Michigan State University Trademarks and Licensing

Coming together for a cause 💗 On a crisp fall Saturday in East Lansing, Michigan State University and the University of Michigan set their rivalry aside to unite in support of breast cancer awareness — alongside our incredible friend and licensee, Jill Martin. Jill — Entrepreneur, Lifestyle & Commerce Contributor, Today Show — was diagnosed with Stage 2 breast cancer in 2023. Since then, she’s turned her journey into purpose, using her brand, The Warrior Effect, to raise awareness about genetic testing and fund life-saving breast cancer research. Earlier this year, we partnered with Jill to launch a Michigan State University collection. And this October, our collaboration expanded with a special rose-colored “Warrior Effect” loungewear line featuring the MSU Spartan Helmet logo — with a portion of proceeds benefiting the Herbert-Herman Cancer Center in Lansing, MI. To celebrate, Jill hosted a heartfelt pop-up and in-store event at the Spartan Bookstore, sharing her inspiring story — and some incredible merchandise — with Spartan fans ahead of the MSU vs. Michigan game. We’re grateful to everyone who helped make the day special: • Jill and her team, for transforming a simple idea into a powerful activation (Ashley Walsky, Maddie Katz) • Follett Higher Education Spartan Bookstore, for their hospitality and event partnership (Kayla Stozicki, Amber Straatman, and Ítalo Rodrigues) • Playfly Sports Properties, for giving Jill a platform to share her message on WJR 760 AM and the Spartan Media Network, alongside fellow local breast cancer warrior Ralph Shaheen (Otis Wiley, Ashley Loudan, and Nick Grueser) Together, we showed what can happen when competition takes a back seat — and community takes the field to celebrate Warriors. 💚💗

♻️ Sustainable Spartan Style is here! 💚 We’re excited to share that this year, the Spartan Bookstore started carrying the Refried Apparel line — a unique collection of Michigan State University merchandise that combines school spirit with sustainability. Each piece is handcrafted from upcycled and repurposed materials, giving new life to existing garments while reducing waste. No two items are exactly alike — every hoodie, tee, and crewneck is a one-of-a-kind expression of Spartan pride. Whether you’re a student, alum, or lifelong fan, this collection lets you show your Spartan spirit responsibly. 🌎💚 Stop by Follett Higher Education Spartan Bookstore to explore the Refried Apparel line today — sustainable fashion that’s green in every sense of the word. ➡️ Learn more about Refried Apparel: https://lnkd.in/gJJRXzbx #MichiganStateUniversity #GoGreen #Sustainability #RefriedApparel #SpartanBookstore #EcoFriendlyFashion #SpartanPride #SpartanStyle

This past week, University Trademarks and Licensing (UTL) released an inspiring video and accompanying article that highlights the real impact of purchasing officially licensed Spartan gear. When you choose authentic, university-approved merchandise, you’re doing more than showing team pride — you’re supporting student scholarships, campus programs, and the integrity of the Spartan brand itself. This new video, which premiered at Homecoming in front of 70,000+ fans in Spartan Stadium, spotlights licensed products and the impact on students and the University. Huge thanks to the Michigan State University Communications and Marketing team led by Greg K. and Anthony Siciliano, who produced the video and even served as VO talent! Also, thanks to Angelina Washington for your continued support of our UTL initiatives. Much gratitude goes to the Playfly Sports Properties team (Otis Wiley, Abbie Hersback, and Ashley Loudan) for making space to air the video in the stadium. Kudos to our UTL intern Emma Crevani, who encapsulated the mission of UTL in the article she wrote. And to our amazing talent and generous licensees who provided just about every type of merchandise featuring MSU logos, a heartfelt thank you! View the article and video: https://lnkd.in/dNS7AS3v #MSU #SpartanPride #BrandIntegrity #LicensedMerchandise #SupportStudents #GoGreen #MichiganState #BuyLicensed

✨ Another incredible New York Fashion Week experience is in the books for two exceptionally talented Michigan State University students! From the runway to behind the scenes, they represented MSU with creativity, professionalism, and passion. 💚 Their journey is just getting started, and we can’t wait to see how they continue to shape the future of fashion. Proud to celebrate the next generation of Spartan innovators. 🌟 #GoGreen #SpartansWill #UofCLC #NYFW #FashionInnovation

We're proud to announce that Stormy Kromer is now an official licensee of Michigan State University! That means you can show your Spartan pride with their legendary Original Benchwarmer cap – now available in green and white. For over 120 years, Stormy Kromer has been handcrafting durable, timeless headwear right here in Michigan. Their story began in the Upper Peninsula, where George “Stormy” Kromer needed a hat that could stand up to Midwest winters. Since then, they've built a legacy of American craftsmanship, resilience, and authenticity – values we know Michigan State alumni, students, and fans hold close. Now, they're bringing that same tradition and craftsmanship to East Lansing with an MSU partnership we couldn’t be more excited about. ⚪️💚 Go Green! Go White! 💚⚪️ #MichiganMade #StormyKromer #GoGreen #MichiganStateUniversity

We’re thrilled to share that Bling Owl Creations has partnered with Michigan State University Trademarks and Licensing to bring Spartan fans a fresh wave of new women’s apparel and accessories! 💚 💎 🤍 This collaboration combines the spirit of MSU with our passion for style, giving Spartan Nation more ways to show their pride—both in the stands and beyond. We can’t wait to see fans repping their new favorite looks on game day and every day. Stay tuned for launch updates and sneak peeks of what’s to come! Thanks to Bling Owl Creations Designer/Owner Stephanie Russell for bringing her top-quality, show-stopping designs made with premium glass rhinestones to Spartan Nation! ✨ 💚 Go Green! Go White! 🤍 (Behind-the-scenes pics of the Bling Owl Creations photoshoot taken on campus by the amazing Derrick Turner of Michigan State University Communications and Marketing, featuring Megan Winans, Kaylee Malt, and "Football Moms" Nikki Chiles and Yolanda Wilson)

What a fun Meet the Spartans event Thursday evening at Spartan Stadium! Thanks to our great licensees and Follett Higher Education / Dyehard Fan Supply who helped enhance the experience for Spartans. Go Green! 💚🏈

Great session today at #UPCOP25 featuring a great panel, including our director of university trademarks and licensing, Erika Austin. With the ever-evolving landscape of NIL in the collegiate space, attendees heard great insights on how to maximize opportunities for student athletes, retailers, and the university as a whole. 👏🏼

We are thrilled to announce that Michigan State University Trademarks and Licensing is the recipient of an $8,500 Excellence in Service award from OPERATION HAT TRICK! This money will go directly to support the Michigan Warriors Hockey Team, whose mission is to use the sport of hockey and the environment it creates, on and off the ice, as a catalyst for improving the mental and physical well-being of Disabled Veterans, their families, and their communities. Trademarks and Licensing Director Erika Austin and Assistant Director Emily Blue were onsite to receive the award from OHT's Trey Derrenbacker at the annual CLC Summit in Atlanta this past week. Thanks to OHT for your continued support of the recovery of wounded service members and veterans and your partnership with Michigan State University through your national philanthropic, co-branded, cause marketing retail apparel licensing program. We are so proud of the work that you do! Support and learn more about Operation Hat Trick by visiting operationhattrick.org.