There's a difference between seeing something and actually looking at it ✨ When we photographed Karni's collection, we weren't thinking about product shots. We were thinking about how silver catches afternoon light. How a pattern etched by hand in the 1800's still holds its shape today. How an ornament can sit in your palm and connect you to someone you'll never meet. Two hundred years of Armenian craft meant we had to slow down. We moved the lights a few times for a single piece. We waited. We looked closer. Each photograph became a small act of preservation, not just of the jewelry, but of what it remembers. ☀️ There's something humbling about that. About being trusted to translate someone else's legacy into an image. About knowing that if you rush, you'll miss it entirely. And we didn’t miss it. We perfectly translated it. #NonGravity #KarniJewellery
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