mFilterIt

October Recap🚀 Catch up on our latest media mentions, case study, infographics, and insightful blogs 📩👇 #InsidemFilterIt #AdTech #BrandProtection #DigitalAdvertising #BrandSafety #AdFraudDetection #AdFraudPrevention #OctoberRecap

🎙 Filters OFF – MENA Edition | Episode 5 – Ganesh Sonawane (Virgin Mobile UAE) 🚀 Conversions, Chaos & CRM — Building Growth That Actually Delivers You don’t need 25 tools to drive growth. You just need five — the ones that actually talk to each other. In this byte, Ganesh Sonawane, Head of Digital Acquisition at Virgin Mobile UAE, joins Host Debsena Chakraborty to unpack: 💡 The real tension between long-term brand trust & short-term performance ⚙️ Why growth happens when channels complement — not compete 🔍 The five tools that matter most to a performance marketer today 🔥 And how fraud prevention is quietly becoming the new growth engine 🎥 Watch the trailer — where dashboards meet decisions and tech finally makes sense. Full episode dropping soon! 🎬 Creation & Direction: Bharath Kumar 🅱️ 🎞 Edit: Prajwal Jain #FiltersOFF #MENA #VirginMobileUAE #AdTech #PerformanceMarketing #DigitalTrust #AppGrowth #CRM #MarTech #GrowthMarketing #FiltersOFFMENA #Podcast #Leadership #Attribution

Brand keywords define your identity, but affiliates or competitors secretly bidding on them can steal traffic, increase keyword bid cost, inflate CPCs, and drain ROI. In 2025, brand bidding is more than just a compliance problem; it’s a strategic threat. Check out our blog - https://shorturl.at/vrzmX learn why brand bidding can’t be ignored in 2025, how top brands are tackling it, and how mFilterIt protects your affiliate programs. #BrandBidding #AffiliateMarketing #AffiliateFraud #AdFraud #PerformanceMarketing #AdFraudPrevention #MarketingROI #DigitalTrust #mFilterIt

We put our team to the test this Halloween with a spooky twist 👻   Can they unmask the digital monsters haunting ad campaigns — from bots to fake apps?   Watch till the end and see who guessed right! 💀   Now it’s your turn — drop your answers in the comments if you dare 🕸️   #HalloweenWithmFilterIt #DigitalMonsters #AdFraud #BrandProtection Devika Rajpal Muskan Khatri Ashwani Singh Aastha Johri Manvi Rampal

Filters OFF S2 | Ep 5 – Pawrush Elavia (Zepto) 🎥 Episode live on 6th Nov → https://lnkd.in/ebiWkgMP Speed. Scale. Real Growth. ⚡ When you’re scaling at Zepto speed, every click, store, and user matters. In this byte, Pawrush Elavia, Head of Growth at Zepto, gets candid with Dhiraj Gupta (CTO & Co-Founder, mFilterIt) on what it takes to sustain hypergrowth — without falling for the “growth hack” trap. 💡 3× growth in 12 months — and what truly drove it ⚙️ Why business growth > dashboard metrics 🤖 Why even the fastest brands can’t outrun fraud 🏬 The micro-market approach that changed everything 🎙 Creation and Direction: Bharath Kumar 🅱️ 🎧 Edit : Prajwal Jain #FiltersOFF #Zepto #QCommerce #DigitalTrust #AdFraud #StartupGrowth #PerformanceMarketing #Podcast #DhirajGupta #PawrushElavia #mFilterIt

The festive carts looked different this year🍫💪   While chocolates still hold their space on the digital shelf, a more healthier snacking option has also made a relevant space. Chocolates now share space with protein bars, low-sugar desserts, and functional snacks.   Our Blinkit analysis reveals how this health-first shift reshaped festive quick commerce buying trends and what marketers must do to stay visible.   Swipe through the key takeaways 👇 Also, read the full mFilterIt blog for complete analysis and a DIY checklist to win on the digital shelf https://lnkd.in/gHWrBzrE   #QuickCommerce #EcommerceAnalytics #FestiveSeason #RetailMedia #DigitalShelf #HealthSnacking #mScanIt Noopur Mathur Divyakshi Aneja Ankush Arora

Filters OFF – MENA Edition | Episode 3 is LIVE! Saurabh Shukla, Head of Adtech & Retail Media Ops, Landmark Group Joins Bharath Kumar 🅱️, AVP – Product, mFilterIt Retail Media is being called the next gold rush in MENA — but what’s real and what’s hype? In this candid conversation, Saurabh breaks down: 💡 Why first-party data in MENA is still catching up ⚙️ Why AI can’t replace the human layer in adtech 🧠 How people, process, and mindset drive real growth 🎥 Watch now: 👉 https://lnkd.in/ebiWkgMP Let’s celebrate this festive with insights that go beyond dashboards — because when people and purpose align, data finally makes sense. 🌍✨ #FiltersOFF #MENA #LandmarkGroup #RetailMedia #AdTech #DigitalTrust #Programmatic #MarketingLeadership #FiltersOFFMENA #Podcast #mFilterIt #Diwali2025

Not all traffic that looks real is real.   While attribution platforms show you where installs come from, they don’t reveal whether those installs are genuine.   The modern-day fraudsters have mastered the art of mixing bots, incent installs, and hijacked clicks to make campaigns look healthy on dashboards.   Want to see how they do it & how you can stop it? Read the blog here - https://lnkd.in/gBXZi65x   #MobileAdFraud #AdFraudDetection #AttributionPlatforms #AppMarketing #DigitalAdvertising #PerformanceMarketing #AdFraudPrevention #AdTrafficValidation #mFilterIt

You could be running the most data-driven campaigns, but what if the data you are relying on is not trustworthy?   And clearly, you can't optimize what you can't trust.   Ad fraud today isn’t just about fake clicks or bots anymore.   It’s evolved into a complex web of tactics that can: 💸 Drain your ad budget before you even realize it 📊 Corrupt your campaign data and mislead optimization 📉 Slow down your overall business growth trajectory   But as we all say, it's better late than never. It’s time to get ahead of fraud before it gets ahead of you.   Our Ad Fraud Guide for Marketers breaks down how to detect hidden fraud patterns, protect your ad spend, and make every marketing dollar count.   Read the complete guide here - https://lnkd.in/d5yQTFpR   #AdFraud #DigitalMarketing #PerformanceMarketing #AdFraudPrevention #GrowthMarketing #BrandSafety #mFilterIt