Mirakl

🧑⚖️ Can an AI grade another AI, and can you actually trust the score? Our Catalog Transformer turns messy seller data into marketplace-ready listings. But knowing whether the result is genuinely good, across millions of products, every day, is a harder problem than it looks. In our latest Tech Blog article, Malo Leroy and Oussama TAKI AMRANI break down how we built an LLM judge that scales: - A GTIN-hashing trick that keeps sampling stable and cost predictable (~$4K/month, not an unbounded bill) - Why chasing every possible error backfired, and made the score noisier, not better - A three-label system that separates genuine Transformer errors from defensible or ambiguous calls - Why we built our own annotation campaign after external annotators proved no better than the judge itself 💡 TL;DR: The hard part was never building the judge. It was agreeing on what "correct" means. 👉 Read the full article: https://lnkd.in/eXuBXzGv #AI #LLM #TechBlog

Loyalty programs are evolving into powerful retail destinations and Velocity Frequent Flyer is redefining the member experience with the launch of its new Velocity Store, built on Mirakl.   It now provides members with one destination to earn and redeem Points across 300+ brands like Apple and Dyson. Two legacy stores, unified into one experience.   This is the new loyalty playbook: more value for members, more reach for brands, more revenue for the business. Congratulations to the Velocity Frequent Flyer team. 🎉 🎉

220 acquisitions in 32 countries, but one unified buying experience. That's the ambition behind BunzlOne, the unified B2B marketplace built by Bunzl plc. With Bunzl One, enterprise buyers get access to one unified catalog, can place one order and receive one invoice per delivery. Mirakl powers the order orchestration layer that makes it possible. Jumbo Supermarkten is already live as the first enterprise customer in the Netherlands, and the architecture is built to scale from there. Watch the full video ⬇️

Every marketplace and dropship program is built differently. It's time your platform reflected that. Introducing Menu Extensions 🎉 The first in a series of extensibility features on the Mirakl Platform, Menu Extensions lets your team add custom pages and navigation directly into your Mirakl back-office, your seller back-office or both. A seller support portal tailored to your processes. A documentation hub for your sellers. An embedded analytics dashboard for your team. Simple to set up and live in days. No waiting months for a roadmap item. No workarounds outside the platform. Your operation runs more efficiently. Your sellers get a better experience. And everything lives natively inside Mirakl. Governed. Secure. Compatible with every platform upgrade. This is the first step. More extensibility features are on the way. Read all about it: https://lnkd.in/eZEJdB_6 Available now for marketplace, dropship and one creditor models. #Platformcustomisation #Mirakl #MarketplacePlatform #PlatformEngineering

First-party data sitting in a loyalty program is an untapped media asset. MYER just activated theirs. MYER just launched the MYER Media Network, turning its first-party loyalty data into a targeted advertising platform for brand partners across Australia. Powering the onsite piece: Mirakl Ads. The platform uses AI to serve the most relevant sponsored product to each shopper, across search, category and product detail pages. Brand partners can set up, track and optimize their own campaigns directly in the platform. Globally, Mirakl Ads powers retail media programs for retailers including Rakuten France, Stadium and Maisons du Monde. MYER brings one of Australia's most engaged loyalty communities into that network. In June, Myer completed its marketplace migration to Mirakl, adding more than 25,000 new products for Australian shoppers. Now brand partners can sell and advertise where the buying happens. 🔗 Full announcement link in the comments. #RetailMedia #MiraklAds #Loyalty #eCommerce

What happens when LLMs and agentic shopping agents disrupt your customer journey? Mirakl CMO Darius Meadon helps retailers wrap their heads around this new challenge in our recent video with The Drum.

"If you have a direct-to-consumer site that's ungated... there are agents scraping it right now." Not a prediction. Today's reality. That's what Amelia Van Camp, Head of Agentic Commerce at Mirakl, said during our webinar, "Cracking the Code on Agentic Commerce Readiness," explaining why your product data strategy needs to catch up, and fast. AI agents don't browse your site. They read your data, parse intent, and serve up 2-3 results to the consumer making the purchase decision. If your data isn't built for them, you won't make the cut. Download the Agentic Readiness Playbook with Merkle here: https://lnkd.in/gPi3qMGh Full webinar recording in the comments 👇 #AgenticCommerce #AIAgents #eCommerce #Marketplace

Tesco's first-ever Seller Day happened last week, and we were in the room. 🚀 Our team led a session on how Mirakl Connect powers multichannel growth. Three things that resonated with sellers: 📈 The multichannel advantage is real: sellers on multiple marketplaces grow up to 17x faster than single-channel sellers ⚡ Mirakl Connect is built for sellers and brands: one platform to discover, integrate and scale across marketplaces 🤖 AI removes the friction of going multichannel: from catalog transformation to translation and agentic activation Thank you to the Tesco team, and congratulations on launching this first Seller Day! We're excited to be part of this journey. #MiraklConnect #MarketplaceStrategy #MultichannelGrowth #TescoMarketplace

That's a wrap on the first Mirakl Labs Hackathon. 🚀 Two days, 38 teams, ~300 Mirakl Workers. Two tracks: Hack the Way We Work and Hack the Platform. The challenges were revealed on day one, real problems our teams live with every day. From there: 48 hours, real tools (Claude Code, n8n ) and one mission, turn them into working prototypes. No shortcuts. No slideware. Just real stacks, real data, real constraints. Huge thanks to Google and Anthropic, who joined us on site as advisors and jury throughout the event. Congratulations to the winners, and to every one of the 38 teams who shipped a working POC in under 48 hours. 👏 What stood out? Engineers, PMs, designers and data scientists teaming up, moving fast, and turning ideas into something real, together. That's what building at Mirakl looks like from the inside. #MiraklLabs #Hackathon #AgenticAI

Retail media leaders are being asked to manage more than ever from ad revenue to e-commerce growth to AI-driven shopping experiences. Why? Because each of those systems run on the same shoppers, the same data, and the same platforms. Retailers that connect these pieces are building momentum and compounding growth while others keep resetting strategy year after year. During this group chat at ADWEEK House: Cannes Lions, speakers discussed what separates the retailers moving forward from the ones falling behind—and what retail media needs to look like as AI changes how people discover and buy trusted products. In partnership with Mirakl Ads Thank you or joining us— Patrick Albano, Best Buy Ads Elyse Blouin, Lowe's Companies, Inc. Anne Hallock, Mirakl Ads Cyntia Leo, Knix Pat O'Toole, Unleashed Brands Ryan Joe, ADWEEK