Marka Works

The Hidden Secret of Branding Design notes from Mustafa Akülker — Founder & Brand Architect at MarkaWorks Branding has 3 hidden layers: 1️⃣ What They See 2️⃣ What They Feel 3️⃣ What They Remember ① What They See Visual identity is the first point of contact with a brand. People feel a brand before they understand it — and what shapes that feeling is what they see. Apple — Through minimalist form and generous white space, Apple has embodied its “say less, feel more” philosophy with unwavering visual consistency for decades. People first notice the emptiness then, the trust. Burberry (Rebranding 2023) — By shifting from a modern sans-serif logo back to a serif typeface, Burberry reintroduced its sense of heritage. Without realizing it, people received the message: “luxury is being redefined.” ② What They Feel Design is an emotional narrative. People buy based on emotional reasons, not rational ones. Airbnb — The “Belong Anywhere” campaign sold emotion more than the logo. People felt they were buying belonging, not just a home. Coca-Cola — The “Share a Coke” campaign made millions of people feel personally connected by putting their names on bottles. In that moment, it wasn’t the product that was sold, but an emotional bond. ③ What They Remember Memory is the true test of a brand. A visual or emotion creates a moment, but a system that reminds them of that moment again makes the brand lasting. Nike — “Just Do It.” A single slogan managed to reproduce the same emotion for decades. Starbucks — The ritual of writing names on cups has become an even stronger memory code than the logo itself. Each cup has become a personal memory. Visual identity is not just about aesthetics — it’s the first code through which a brand enters the mind. For more lessons in design and mastery 📍 @markaworks @mustafaakulker 🧠 Unique branding experience. → Book a free brand consultation at markaworks.com #branding #designstrategy #visualidentity #brandarchitecture #markaworks #mustafaakulker #creativeagency #brandexperience

Branding is... Brand Strategy If you’re still designing without a strategy you’re not building a brand, you’re decorating. Moodboarding & Messaging Every timeless brand starts with a feeling. If you can’t feel it, you can’t make anyone else believe it. Visual Identity Your logo isn’t your brand but it better look like one. Because perception is power. Packaging The moment they touch it, they decide. Great brands design that moment on purpose. Digital Presence Your website is your modern storefront. If it doesn’t convert, your design doesn’t matter. Brand Systems Consistency isn’t boring it’s how empires are built. Every strong brand has a system, not a style. Branding isn’t luck — it’s architecture. Build it right. → markaworks.com #markaworks #branding #brandidentity #brandingstudio #brandingagency

Colors of 2026 Brand palettes are shifting - away from sterile minimalism, towards textured realism and emotional depth. 2026 will be defined by palettes that feel alive: greens with oxygen, oranges with motion, and blues that breathe. If you’re building a brand for the next era, start with the emotion your color carries - not just the hex code. Save this post - the future of branding will look nothing like the past. #ColorsOf2026 #markaworks #brandtrends #branddesign #creativeagency #colorpalette #branding #designinspiration #futureofdesign #mustafaakulker

Design isn’t about taste. 
It’s about seeing what others can’t - and having the courage to build it anyway. These are 7 lessons every designer eventually learns. #designthinking #brandidentity #creativedirection #markaworks #mustafaakulker

❌ The biggest mistake in design? Trying to show everything at once. ⠀ 🎯 Visual hierarchy isn’t about “showing it all.” It’s about guiding the eye — showing the right thing in the right order. ⠀ In this carousel, I used one of our own projects at MarkaWorks to demonstrate how a structured hierarchy turns design into direction. ⠀ 👉 Save this post if you design for brands, and want your visuals to actually convert. #markaworks

We design selling brands - not just beautiful ones. This is our MarkaWorks Showreel 2025: a glimpse into the brands, packaging systems, and digital experiences we’ve crafted for product-based businesses around the world. From strategy to packaging to Shopify - every frame is built to sell, not just to look good. 🎥 Full video on YouTube → [https://lnkd.in/dRGQ_5HF] #branding #packagingdesign #showreel2025 #markaworks #brandidentity #shopifydesign #supplementbranding #creativeagency