Matomo

Is there a US Data Privacy Act? Not quite. Privacy laws in the US are evolving fast, but businesses still need to navigate a growing patchwork of state and sector-specific rules. Learn how to prepare your analytics stack for what comes next: https://lnkd.in/enR9ndYc

Let's meet in #Paris this month! First stop: MeasureCamp Paris on June 13. Always a great space for open conversations with people working hands-on in analytics, measurement, privacy, and digital strategy! Then, direction Salon Souveraineté Numérique 2026 #SSN26, from June 30 to July 1 with our partner Boscop! We’re looking forward to discussing digital sovereignty, privacy-first analytics, and how organizations can stay in control of their data! If you’ll be at either event, come say hello! We’d be happy to meet, chat, and answer any questions about Matomo. 📍 Paris, France 📅 MeasureCamp: June 13, 2026 📅 Salon Souveraineté Numérique: June 30 – July 1, 2026 See you there 👋

Do your analytics still measure humans? Bots, crawlers and AI agents are changing what shows up in web analytics and quietly distorting the metrics teams rely on. Our new eBook explains what’s changing and how to build more confidence in your data. Download The Hidden Analytics Accuracy Crisis: https://ow.ly/BP1a50Z686I

“What changed in traffic last week?” 
 “Which campaigns converted best?” With Matomo MCP, you can ask questions like these directly in your AI tool and get answers from your Matomo data. Your data stays in Matomo, your team stays in control. Learn more: https://ow.ly/Hzlf50Z55xz

Data silos aren’t new, but AI is making them harder to ignore. As teams expect AI tools to work across CRMs, analytics tools, support platforms, project management systems, and internal documentation, disconnected systems quickly become a bottleneck. Our latest blog explains how MCP fits into the wider conversation around data silos, tool interoperability, and AI-powered workflows. Read more: https://lnkd.in/eay5_nVW

Tag management should make analytics simpler, not less transparent. We compared GTM, GA4 and Matomo Tag Manager to help teams choose a setup that fits their tracking needs, privacy requirements and data ownership goals. Read more: https://lnkd.in/eR27QrZj

California’s updated CCPA/CPRA requirements are bringing new compliance obligations for businesses in 2026. Our latest guide covers key developments around consumer rights, sensitive personal information, and what analytics and marketing teams should consider. https://lnkd.in/emHyfW3A

We’re announcing the first step of our brand refresh. Not as a cosmetic update, but as a reflection of the fact that we build around customer obsession, in close feedback loops with our community. As an open-source platform, our users don’t just use Matomo, they shape it. This rebrand is the first step in making that more visible across the experience:
 clearer UX, faster access to insights, and a more consistent product journey. Read the full announcement and find out what’s yet to come: https://lnkd.in/egEpHKRy

Privacy compliance should not feel like a maze. That is why we built Matomo’s new 1-Click CNIL Compliance feature. If your organisation measures audiences in France, aligning with CNIL consent exemption rules can be complex. Now, Matomo helps simplify that process. With our new feature, you can: • assess your current setup against CNIL requirements • apply supported configuration changes in one click • get a clear view of what is configured and what still needs review • collect more accurate data from your French audience The feature is now live in Matomo Cloud and available for Matomo On-Premise 5.9.0. Go to Administration > Privacy > Compliance, select a site, and Matomo will run the assessment for you. Read the full article here: https://lnkd.in/eTs_qTWK What part of compliance has been the most time-consuming for your team? #CNIL #GDPR #Privacy

Not all AI traffic is the same. #AI traffic is already showing up in your analytics... The problem is that not all AI traffic means the same thing: Some visits come from real people clicking a link in ChatGPT or Gemini. Some come from AI agents browsing your site autonomously. Some come from AI chatbots fetching your content directly from your servers. ... These are three different behaviours. They should not be grouped together. That is why Matomo tracks them separately with: ➡️ AI Assistants ➡️ AI Agents ➡️ AI Chatbots We have created a short guide to help you understand: • what each report shows • where to find it in your dashboard • how to get started in 3 simple steps No technical knowledge is required! If you want to understand how AI is influencing your website discovery, traffic, and content consumption, this guide is a practical place to start. Read the short guide now 👉 https://lnkd.in/ewHS4SuR Which type of AI traffic are you most interested in tracking right now? #AI #Matomo #Analytics