NetBramha - Global UX Design Studio

This Week In Design we bring you: 1. When execution gets easy, taste gets harder By Anton Stén 2. Beyond the Machine: Creative agency in the AI landscape Frank Chimero 3. Right narratives shape lasting products: Prioritise meaning over features. By Mark Raja 4. Common Web Accessibility Mistakes and How to Fix Them By Malaika Ashfaq

In this episode of The Future of UX, Patricia Reiners✨, a UX & AI Innovation Designer, explores the intersection of design, technology & the evolving digital experience. Evert week, she delves into the trends, tools & ideas shaping the next generation of designers. What is the future with AI & how do we navigate it? 🤔 Patricia candidly discusses the pressing question on how AI has already become a significant part of the design workflow, from generating microcopy to creating wireframes & conducting user research. She emphasizes that designers must learn to leverage AI effectively, or risk being left behind. Despite these advancements, Patricia asserts that design is not disappearing; it is becoming more critical than ever. A notable example is the recent appointment of Joe Gebbia, co-founder of Airbnb, as Chief Design Officer for the U.S. government. This move establishes a national design studio aimed at making government digital services as seamless as those of leading tech companies, underscoring that design is now a strategic necessity. 🤹♂️ Key Skills for UX Designers in an AI-Driven World Patricia highlights three essential UX skills that will remain valuable, regardless of AI advancements: 1. Critical Thinking & Synthesis 🧠      In a recent project with a mobility client, Patricia analyzed extensive user interview transcripts. While AI helped summarize the data, she identified a critical flaw: AI misinterpreted user frustration as satisfaction. This experience reinforced the importance of human oversight in interpreting AI outputs. Designers must critically evaluate AI-generated summaries to extract meaningful insights & avoid misleading conclusions. 2. Empathy & Storytelling 💬      While working with a financial services team, Patricia encountered a participant who expressed that she didn’t care about gamification; she simply wanted financial security. By sharing this story with the team, Patricia shifted the focus from flashy designs to creating a product that offered peace of mind. Empathy enables designers to connect with users on a deeper level, ensuring that solutions address real needs rather than just trends. 3. System Design & Ethics ⚖️      In another project involving an AI recruitment tool, Patricia raised concerns about potential biases in the training data. This discussion led to the implementation of measures to anonymize candidate information & promote fairness in the hiring process. Designers must consider the ethical implications of their work, asking who benefits & who might be excluded. This perspective is crucial as AI tools become more prevalent. Patricia reminds her audience that the title "UX Designer" may evolve, but the need for skilled designers who can think critically empathetically will persist. Embracing AI while doubling down on irreplaceable human skills is the key to thriving in the future of design. #PodcastSummary #NetBramha #UXDesign #AI #FutureOfUX #DesignThinking #PatriciaReinas

👥 An interface that excludes anyone is a design that hasn’t yet earned its place. In the age of digital services, creating a “good UI/UX” no longer means simply pretty screens and slick animations. For NetBramha - Global UX Design Studio and for our clients, the real differentiator is designing for all users — including those with visual, cognitive, or motor differences. In other words: accessibility and inclusivity are no longer optional. They’re strategic💡 1. Why this matters It’s about mission and market 🌍15–20% of the world’s population live with a disability of some kind, and an estimated 15–20% are neurodiverse. It’s also about business performance. Inclusive design leads to higher retention, fewer support calls, better SEO, and legal risk mitigation 📈 From a design ethos viewpoint: accessibility isn’t just a checklist—it’s a designer’s moral responsibility, ensuring design truly communicates to everyone 👐 2. What accessibility + inclusivity mean Accessibility = designing so that users with visual, auditory, cognitive, motor impairments can use the product. Inclusive design = designing for diversity of contexts (age, language, culture, device, temporary limitations) so nobody feels excluded. 3. Three critical difference‑areas 👁️ Visual considerations Avoid relying on color alone to convey meaning. Ensure high contrast, scalable typography, alt text, and logical headings. 🧠 Cognitive considerations Simplify language, keep predictable flows, minimize distractions. Provide clear navigation, meaningful feedback, undo options. ✋Motor/mobility considerations Large tappable areas, keyboard navigation, alternate input methods. Consider one‑hand use or temporary limitations. 4. How this applies to service‑based UX/UI studios Integrate accessibility early in research, wireframes, and flows📝 Expand user research to include diverse abilities and device contexts. Use inclusive design in client pitches—it delivers reach, engagement, and SEO upside🌟 Embed in design systems: components, contrast rules, scalable typography, semantics. Measure impact: conversion uplift, reduced support, improved accessibility scores. 5. A call to action Ask yourself: “Does this interface assume a stereotypical user with perfect vision, two working hands, full attention?” If yes, you’re leaving value on the table 🚀 ✅ Accessibility + inclusivity should be a strategic pillar, not a tick-box. Let’s make design meaningful, measurable, and inclusive, together. 💼💡 #UXDesign #UIDesign #Accessibility #InclusiveDesign #DigitalInclusion #DesignThinking #UserExperience #DesignForAll #UXStrategy #DesignLeadership #WebAccessibility #UIUX #DesignImpact #HumanCenteredDesign #NetBramhaStudios

This Week In Design we bring you: 1. What Perplexity’s AI browser reveals about UX’s future By Adrian Levy 2. Management Values I Didn’t Expect to Learn By Ted Goas 3. The Psychology of Trust in AI: Why “Relying on AI” Matters More than “Trusting It” by Verena Seibert-Giller 4. The worst designer I've ever worked with was also the most productive By Barry Prendergast

In the latest episode of UX Coffee Break with UX Anudeep, host Anudeep Ayyagari (UX Anudeep) shares invaluable tips on how to effectively present your work as a UX designer. Here are the key takeaways: Focus on Key Decisions 🗝️  Anudeep emphasizes that presentations should highlight 3 to 4 critical decisions rather than overwhelming the audience with every detail. This approach keeps the message clear and impactful. Simplify with Analogies 🚗  Using a car-buying analogy, he illustrates that just as buyers focus on a few key features, designers should present a select number of significant aspects of their work to avoid confusion. Smart Portfolio Showcase 📁 Your portfolio serves as a tool to sell yourself. A few well-chosen examples can convey your skills effectively, and if the audience desires more information, they can ask questions afterward. Balance Detail and Clarity ⚖️ While it's essential to showcase your hard work, Anudeep advises against dumping all research insights at once. Instead, provide supplementary information that supports your main points. Effective Structure 📊 Start your presentation by outlining the journey of your design process. This helps establish context before diving into the key decisions you've made. Anudeep's insights are a must-listen for anyone looking to enhance their presentation skills in the UX field! 🎧 Listen to the podcast here: https://lnkd.in/grd_gwax #PodcastSummary #UXDesign #PresentationSkills #UXCoffeeBreak #AnudeepAyyagari #DesignCommunity #NetBramha

🪔Every year, we try to make Diwali feel a little more meaningful. This year, Diwali at NetBramha - Global UX Design Studio was all about celebrating creativity, community, and care. From a diya-painting corner bursting with color, to a potluck table filled with homemade warmth, and a dance performance that turned the lunch hour into pure joy. The brightest part? We sourced our Diwali goodies from three small businesses, two little carts in Jayanagar and one from Pune. Watching their faces light up when we placed bulk orders was the warmest reminder of what this season is really about — kindness, community, and connection 💛 And of course, the festivities didn’t stop there. We had a beautiful dance performance, laughter echoing through the studio, and plates full of everyone’s favourite comfort food. Here’s to creating brightness in every small way we can — for ourselves, our people, and those around us 🌼 #NetBramha #MadeWithHeart #DesigningHappiness #Diwali2025

This Week In Design we bring you: 1. Why designers abandoned their dreams of changing the world By edwin heathcote 2. Intent Prototyping: A Practical Guide To Building With Clarity (Part 2) By Yegor Gilyov 3. Cultural Proximity’s Influence on the User Experience By Jo Chang 4. Design Dialects: Breaking the Rules, Not the System by Michel Ferreira

👋 Say hello to our newest trailblazers! Meet the latest creators, thinkers, and doers joining the NetBramha - Global UX Design Studio crew, all set to design impact! #NetBramha #NetBramhaStudios #LifeAtNetBramha #TeamNetBramha #Hiring

Design is universal, but how users experience it isn’t 🌍 Every tap, swipe, and hover tells a story, but tailoring the story changes across cultures. What feels intuitive in one context can confuse or offend in another. As products go global, UX can’t be one-size-fits-all🙅Cultural nuances shape how users perceive color, icons, motion, and tone, making micro-interactions a bridge (or barrier) between design and empathy. ❌ When Patterns Don’t Translate A “thumbs up” icon feels universal, until you realize it’s offensive in parts of the Middle East. 🔴 Red means error in the West but prosperity in China. A checkmark means correct in the U.S., but Japan uses a circle (⭕). These aren’t just minute details, they shape emotional connection and trust. The Cultural Lens on UX Geert Hofstede’s cultural dimensions theory helps explain why users behave differently 🧠 : Power Distance: Cultures with hierarchy expect guided flows, not open exploration. Individualism vs. Collectivism: Western users like autonomy; collectivist users prefer structured navigation. Uncertainty Avoidance: Japan or Greece value reassurance — confirmations, clear labels, predictable feedback. Culture, in essence, defines what “intuitive” means. 🈶 Localization Beyond Translation Language is more than words — it’s context. Literal translations fall flat when humor or idioms don’t carry over. True localization adapts tone, hierarchy, and even layout for reading direction or text expansion (German vs. Japanese). Typography and motion should also flex to local norms — a crucial step many brands overlook. 🎨 Color, Imagery & Emotion Colors evoke different emotions worldwide: Red: luck in China, danger in the West. White: purity in the West, mourning in Asia. Green: growth in the West, sacredness in Islam. #NetBramha #UXDesign #CulturalUX #GlobalDesign #CrossCulturalDesign #DesignForAll #Localization #UserExperience #UIDesign #UXResearch #MicroInteractions #DesignStrategy #DesignThinking #InclusiveDesign #UXInsights #ProductDesign #DesignEmpathy #UXWriting #DesignSystems #DesignLeadership #GlobalUX Gestures and imagery, too, are culturally coded. Design empathy means decoding these signals before shipping. 🧩 Strategies for Cross-Cultural UX Do Cultural Research: Use Hofstede’s model, study local products, test early. Design Flexible Systems: Modular layouts, scalable typography, adaptable components. Test Locally: Real feedback reveals real friction. Localize Fully: Adapt visuals, motion, and tone, not just language. 💡 Design for Empathy, Not Universality Micro-interactions shape trust. Culture shapes meaning. When both align, design feels seamless, no matter where in the world it’s used. Because the smallest details often create the biggest sense of belonging.

This Week In Design we bring you: 1. Where’s the AI design renaissance? By Erik Kennedy 2. Decentralizing quality Why moving judgment to the edges wins in the long run By Matthew Ström-Awn 3. Contemporary design doesn’t just reflect nihilism, it creates it: How what we build transforms our condition and shapes the very fabric of meaning By Michael Buckley 4. Reimagining Access to Justice Through UX Design By Amanda Janell DeAmor Quest