marlo marketing

Happiest of anniversaries to one of marlo marketing's most beloved clients, COJE Management Group, as they celebrate 10 years of Yvonne's. So much has changed since Christopher P. Jamison & Mark Malatesta first announced that the guys - known then for little more than a dimly lit sexy Mexican spot in Back Bay - were taking over the space that had housed Boston's storied Locke-Ober for over a century. Many were not amused, but where others failed, they not only delivered but exceeded every expectation. Their vision of respect for the past coupled with what all Bostonians now recognize as "COJE cheekiness" hit it out of the park from day one. As Rebecca Kilbreath wrote in her Editor's Letter in restaurant development + design magazine after a visit in 2023: "Rarely does a restaurant group manage to hit the trifecta: beautiful spaces that are an experience in and of themselves, a highly engaged hospitality team that makes dining fun and effortless and, to top it off, the food is actually great!" It's been a joy to have worked with this team over the past 15 years, and to have played a part in Yvonne's and all their subsequent spots. A huge thanks and congratulations to all we've worked with over the years, and a special shout out to Chris whose creative vision combined with a laser focus on every detail created a restaurant group none of us can imagine this city without. Thomas Berry Joe O'Connor Raymond Tremblay Courtney McCabe Mai Nguyen Bianca Malatesta MacKenzie Dias Timothy Mahoney Michael Adkins Krysten Licari Vanessa Giorgi Anastasia Mattes

Details matter. I knew it to be true before, and my experience planning the YPO Hospitality Global Summit - from ideation to execution - over the past 15 months that was held this past week in Detroit changes nothing about that deeply held belief. As Bashar Wali, my partner in this madcap adventure wrote about me, "no one choreographs controlled chaos like you." It's true - the more detailed you go the more difficult it is to get right...but IMHO it's worth every moment of chaos - controlled or (often, hopefully BTS!) otherwise! Tremendous thanks to all who were a huge part of this journey - from the team at Detroit Homecoming led by Mary Kramer who inspired it all, to all the people we got to meet along the way who played a part, large or small. To Mistine Boren and Kendra Stetson - thank you for all you did to pull this together and make things beautiful and detailed - blood, sweat, and sometimes tears included! And last but not least to BW - dumb & lazy you are definitely not, and I love more than words can express that that will be our motto for life.

Last May, I got an email with the subject: “Story on you for Detroit-based business magazine.” I opened it to find this note: “I write a column for DBusiness Magazine, a Detroit-based publication focusing on men/women who grew up in the D/Michigan who’ve gone onto achieve success away from their hometown but were profoundly impacted by their experience as Michiganders.”   It was auspicious timing, as I’d been knee-deep in all things Detroit since last summer when I proposed to the YPO Hospitality Business Network that we combine our annual two smaller events into a larger Global Summit. I even offered to plan it…if we did it in Detroit. It had been over 30 years since I left my hometown for law school in Boston but my engagement and connection with the city and its people (as a result of years of attending Detroit Homecoming, natch!) was the highest it had ever been – not that Tom Murray, the journalist who reached out, knew any of this. The universe truly does work in mysterious ways!   I agreed to be featured, did a Zoom interview over the summer and, a few days ago, started receiving those solicitation emails offering the article lacquered onto an ugly wood frame to keep for posterity. That was my alert that it had come out in the September/October issue…I also hadn’t paid much attention to the timing, lol. Talk about serendipity, not strategy! What a win-win-win, for both me, my beloved hometown, and all the people joining me next month to share their stories of Detroit and all things hospitality! https://lnkd.in/dmHxYGDz Bashar Wali Mistine Boren Kendra Stetson Avinash Sharma Mary Kramer Jonathan Opdyke Christine Kloostra Harry Milloff Michel Falcon Grace Keros Andrew Leber Salvador Salort-Pons Matt Hubbard Joseph McClure Ping Ho Katy Trudeau Joe Dominiak Aditya Paul Berlia Rakesh Chauhan Mital Patel Alex Cabañas Alexandra Clark Jason LaValla Mike Kehoe Paul Brown Bob Newmark Jason Grobbel Jesse Stein Todd Diener Jordan Beeman Felipe Hasselmann Morgan Brodey Sam Bakhshandehpour Camille Renshaw Doug Renfro David Ostrowe