If you work in social media marketing, these are the stories you need to read this week 👇
Meltwater
Software Development
San Francisco, California 215,572 followers
Guesswork Doesn't Work. Meltwater for Media, Social and Consumer Intelligence.
About us
Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
- Website
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http://meltwater.com/
External link for Meltwater
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Online media Intelligence, Social Media Marketing, SaaS, Public Relations, Artificial Intelligence, Media Monitoring, Social Engagement, PR & Influencers, and Information Technology
Locations
Employees at Meltwater
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Hoa Pham
Senior Director Finance
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Chris Hackney
Chief Product Officer - Meltwater
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David Saxon
Accomplished Executive Driving Global Business Growth through Strategic Partnerships and Innovative Market Strategies | Expert in Digital Marketing…
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Fred Brown
Principal Support Engineer - Manager at Meltwater
Updates
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✨ November Content Ideas for Social Media Managers If you’re planning your holiday calendar, November offers plenty of opportunities to connect with your audience in meaningful ways — from cultural celebrations to awareness initiatives. Here are a few themes to consider weaving into your social strategy this month 👇 📚 National Novel Writing Month (NaNoWriMo) – Celebrate creativity! Encourage storytelling, writing prompts, or behind-the-scenes brand stories. 🥗 World Vegan Month – Highlight plant-based recipes, sustainable food choices, or eco-conscious products. 💙 National Diabetes Month – Share awareness content, health tips, and stories of resilience. 🌿 National Healthy Skin Month – Perfect for wellness, skincare, and self-care brands to promote routines and education. 🏡 National Home Care & Hospice Month – Recognize caregivers and share resources or stories of compassion and support. 🪶 National Native American Heritage Month – Celebrate Indigenous voices, art, and history with authenticity and respect. 🎓 National Scholarship Month – A great time to highlight educational opportunities or inspire lifelong learning. 🧔 No-Shave November – Encourage participation or donations to support cancer research and awareness. 💡 Pro Tip: Plan a mix of educational, uplifting, and community-driven content that aligns with your brand’s mission and audience values. What’s on your November content calendar?
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An afternoon at Creator Culture Club with Canon EMEA 📸 We recently hosted an inspiring creator workshop with Canon, bringing together some of the most talented voices shaping today’s creator economy. The Creator Culture Club is our hub for creators to tap into their talent, refine their skills, and learn from the best in the industry — empowering the next generation of storytellers to take their craft to new heights. Big thanks to everyone for joining us in London and helping make this session truly unforgettable. Antonia Jade Amico Zubair Timol Gareth Crew Dave Burt Alice Sampo Nataliya Tkachenko #creators #content #contentcreators #masterclass
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Who are you dressing up as for Halloween? 👻🎃 #Marketing #PR #PublicRelations
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📢 Partner News: Our friends at We. Communications have launched Reputation Forecast — a first-of-its-kind framework that quantifies corporate reputation with financial-grade data and communications intelligence. #AMECMM
What if your most valuable asset isn’t on your balance sheet? Today, we’re excited to announce Reputation Forecast, a first-of-its-kind framework that unites financial-grade reputation value measurement with AI-powered stakeholder insights to provide actionable reputation value and risk intelligence. Grounded in methodologies developed and trusted in the insurance and investment markets, Reputation Forecast provides proven, scalable solutions for boards, communication executives, and marketers. With these new insights, leaders can benchmark brand reputation value, time the impact of key business decisions, identify stakeholders most sensitive to issues, and more. https://bit.ly/4pnRTgJ
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🎄 What's “Ralph Lauren Christmas? Over the past two weeks, online mentions climbed 167% to 5.6K, while total reach surged 20% to 2.36 billion. Engagement peaked on October 23, as creators and lifestyle outlets shared festive inspiration under the trend. Here’s what Meltwater's Search Assistant, surfaced in seconds 👇 🕯️ Aesthetic Meets Nostalgia: The trend channels a “luxury countryside Christmas” — think tartan throws, roaring fireplaces, and brandy by the tree. It’s a visual love letter to timeless American heritage style. 💫 Gen Z’s Cozy Aspiration: Gen Z audiences are leading the charge, embracing Ralph Lauren’s classic aesthetic as an aspirational holiday vibe. While some call it “old money Christmas,” others frame it as a cozy antidote to fast fashion culture. 🛍️ Retail Ripple Effects: Brands from Primark to Boots have jumped on board, offering Ralph Lauren-inspired pajamas, fragrances, and home décor — bringing the look to a broader audience. 🎁 Luxury in the Gift Guides: From cashmere scarves to signature aftershaves, Ralph Lauren is dominating holiday gift lists — reinforcing its position as a global symbol of sophistication and tradition. ✨ Whether it’s about aspiration, nostalgia, or a craving for timeless elegance, the “Ralph Lauren Christmas” moment proves one thing: heritage style is trending again. This analysis took seconds with Mira, Meltwater’s agentic AI, surfacing real-time data and audience insights from millions of conversations across platforms. #Meltwater #AI #SocialListening #TrendAnalysis #RalphLauren #RalphLaurenChristmas
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Meltwater reposted this
🔍 How are our digital habits changing? The Digital 2026: Global Overview Report explores how we search, shop, and connect in today’s digital world 📊 Inside, you’ll find 700+ pages of stats and charts exploring your biggest questions, like: 1️⃣ How many social platforms does the average user access each month? 2️⃣ How are different age groups discovering new brands? 3️⃣ How much time does Gen Z spend on social media? 4️⃣ Which channels are marketers investing ad dollars in? Download Meltwater’s Digital 2026 report today: https://wbby.co/4p1qsIH
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Our Chief Strategy Officer, Alexandra Saab Bjertnæs, shared in a recent ADWEEK article that there’s no such thing as knowing your audience too well. In a world where consumer interests and behaviors evolve daily, curiosity becomes a marketer’s greatest advantage. It’s about using uncertainty as a catalyst — to ask sharper questions, uncover blind spots, and make smarter, data-informed decisions. With the right data and the curiosity to explore it, marketers are no longer limited to only having a surface-level understanding of their target customers. 👉 Read the article: https://lnkd.in/efAW9SZ2 #MarketingStrategy #ConsumerInsights #Digital2026 #DataDrivenMarketing
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Unfortunately I do love... - Journalists who actually reply - "Quick calls" that are actually only 10 minutes - The "raised hands" emoji to react to every post on Slack - Execs who approve quotes on time - Having 13,798 unread emails (but they're mostly sweetgreen offers) - Showing off the paid, owned, and earned media dashboard in the All Hands meeting #PublicRelations #PR