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PowerPlay now works with ANY HubSpot theme! Until today it only ran on POWER Pro. That's over! Open any page, on any theme, describe the section you want. PowerPlay reads your theme's modules and builds it: layout, colors, fields, real content. Straight into HubSpot, ready to edit. We're at UNBOUND in Boston this week. We'll show you. Meeting link in the first comment. HubSpot for Developers

Boston, next week. 🇺🇸 Ergün Kayis and I are heading to HubSpot UNBOUND (Sept 15–18). Four days of HubSpot people, product news, and the hallway conversations that usually turn out to be the best part. If you're there too, let's actually meet, not just wave across the expo floor. Two ways to grab time with me: 🧠 Braindates (short, focused, no slides): → Auth, multi-portal, billing: the part of your HubSpot app that isn't your idea. Group AMA, Thursday 9:00 AM. https://lnkd.in/dkgeRRNh → Theme vendors: AI-built pages get better. Who keeps them accessible and on-brand? 1:1, vendor to vendor. https://lnkd.in/dDNCRG7h 📅 Or book a slot directly with us, in person in Boston, or 30 minutes on Zoom once you're back at your desk: → https://lnkd.in/eF8XZztS Happy to talk about whatever you're building on HubSpot, the POWER Apps Platform (shipping HubSpot apps without the plumbing), PowerPlay AI (building pages from a single prompt), or where themes go next. See you in Boston! #HubSpotUNBOUND #HubSpot #HubSpotPartner #maka #UNBOUND

Boston, next week. 🇺🇸 Markus Zweng and I are heading to HubSpot UNBOUND (Sept 15–18). Four days of HubSpot people, product news, and the hallway conversations that usually turn out to be the best part. If you're there too, let's actually meet, not just wave across the expo floor. Two ways to grab time with me: 🧠 Braindates (short, focused, no slides): → You haven’t let AI near your website yet. What’s holding you back? https://lnkd.in/eMdHB5tr → AI built your page. You got stuck or rebuilt half of it. Let’s swap stories. https://lnkd.in/ePDGn6Nq → What’s still missing in Content Hub? Bring your most tedious task. https://lnkd.in/eSR6sppk 📅 Or book a slot directly with us, in person in Boston, or 30 minutes on Zoom once you're back at your desk: → https://lnkd.in/eF8XZztS Happy to talk about whatever you're building on HubSpot, PowerPlay AI (building pages from a single prompt), the POWER Apps Platform (shipping HubSpot apps without the plumbing), or a project you'd rather hand to us. See you in Boston! #HubSpotUNBOUND #HubSpot #HubSpotPartner #maka #UNBOUND

PowerPlay now supports multi-language pages. Anyone running a HubSpot page in more than one language knows the second half of that job. You build the section, then you build it again in every variant, in a language you may not speak. Weeks later someone changes a headline on the main page and the other versions quietly fall behind. Now it is one more request. Add an FAQ section, then say: do the same in the German version. PowerPlay finds the variant, configures the same POWER Pro modules, and writes the content in that language. It applies to edits as well, not only new sections. Change something on one version, then ask for it across the rest without opening each page yourself. We put a short silent video together showing the whole flow.

For the last year we have been building something we could not stop thinking about. Today we are very excited to announce PowerPlay, an AI builder for POWER Pro. One prompt. A finished section in your HubSpot portal - in seconds. No generated code, no lock-in. PowerPlay configures the theme you already have, so everything it builds is native HubSpot and yours to keep. Seven years of POWER Pro went into this. It is live on the HubSpot App Marketplace today, and free to start. Watch it work below. Links in the comments.

POWER Pro v48 is out. Advanced Titles: headlines that finally look designed, not typed. Full-height sections: give a section the whole screen. Sticky sections: content that stays while the page moves. Everything else is in the changelog, link in the comments. Install the update from Marketplace Downloads in your HubSpot account. #hubspot #power

For the last year we have been building something... More soon. 👀

Nearly 4,000 support tickets since we introduced POWER Pro. We sorted them by role last week. Fewer than one in ten came from a developer. Marketers alone account for more than half, over 2,000 tickets. Add designers, founders and execs, and about nine out of ten come from someone who does not write code. That changes what good support has to look like. A theme gets chosen by a developer or an agency. It gets lived in by whoever needs to update the site on a Tuesday afternoon, and that person is not going to open the codebase to move a section. The volume number is the one we care about more. Faster answers help. Fewer reasons to write in helps more.

Five of the modules our customers build with most in POWER Pro, and what each one is actually for. The one we get asked about most is the bento grid module: mixed cell sizes with a different content type in every cell. Images, text, titles, menus, ... , all in one grid. The calculator is a close second, since it runs real formulas with conditions and multiple results without a developer. All of it native HubSpot. Your marketing team edits it in the page editor like any other section, because that is what it is. Swipe through. Happy to answer questions about any of them in the comments.

POWER Pro just passed 1,800 sales on the HubSpot Marketplace. We keep saying that number out loud. A theme sale is a transaction. But each one means a team decided to run their website on something we built. Seven years in and it still doesn't feel normal. There was never a big strategy behind this. Something broke, we fixed it, next week something else broke. That was more or less the whole plan. A lot of this number belongs to the agencies and teams building on POWER Pro, some of them since the very early days. And to everyone who told us what we got wrong, sometimes in very direct support tickets. Thank you! We'll see how long the next 1,800 takes 🚀