MikMak

🎃 Happy Spooky Season from MikMak! 🎃 We love any excuse to bring our global team together, and our Pumpkin Carving Contest did just that! MikMakers across time zones showed off their creativity through hand-carved and AI-designed pumpkins, turning friendly competition into a showcase of pure MikMak magic. Here’s a peek at the creations that lit up our pumpkin show-and-tell 👻 Let us know your favorite or share your own pumpkin in the comments!👇 #LifeAtMikMak #RemoteTeam #HalloweenFun

💄 Beauty brands that turn their content into a shoppable experience are seeing stronger engagement and conversions across both organic and paid campaigns. 📊 MikMak’s Q3 data shows that Beauty brands in Europe are currently investing the most in Google and Meta to drive shopper traffic. 🌍 See how this plays out across the UK, France, Spain, Italy, and Germany: https://lnkd.in/e_cipP7C #Beauty #eCommerceTrends #ShopperInsights

“I could go into a platform like Chat GPT and ask, 'What are the best gifts for a 7-year-old'? And we’re starting to see that MikMak technology surface in the responses we get from these platforms. A lot of those results are sourced from your organic SEO, so my recommendation to brands listening is to be focused on that in 2026, as that will be a strong emerging channel as we move forward.” - Michael Rosenfeld, MikMak 🧸 🕹️ Learn more commerce insights about Toys and Games industry in our recent webinar with Collage Group, available on-demand here: https://lnkd.in/gCWuuzC5 #ToysandGames #eCommerceMarketing #MarketingWebinar #SocialCommerce #SocialMediaTrends

🚨🎙️Kicking off our Groceryshop 2025 Live Series 🎙️🚨 This episode marks the first of three recorded on-site at Groceryshop 2025! With Rachel Tipograph out on paternity leave, guest co-host Andrea Steele, AVP, eCommerce & Customer Marketing at Kraft Heinz, joins Sarah Hofstetter, Chairwoman at Profitero+, for an unfiltered conversation with Benoit Vatere, Chief Media Officer at Liquid Death. Together, they dive into what it really takes to build modern commerce partnerships that cut through the noise, from viral Amazon campaigns to reimagining retailer collaboration for measurable growth. Key Takeaways Include:  ⚡ Creativity must convert - Bold ideas only matter if they deliver at retail 🤝 Retailers are partners, not gatekeepers - Growth comes from building together 🔥 Bravery is a mindset - From career leaps to creative risks, bold thinking wins Start the Groceryshop 2025 series here: https://lnkd.in/epe3u-Qb #BRAVECOMMERCE #Groceryshop2025 #BrandLeadership #RetailMedia

Work isn’t all about work. It’s about connection. The kind of connection that builds trust, culture, and belonging. And that’s exactly what #MovemberAtWork is all about (https://lnkd.in/e2zf9CEq) Big thanks to the team at Movember for including me and MikMak alongside incredible partners from Lord, Abbett & Co. LLC, The Estée Lauder Companies Inc., CIBC, and Morgan Stanley in this year’s campaign video. It’s an honor to stand beside organizations proving that purpose and performance aren’t mutually exclusive. Special shout out to my wife, Annalisa Buehler, who spearheaded this project 🙌 At #MikMak, we’ve seen firsthand that when a company brings its whole culture to the table, not just time or budget, you create something that actually sticks. #Movember is people-led, not top-down. It’s a movement through meaning, mustaches, and maybe a few bad puns. Corporate engagement at its best isn’t performative. It is personal. It’s colleagues checking in, conversations that matter, and leadership that invests in the wellbeing of its people as much as its P&L. 🚨 Movember is right around the corner. Bring it to your workplace. You’ll strengthen your team, have a hell of a lot of fun, and do some serious good along the way. 👉 Learn more or sign up your company at movember.com #MensHealth #Leadership #WorkplaceCulture #Connection #CorporateEngagement #Work

💊 Unlock Key OTC eCommerce Trends for 2025 📈 Our latest OTC eCommerce Playbook reveals key trends shaping Health & Wellness online shopping: ✅ Which retailers dominate by market ✅ How channel performance varies globally ✅ Seasonality & category-specific shopper trends 💡 Pro tip: Understanding these insights helps brands target the right channels, at the right time, with the right content, to drive growth and efficiency. 📥 Download the free OTC eCommerce Playbook to turn data into strategy: https://lnkd.in/eFHFzmfp #OTCeCommerce #ShopperInsights #RetailStrategy #ShoppableMedia #MarketingData

Excited to announce that the MikMak team will be at the Connected Commerce Summit Toronto 2025 with My Digital Shelf tomorrow at the Ritz-Carlton Toronto! 🇨🇦 This is the premier CPG-focused summit on Omnichannel, Shopper & Retail Strategy in Canada, and we can't wait to dive into discussions around: ➡️ Omnichannel Path-To-Purchase ➡️ Retail Media Strategy ➡️ Digital Transformation ➡️ Creator-Led Commerce Are you a CPG or Retail leader looking to accelerate your brand's growth and better understand where, how, and why consumers shop? We'd love to connect and show you how MikMak's commerce marketing platform is helping the world's leading brands drive measurable sales from their media spend across the digital shelf. 🗓️ Book a meeting with our team now: https://lnkd.in/gj8hHEg2 See you in Toronto! #ConnectedCommerceSummit #CCSToronto #MikMak #CPG #RetailMedia #Omnichannel #eCommerce

“When it comes to conversion rates within paid social for toy brands, a majority of that spend is happening in #TikTok, closely followed by #Meta, #Twitch, and #YouTube. We’re seeing an increase in not only that paid traffic, but organic traffic as well, where brands are placing their MikMak links within video descriptions to ensure all consumer touchpoints are shoppable.” - Michael Rosenfeld, MikMak 🧸 🕹️ Learn more commerce insights about Toys and Games industry in our recent webinar with Collage Group, available on-demand here: https://lnkd.in/gCWuuzC5 #ToysandGames #eCommerceMarketing #MarketingWebinar #SocialCommerce #SocialMediaTrends

🍝 The secret ingredient to a mouthwatering spaghetti Bolognese? Herbes de Provence from Ducros, but that's not all they're cooking up! 🇫🇷🌿 Ducros France, a McCormick & Company brand, is embracing innovation by using MikMak shoppable media on TikTok! 📱✨ From scroll to shopping cart, consumers can buy their favorite spices in just a few clicks, right from their preferred retailer. That’s what we call a recipe for conversion! 👩🍳🔥 See shoppable media in action for your brand. Schedule a demo here: https://lnkd.in/e2yt5NFW #Ducros #McCormick #ShoppableMedia #TikTokMarketing

When MikMakers get in a room together, great ideas (and plenty of laughs) are guaranteed 💡 This month, both our Customer Success and Marketing teams gathered for their offsites, two days packed with learning, strategy, and connection. 🎳 Our Customer Success team dug into internal QBRs, process hackathons, and storytelling-with-data workshops, all focused on finding new ways to help our customers win. 🍳Our Marketing team dove into strategy refreshes, creative brainstorming, and cross-team collaboration sessions, exploring new ideas, markets, and ways to make MikMak’s storytelling even bolder. From big-picture strategy to inside jokes over butter 🧈, both teams left refreshed, reconnected, and ready to dive back in. #LifeAtMikMak #UniteMikMak #TeamCulture