Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
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🚀 Nutrition is shifting... While protein has dominated, fiber is now coming into the spotlight. Stephanie Mattucci, CFS's recent Spotlight article points out that most consumers still fall well below the recommended 25-30 g/day... ( 🔗 https://bit.ly/4hKezEr) Do you think fiber is the next big thing? Is your team already pivoting? Vote, and then tell us more in the comments!
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We hosted 𝐌𝐢𝐧𝐭𝐞𝐥 𝐂𝐡𝐢𝐧𝐚 𝐁𝐢𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧: 𝐂𝐡𝐢𝐧𝐚 𝐂𝐏𝐆 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐅𝐨𝐫𝐮𝐦 in Shanghai last week, and what an event! 🎉 Our Mintel experts - John Weeks, Tina Ding, Ruyi Xu and Jenny Wu - shared about innovation solutions, understanding consumers, economic cycles, driving product innovation through insights, and so much more. And a special thanks to our panelists: Ginger Lai (Colgate-Palmolive China) Felix Xu (Baixiang Food Company) Miranda Zang (Phillips China) and Louis Ma (Mintel)! 👏 👏 👏 #MintelBigConversation #InnovationSolutions
👻 🎃 It's that time of year! 🍭 🍫 Halloween candy sales are booming in the US, but the trends suggest that Americans are feeling divided, strapped and in need of a (mild) surprise or two. Mintel experts Jenny Zegler and Kelsey Girard (Olsen) spoke with Kim Severson of The New York Times about what may be driving those trends. 🔗 https://nyti.ms/4hAOvvp
🗣️ Exciting news from Comperemedia! They've announced a powerful new enhancement to the platform: the integration of Equifax® risk scores in Comperemedia Direct 🔥 🔗 Learn more: https://prn.to/4hAB3b0
Our team just wrapped up Hi Japan! Mintel expert Megan Stanton gave a presentation on the future of gut health, and innovative products from her session were available at the Mintel stand for attendees to see firsthand. For those interested, the Japanese version of her presentation is available for download below! 食品開発展2025にて、ミンテルの食品・飲料アナリストMeganが「腸から始まるウェルネス革命：美・健康・スポーツの未来」と題した講演を行いました。講演では、「腸活」をテーマにした海外製品の紹介を交えながら、これからのトレンドについても取り上げました。ミンテルブースでは、2026年の食品・飲料トレンドのご紹介と講演で取り上げた海外製品を展示しました。講演スライドのダウンロードはこちら（言語：日本語）https://bit.ly/48KhwCr
What does “premium” really mean in 2025? 💳 Mintel Little Conversation host Andrew Davidson sat down with Pamela Codispoti Habner, Head of U.S. Branded Cards and Lending at Citi, to explore the strategy behind the new Strata Elite Card, the shifting definition of premium, and how AI is reshaping financial services. This episode is full of leadership insights and a look inside the evolving world of credit cards. 🎧 Listen to the full conversation, 𝙒𝙝𝙖𝙩 𝙋𝙧𝙚𝙢𝙞𝙪𝙢 𝙍𝙚𝙖𝙡𝙡𝙮 𝙈𝙚𝙖𝙣𝙨 𝙉𝙤𝙬: https://bit.ly/47DeUVY
Can you make the best even better? YES! 🏆 The 𝗔𝗟𝗟 𝗡𝗘𝗪 GNPD (Global New Products Database) is here, and it’s smarter, faster, and more predictive. We’ve made it even more powerful, enabling you and your business to transform how you use it, the outputs you gain from it, and the positive impact it will have on your innovation process. Unlock the next generation of GNPD with these new features: 🤖 GNPD data is now embedded within our powerful AI platform Leap 🔎 Identify the driving product attributes with our new Mintel Landscapes tool 🔮 Enhance your innovation foresight with our new predictive 2-year forecasting view. Start gaining greater value from GNPD today, as it reveals the insights to the most pressing innovation questions, unlocks new growth opportunities, and forecasts what's next, visually, intuitively, and instantly. ✨ Innovation inspiration has never been so smart, fast, and easy. ✨ Learn more: https://bit.ly/47kgc6S
📱 🗣️ Ever wish you could message our Predictions experts directly to hear more from them? Well. You can't... 🤣 But we have a solution - our free 2026 Global Predictions WEBINARS! Hear directly from the report authors, analysts and consultants like Diana, Robert (BJ), Dan, Andrew, Vivienne, Clare, Alex, Alice, Melanie, Joel, Jamie and Amanda, without having to worry about accidentally butt dialing them the next day... 🔎 Discover the global trends shaping the future of your industry, tailored with unique product examples and consumer data specific to your region 🔮 Stay ahead with actionable insights on how these trends will impact your market 📌 Learn more and register here: https://bit.ly/4oIkuMH
𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐭𝐚𝐤𝐞 𝐭𝐨 𝐠𝐨 𝐟𝐫𝐨𝐦 𝐧𝐢𝐜𝐡𝐞 𝐩𝐥𝐚𝐲𝐞𝐫 𝐭𝐨 𝐠𝐥𝐨𝐛𝐚𝐥 𝐥𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬? 💡🌍 In this episode of #MintelLittleConversation, host Andrew Davidson sits down with David J. Johnson, CEO of Vervent, to uncover how the company evolved from a specialist provider into a global force, all while navigating shifting consumer needs in an uncertain economy. From serving subprime audiences with empathy, to embracing AI, innovation, and brand strategy, David shares the mindset and moves that are helping Vervent lead with trust and agility in a fast-changing landscape. 🎧 Listen to the full conversation to learn how financial services are transforming, and what it takes to stay ahead: https://bit.ly/4mSVWyZ
Some Mintelians recently used a volunteer PTO day to build with Habitat for Humanity Chicago! 🔨 🪜 🪛 🪚 In addition to having fun and looking cool in hardhats 👷♀️👷♂️👷, with the help of Mintel Gives and individual fundraising, they also raised over $5,000 to support their mission. Way to go team! 👏 👏👏👏 #MintelGives #LifeAtMintel