Measured

What’s the one measurement approach nearly half of marketers are betting on in 2026? According to new research from EMARKETER and TransUnion, 46.9% of U.S. brand and agency marketers plan to invest in Media Mix Modeling (MMM) over the next 12 months. And it’s not just a trend – 27.6% of marketers named MMM the most reliable way to measure performance, ahead of Multi-Touch Attribution (19.4%). As signal loss accelerates and ROI scrutiny intensifies, brands are turning to MMM to uncover what’s truly driving results. That’s why we created The CMO’s Guide to Causal Media Mix Modeling: a 90-day action plan to turn advanced measurement into a competitive advantage. Download the guide today and start focusing on a measurement system that moves your business forward: https://lnkd.in/eV7ZPPkv

Are your numbers up but growth feels stuck? Our Client Strategy experts just broke down the top 5 challenges tripping up today's marketers and how to fix them with causal, evidence-led measurement. From chasing ROAS instead of optimizing marginal iROAS to bridging the gap between marketing and finance with incrementality metrics -- if you’re ready to move from activity to impact, this one’s for you: Top 5 Challenges Marketing Leaders Face Today and What the Experts Recommend: https://lnkd.in/e6uV4_NJ Many thanks to Jarah Burke Alm, Alex Lawrence, Jason Beville, and Todd Martin!

Every CMO is under pressure. Pressure to deliver growth with fewer signals. Pressure to prove ROI in real time. Pressure to make bold moves without perfect data. And yet, so many marketing orgs are still running on legacy measurement systems that can’t keep up with how modern media really works. It’s not a lack of ambition, it’s a lack of clarity. That’s where Causal Media Mix Modeling comes in. It gives CMOs the causal truth behind performance -- not guesses, not stitched-together metrics -- real, provable insights into what’s driving results. We just released a new Guide: The CMO’s Guide to Causal Media Mix Modeling that features a step-by-step 90-day action plan for building the kind of measurement system your strategy deserves. Download the Guide and turn the pressure into progress. (Link in the comments.)

Modernizing your approach to media measurement can sometimes feel a little spooky, especially when you’re a marketer already juggling haunted spreadsheets, phantom metrics, and pressure from every corner of the organization. But media measurement doesn’t have to send chills down your spine or drain your team’s lifeblood. With the right framework, tools, and partners, marketers can turn that house of horrors into a well-lit lab, one where insights are clear, results are trusted, and decisions are made with confidence instead of dread. After all, the only thing truly spooky about measurement is staying stuck in the dark. So grab your flashlight. We’re about to prove that measuring your media impact isn’t something to fear. Here are 10 reasons why: https://lnkd.in/eprcUp7v

Just put it on the must-read list at Measured: "Click Here: The Art and Science of Digital Marketing and Advertising by Meta CMO Alex Schultz." Thanks for the insights Will Post!

Is your CMO ready to step into the future of advanced media measurement? You need an easy-to-understand primer on Causal Media Mix Modeling (MMM) – and better yet, a 90-day action plan that will help your enterprise quickly and efficiently adopt a Causal MMM practice. Just look at the research from eMarketer and TransUnion: ✅ 46.9% of U.S. brand and agency marketers plan to invest in MMM over the next 12 months ✅ 27.6% of marketers named MMM the most reliable way to measure performance This isn't just a trend. It's the future of accurate, reliable media measurement. Download our "CMO’s Guide to Causal MMM" today and start focusing on a measurement system that moves your business forward: https://lnkd.in/eV7ZPPkv

What’s the real blocker to media performance right now – is it measurement or the way we organize around it? At this week’s ANA Masters of Marketing Conference, marketing leaders are tackling exactly that, from Media Mix Modeling 4.0 to the AI-infused future of cross-media and retail media. Measured’s own Matthew McMahon will be on site in Orlando to connect with marketing leaders on what’s next in marketing measurement, and why incrementality is at the center of it. If you're heading to the event, reach out now and lock in a conversation that could define your 2026 media strategy: https://lnkd.in/eBu7Sa_v

Huge thanks to everyone who joined our MeasureUp Summit in NYC! What an incredible day filled with the sharpest minds and boldest brands leading the charge in redefining media measurement. Insight-packed sessions, dynamic panels, and a Manhattan sunset capped it all perfectly. Hats off to Avinash Kaushik for his truly visionary keynote, and to our fantastic brand partners who joined us on stage for this special event: Vuori, Patagonia, Sketchers, Steve Madden, and Free Fly Apparel. See you all at the next MeasureUp!

Marketers are facing a harsh reality: The way we measure impact often doesn’t line up with the decisions that actually drive the business. That challenge is what drew our new SVP of Marketing, Michael Finnell, to Measured. Mike has spent his career proving that marketing is more than a cost center — it’s a growth engine. In this Q&A, he shares:  ✔️Why tackling marketing’s $420B measurement problem is personal for him  ✔️His approach to building teams that thrive under pressure (and enjoy the work along the way)  ✔️The biggest challenges marketers face right now, from signal loss to black-box AI  ✔️And yes, a surprising hobby involving bees Read the full Q&A: https://lnkd.in/esG4fbXN

Today we’re proud to announce major enhancements to the Measured Incrementality Model (MIM), the triangulated measurement methodology powering the Measured Platform. With these updates, Measured sets a new standard for how Causal MMM delivers real-time decisioning trusted by enterprise marketers. Unlike traditional MMMs, which are slow, expensive, and not grounded in causality, teams no longer have to wait months, or even weeks, to understand the true business contribution of their ad spend. This is especially important in today’s fragmented, high-pressure environment, where delays and lack of clarity can mean missed opportunities and wasted spend. With our MIM updates, enterprise marketers now gain the speed, transparency, and control they need to measure and optimize their media investments with confidence. Here’s a preview of our new enhancements: ✅ On-Demand Model Refresh ✅ User-Selectable Inputs ✅ Self-Serve Transparency ✅ Integrated Planning + Reporting “Most MMMs are still black boxes — slow, inflexible, and disconnected from outcomes. Measured is changing that,” said Mahesh Jeswani (MJ) Jeswani, Chief Product Officer. “By combining speed with transparency, we’re giving teams the confidence to test, learn, and adapt without waiting for answers. It’s a big step toward making Causal MMM not just a measurement tool, but a powerful daily driver for strategy.” Learn more: https://lnkd.in/evXAWFrg