Matomo. It will help you identify and analyse AI-driven visits — whether they behave like real users or bots. 🤖 We’re looking for early access testers to shape this feature with us: ✅ Are you using Matomo Cloud? ✅ Do you want to understand how AI tools interact with your site? ✅ Want to help build the future of ethical analytics? Take part in this and help us close the visibility gap. Join us on this journey now 👉 https://lnkd.in/gRiNNrcz
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Regulators aren’t just warning anymore—they’re fining big names like Google and Shein for manipulative consent practices and non-compliant tracking. The message is clear: consent UX and cookie compliance are now make-or-break issues for every digital team. #DataPrivacy #GDPR #Compliance https://ow.ly/XBon50X2voL
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We’re proud to announce that Matomo has achieved ISO/IEC 27001:2022 certification... with ZERO non-conformities! This internationally recognised standard validates that our processes, infrastructure, and controls meet the highest benchmarks for information security. For our customers, it means: ✅ Assurance that data is managed securely and responsibly ✅ Confidence in compliance with GDPR, HIPAA, and other strict regulations ✅ Enterprise-grade validation of our privacy-first approach You can review our press release here: https://lnkd.in/g8sPPZzT This milestone is more than a certification: it’s independent validation of the principles Matomo has stood for since day one — privacy, transparency, and full data ownership. #Matomo #ISO27001 #PrivacyFirst #EthicalAnalytics
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We had an awesome time in Brussels — now it’s Auckland’s and London’s turn! 📅 On 27 September, we’ll be at MeasureCamp Auckland with our booth. And in MeasureCamp London, you’ll spot the Matomo team floating around the sessions. Come by to chat, join our discussions on ethical analytics, or just say hi 👋 See you soon, Auckland & London! 🌍
So excited to announce our sponsors, thank you for helping make MeasureCamp possible and free to attend. Shout out and huge thank you to our gold sponsor Matomo. Matomo is a privacy-focused, open-source web analytics platform that provides detailed reports on website visitors and user behaviour. Offering both free and paid versions, its core mission is to give users full control and 100% ownership of their data. Can't wait to see you at MeasureCamp 2025!
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