Marchex

Sales performance comes down to what happens in real conversations with customers. Today, Marchex introduced Agent Behaviors, a new AI-powered solution designed to help organizations understand and optimize the specific agent actions that influence appointment bookings, sales, and customer satisfaction. Agent performance can be difficult to measure at scale: coaching can be broad, reactive, and based on limited visibility into what happens during customer interactions. Marchex’s Agent Behaviors helps change that. By combining automated behavioral scoring with deep conversation analytics, organizations can:  • Identify which agent behaviors are helping convert more callers into appointments   • Spot performance issues before they impact results  • Coach teams on the behaviors that influence conversion and customer satisfaction  • Strengthen sales execution across teams, locations, and interactions The takeaway is simple: small moments in conversations can have a major impact on business performance. When teams can see and measure those moments, they can improve how they sell, coach, and serve customers. “Each customer interaction reveals valuable indicators of what influences conversions and overall customer satisfaction,” said Troy Hartless, President and CRO of Marchex. Agent Behaviors is now available within the Marchex Engage Platform. Learn more: https://lnkd.in/gqtizFBt 

Healthcare organizations don’t have a data problem; they have a visibility problem. Every patient call contains signals about access, intent, and experience. But for so many health systems, that data is still locked in conversations they can’t analyze at scale. In a new piece for HIT Consultant, Marchex’s Lee Barth breaks down how conversation intelligence is changing that, and turning everyday patient interactions into measurable, actionable insights. This isn’t theoretical. It’s how organizations:  • This isn’t theoretical. It’s how organizations:   • Identify why appointments don’t get scheduled    • Understand patient friction in real time    • Connect marketing, contact centers, and operations with shared data  As AI adoption accelerates in healthcare, the differentiator won’t be who has the most technology. Differentiators will be who can actually operationalize the insights from calls. That’s where conversation intelligence is making a real impact. Lee dives deep here:  https://lnkd.in/ecgXvqrX 

We’re excited to announce the expanded rollout of the Marchex Engage Platform™, helping businesses detect performance gaps, act on the biggest opportunities, and measure changes overtime. Organizations generate thousands of customer conversations every day. The challenge isn’t access to more data. It’s understanding where performance is breaking down, what is driving it, and what actions will have the greatest impact on revenue. Marchex Engage Platform brings together AI-powered conversation analytics with performance dashboards, benchmarking, and recommendations so teams can: • Detect performance gaps across brands, locations, campaigns, and agent types  • Act faster with targeted recommendations tied to business impact  • Benchmark performance and catch customer experience issues before they affect growth Customers are already using the Marchex Engage Platform to uncover new opportunities for improvement.  One organization used the platform to uncover $60,000 in wasted marketing spend from underperforming affiliate sources, allowing them to redirect budget toward higher-performing channels. “The Marchex Engage Platform helps up validate, explore, and act faster.” - Paid Media Leader, Multi-Location Healthcare Organization With centralized insights for both corporate leaders and individual locations, the Marchex Engage Platform helps organizations turn customer conversations into measurable revenue growth. Learn more: https://lnkd.in/g2UMh4wa

Marchex has launched a new integration with Freshpaint to help healthcare marketers turn patient conversations into clearer marketing performance insights.   Too often, what happens after the phone rings is still a blind spot. Campaigns drive calls, but marketers cannot always see which conversations led to appointments, where patients drop off, or what happened next. By combining Marchex’s AI-powered conversation intelligence with Freshpaint’s privacy-first data platform, healthcare organizations can link conversation data to marketing activity while staying compliant with healthcare privacy regulations. The result: clearer attribution, stronger campaign optimization, and more confidence in what’s driving patient appointments. Learn more about the integration here: https://lnkd.in/gqS4qtxd 

Many of the most important patient decisions still happen in conversations.   That’s why marketing leaders are looking beyond clicks and form fills to understand what actually drives patient engagement.   PDS Health recently expanded its use of Marchex conversation intelligence to connect marketing campaigns with real patient interactions and appointment outcomes.   The result: deeper attribution visibility and a near 20% reduction in marketing cost per lead.   When you can understand what happens in the conversation, you can make smarter marketing decisions.   Learn more: https://lnkd.in/gJBACJMf

The best franchise brands don't just grow — they 𝗴𝗿𝗼𝘄 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆..   Every location delivering great customer experiences. Every lead handled well. Marketing spend that's clearly tied to results. Marchex conversation intelligence is making that a lot more achievable for franchise teams — giving leaders the insights and actions they need to grow revenue. https://lnkd.in/e5D3G4Xu #franchisemarketing #conversationinsights 

70% of positive first phone calls result in an appointment. For a chiropractic practice, the "digital front door" might be your website, but the real conversion happens the moment a patient picks up the phone. Most practices invest heavily in local SEO and patient reviews, yet the patient journey often breaks during the initial intake conversation. Data shows that even a small improvement in how your front desk handles inquiries can significantly increase your monthly patient volume. How does your team ensure every caller feels heard from the first hello? Dive into the full details:  https://lnkd.in/gnhXWhnN  #conversationintelligence 

As AI changes how customers find and talk to brands, 𝘁𝗵𝗲 𝗼𝗹𝗱 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮 "𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹" 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴. Forward-thinking marketers are changing their measurement frameworks: 🔹 Prioritizing industry-specific lead quality over raw call volume  🔹 Moving past basic attribution to connect high-value signals to marketing campaigns  🔹 Using real-time sentiment to fix customer friction before it becomes a public review https://lnkd.in/eYJw2_yv  What is your top priority for evolving your measurement framework this year? #conversationintelligence 

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝘀𝗽𝗼𝘁 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘀𝗵𝗶𝗳𝘁 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗹𝗮𝘀𝘁 𝗺𝗼𝗻𝘁𝗵’𝘀 𝗿𝗲𝗽𝗼𝗿𝘁𝘀? With AI-powered call insights from Marchex, you can: 🔹 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀: Identify new topics and trends directly from your customer conversations   🔹 𝗔𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: Surface shifts in intent and sentiment before they become common knowledge 🔹𝗔𝗰𝘁 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: Use granular intelligence to pivot your strategy and capture new opportunities first Let’s connect at #IFA2026 (Stop by booth #407).  https://lnkd.in/enQcApJQ International Franchise Association, Lee Barth, Zachary Hall, Brett Howard  

Are you capturing every high-value lead who calls your franchise? Many don’t realize that customer call length rarely correlates with intent, and keyword counts miss the vital context of a conversation.  Industry-specific AI allows you to distinguish a casual inquiry from a high-intent prospect. Deeper insights can help you prioritize the right leads and invest in high ROI marketing campaigns. Stop by Booth #407 at #IFA2026 to see how leading franchises turn deep conversation insights into growth. Marchex’s purpose‑built conversation intelligence for franchised brands lets you zero in on high‑intent prospects—fast and ahead of your competitors. https://lnkd.in/enQcApJQ #FranchiseMarketing #CustomerInsights International Franchise Association, Lee Barth, Zachary Hall, Brett Howard