When we set out to find a partner for our WARMKNIT campaign, we never thought we'd end up on the coast of Iceland with the country's first professional surfer, Heiðar Logi. Then again, we had no idea people surfed in Iceland at all... From his home outside Reykjavík, to the dramatic cliffs of Reykjanesviti, we trailed Logi as he surfed, hiked, and fly-fished away the afternoon—all in our remarkably light WARMKNIT outerwear and apparel. Check out the video below, and discover the full campaign here: https://lnkd.in/e6ePGhvP
Mack Weldon
Retail Apparel and Fashion
New York, NY 4,275 followers
Elevated clothing to look and feel your best. Wear It Well.
About us
Mack Weldon is a modern menswear brand with sharp clothes for daily living. Our product team has long standing relationships with the best textile mills and factories worldwide. This combination of talent and experience has enabled us to create some of the most innovative products on the market. While we hope that you love our underwear as much as we do, we are confident that you don't have anything quite like it in your drawer. What makes Mack Weldon special? * We give a shit! - We care. We’re slightly obsessive. We sweat every detail. We fight for what we think is best for Mack Weldon and our customers. * We put our money where our mouth is - We own our words. We own our actions. We own our mistakes. * We solve problems - You won’t find us waiting around for someone else to fix a problem, if we can get our hands on it first. * We won’t sacrifice the future for a quick win - We wait for the second marshmallow. * It’s all about the people! - Relationships over transactions. Press: Business Insider - "Mack Weldon has some of the best underwear in the world for men" http://read.bi/VvAKAq Men's Health - "Underwear that is designed to perform can alter the course of your day" http://bit.ly/152uEZn Cool Hunting - "Mack Weldon, purveyor of premium underwear and undershirts" http://hntd.ch/MIBSrX Women's Wear Daily - "Shaking up the Men's Underwear Market" http://wwd.us/SbnrDK Tech Crunch - "Mack Weldon Takes the Pain Out of Buying Men's Underwear" http://tcrn.ch/Os44nd Uncrate - "Mack Weldon Underwear" http://bit.ly/PYpIjL
- Website
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http://www.mackweldon.com
External link for Mack Weldon
- Industry
- Retail Apparel and Fashion
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2011
Locations
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Primary
Get directions
1201 Broadway
Suite 605
New York, NY 10001, US
Employees at Mack Weldon
Updates
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Our best-selling AIRKNITx underwear was recently featured in The Wall Street Journal as their pick for everyday wear. Pick up your own pair and feel the difference: https://lnkd.in/eqdDyGtg
Sport the same style of boxer briefs all the time? A better approach: matching your undies to the occasion, whether date night or gym sessions.
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Mack Weldon reposted this
It's hard to believe that we are celebrating 10 years of ACE but here we are! From the beginning we set out to define Mack Weldon as product first - rooted in core fabric innovation platforms like #ACE #Silver #AIRKNIT. We look forward to celebrating this big milestone with some awesome new #ACE drops over the next month. Thanks to Glossy and Danny Parisi for covering! 👖 👕 🚀 https://lnkd.in/eweyKBJm
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Our founder & CEO Brian Berger recently went on the Behind the Numbers podcast to share his approach to brand partnerships. You can listen to the full conversation here:
Some brand partnerships just make sense—like Starbucks and Barnes & Noble or Warby Parker and Target. Others come out of left field but create just as much buzz. Brian Berger, Founder and CEO of Mack Weldon, joined the Behind the Numbers podcast to discuss how to decide who to partner with, the right conditions for a successful store-in-store relationship, and how to approach long-term partnerships vs one-off collaborations. Tune in to the full conversation with Brian and Suzy Davidkhanian: https://lnkd.in/e3fff6Mb Made possible by Awin Global
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Earlier this summer, Hamptons icon Kyle Cooke packed a bag full of our sharpest, most breathable apparel for a staycation The Rockaway Hotel in Queens — proving you don't always need to flee the city to escape the heat. Explore the collab - and shop Kyle's top picks - here: https://lnkd.in/dFMrpsBV
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Meet Mack Weldon. https://mackweldon.com/ #actionfiguretrend
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Introducing our first new performance underwear in years: The Stealth Pro Boxer Brief. Designed to do everything (but feel like nothing), we recently put them to the test with coaches from New York’s premier fitness class, Mile High Run Club. Learn more about the collab—and grab your own pair–here: https://lnkd.in/dhbePBDY
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Unlock a new level of leisure: We've upgraded the easy sophistication of classic linen with modern tech details—so the vacation comes to you, no matter where you are. Discover the collection: https://lnkd.in/eQ2MusYH
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Comfortable Anywhere. That’s the purpose behind everything we make—including our new commercials. In our second commercial, inspiration strikes during an important work meeting. But the idea is simply too great for our well-dressed hero to put into words… You can watch the full video below—and check out our first spot, “The Whistle,” in our previous post. https://lnkd.in/e_3z22h5
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From the start, we’ve made it our mission to help our customers feel comfortable and confident in any situation. So when we set out to make our first-ever commercial, the concept was obvious: Comfortable Anywhere. More than just a tagline, “Comfortable Anywhere” is a design philosophy, a state of mind. (You might even call it a platonic ideal.) In this first spot, “The Whistle,” our hero rises from a stuffy dinner table to deliver an impromptu whistling concerto. Confusion gives way to captivation as he glides across the room: magnetic, self-assured, and, above all, comfortable as hell. Check out the full video below—and stay tuned for our second commercial, “The Dance.” https://lnkd.in/e_3z22h5