MiQ

The Ad Context Protocol (AdCP) is setting the stage for AI agents to transform how media is transacted. But is it a simple evolution, or a total revolution? John Goulding (Global Chief Strategy Officer at MiQ) tackles this topic at FutureWeek AI in Media and Marketing panel today, where he discusses why the focus needs to be on the marketer first. “When it comes to AdCP, we need to think about how we aspire to build a better industry for marketers. We should be asking, where are agents bringing the most value? And start from there.” Putting the marketer - not just the tech - at the centre of the conversation. This is how we build a better future for advertising. #WeAreMiQ #FutureWeekAIMM #AI #AdCP

We’re proud to have presented at IAB Canada, Masterclassing, and Social Pacific this month in Vancouver! 🇨🇦 Our VP of Channel Strategy, Hannah Scott took the stage to share insights around social and omnichannel AI strategy activations, creative fatigue, incremental reach, and so much more, sparking conversations and connecting industry leaders along the way. Here’s four things we heard from our Western Canada clients: 💡 TV & Video measurement continues to be an industry challenge 💡 If you aren’t using AI to build your social strategy, you’re already behind 💡 Without truly agnostic partners, you are stitching together pieces of a fragmented story 💡 Today, a localized approach to media is a non-negotiable Want to learn more about how to maximize the impact of your social strategy and bridge it with the rest of your media plan? Reach out to Hannah Scott!

Feeling a bit uncertain about AI? You’re not alone. Our new global survey of over 3,100 marketers shows that just 45% of us feel confident using AI tools for marketing. But, by next year, 72% of us plan to use them. That’s a 27 point ‘confidence gap’. Read the first edition of our ‘AI confidence curve’ report to see how the industry currently views AI, the curveballs we’re dodging, and the opportunities we’re embracing. Together, we’ll close the gap. Download the report to start building your confidence: https://bit.ly/4nKW5ov #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve

Are you blooming excited about AI? A couple of days ago, we asked which of Reid’s Hoffman’s AI personas you most resonated with: Doomer (I think AI should be stopped) Gloomer (I think AI is inevitable, but believe lots can go wrong) Bloomer (I’m cautiously optimistic, but want human controls) Zoomer (I’m excited and want the future to come quicker) We’re not surprised to hear that, as more of us begin to adopt AI in marketing and advertising, we’re uncovering more challenges. There are plenty of ways we can use AI to achieve better outcomes on our campaigns. The great news? We’re about to reveal those practical solutions. Keep your eyes peeled for a new report next week that addresses how we - as an industry - feel about the application of AI in programmatic advertising, and what steps can be taken to put it to use. #WeAreMiQ #NotYourAverageProgrammatic #ConfidenceCurve

All eye(s) on #MiQSigma this week in Dallas! On Wednesday we had our fourth and final stop on the Sigma Roadshow at the beautiful Joule hotel. The only thing better than the weather we got was the energy we felt from our guests. We all know how difficult fragmentation is making our industry, and we’re encouraged by the promise of AI to help fix those gaps. To our moderator and panelists, Anthony Vargas, Heidi Bailey and Trae Watlington, thank you for your time and wisdom. Our event was better for it. And as always a massive shoutout to the MiQers who contributed so wonderfully to our afternoon of content. Caleb Williams, Georgiana Haig , Saral Nigam. The Roadshow is over, but Sigma is just getting started. Want to see what all the (good) fuss is about? Click here to see it in action: https://bit.ly/3JPmTGk

Fragmentation in the media landscape is one of the biggest challenges facing marketers today. With audiences spread across countless platforms and data increasingly locked in silos, creating meaningful, unified consumer connections has never been more complex. At The Future of Media London, our Global Product Director Kaltrina Brahimi unpacked how MiQ is tackling this head-on. She explored how connection and experimentation are key to turning the promise of AI into practical solutions. But in order to get to that promise, those experiments will need multiple iterations. As Kaltrina highlighted, the key to unlocking AI’s potential is to keep learning, adapting and innovating. #FOML #WeAreMiQ #NotYourAverageProgrammatic #AI #AdTech

There’s no universal opinion on AI. With so many tools, so many perspectives and so much noise, it’s difficult to feel like we’ve got a handle on it all. Because of all this variety, Reid Hoffman says there are now four types of people with distinct ways of seeing AI: Doomers = Think AI should be stopped Gloomers = Think AI is inevitable, but believe lots can go wrong Bloomers = Cautiously optimistic, but want human controls Zoomers = Excited and want the future to come quicker So, let's put it to the test. Which persona do you resonate most with? #WeAreMiQ #NotYourAverageProgrammatic #ConfidenceCurve

The numbers don’t lie: sometimes generic ads just fall flat. In a world where everything is becoming more and more personalized, your ads need to feel relevant to your perfect customer to cut through the noise. Discover the importance of ad relevance and customization in our latest blog post. Plus, download our Winning TV Insights report to dive deeper into the trends for your market: https://bit.ly/4hLnOV0 #WeAreMiQ #NotYourAverageProgrammatic #AdvancedTV #WinningInsights

Great to see our work with Grafana Labs in the spotlight. Read the full case study to see what Ipuvi Mishra and the MiQ team set out to do, and how our partnership made it a reality.

Chicago you did NOT disappoint! Our #MiQSigma Roadshow swept through the Windy City this week. Our lively conversations with industry leaders underscored a critical shift: AI isn’t a future concept. It’s here, and the focus should be on how to integrate it into workflows, campaigns and measurement frameworks. Grateful to our friends Jackie Kuehl (DePaul University), Kandace B. (Initiative) and Jennifer Peelle (Hyatt) for their time and wisdom. And as always, a big thank you to our MiQ hosts and Sigma experts Megan Birschbach, Michael Beyts, Anthony Perez and Andrew Mosko Sadly, our roadshow comes to an end next week in Dallas, but there is still time to catch the show. Click below to RSVP and we will see you in the Lone Star State! https://bit.ly/4npr9tP #WeAreMiQ #NotYourAverageProgrammatic